What is social media
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What is social media
- 1. What is Social Media? www.42inception.com
- 2. Purpose • Leave you with an ability to distinguish Social Media from other online Media Platforms www.42inception.com
- 3. 94% of Marketers are using Social Media for Business Survey by Social Media Examiner in which 3800 marketers participated www.42inception.com
- 4. Struggle is in using it effectively www.42inception.com
- 5. So, what exactly is Social Media? www.42inception.com
- 6. We’ll answer this in two parts • What is “Media”? • What type of Media qualifies as “Social Media”? www.42inception.com
- 7. What is Media? • Media is about Publishing & Distributing content – One set of people publish content – And another set of people read that content Media www.42inception.com
- 8. Who publish Content in Media? • Editors – A select group of people – Mostly employed by the platform • Users – Act out of their own will – Not controlled by the platform www.42inception.com
- 9. Media where User Generated Content Dominates is Social Media Editorial Content User Generated Content www.42inception.com
- 10. Editorial Media: The Newspapers Editorial Content User Generated Content www.42inception.com
- 11. Social Media: Facebook Editorial Content User Generated Content www.42inception.com
- 12. Social Media: LinkedIn Editorial Content User Generated Content www.42inception.com
- 13. Social Media: YouTube Editorial Content User Generated Content www.42inception.com
- 14. Social Media: Blogging Platform Editorial Content User Generated Content www.42inception.com
- 15. Editorial Media: Blog Editorial Content User Generated Content www.42inception.com
- 16. 100s of Social Media Channels • Social Networks • Content Sharing Sites • Social Games • Discussion Forums • … www.42inception.com
- 17. Summary • Media is about publishing & distributing content • Content can be generated by Editors or Users • Wherever User Generated Content dominates is Social Media www.42inception.com
- 18. Leverage Digital Marketing for Incredible Growth? Our Training is a click away! www.42inception.com www.42inception.com