course material

1. Essay: Issues in Marketing
Essay: Issues in MarketingEssay: Issues in MarketingMust be a minimum o 10 PowerPoint
slides. A final reference page in APA styles. The project that the powerpoint will be about is
a Personal Care Service. What we do is go in elderly home and assist them with their daily
living. Here are the things that the powerpoint will include.(1) What is your product,
service, idea or business,(2) who is your target market, (3)how will you conduct research to
identify sales potential,(4) how will you utilize advertising, what comprises your media
mix(TV, newspapers, magazines, radio, billboards, ETC.) Be specific, (5) how will you utilize
personal relationship,(6) how will you utilize publicity, (7) how will you utilize “zeitgeist,”
the “spirit of the times.”, for instance, you could capitalize on the current recession by
making it more cost-effective; you could capitalize on environmental concerns by making it
eco-friendly; you could focus on its ability to save time in an increasingly busy world. etc.
Think of issues that are “top-of-mind” among potential consumers, and show how your
product or service answers that need or concern,(8) How will you utilize sales-promotion
techniques? choose at least one of the following and explain how it will be used in your final
project: coupons, contests, sweepstakes, samples, money-back guarantee, rebate or product
placement. (9) Will you be able to utilize unique packaging, a slogan, a jingle or a logo? if so,
describe it.ORDER NOW FOR CUSTOMIZED, PLAGIARISM-FREE PAPERSYou must proofread
your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker;
failure to do so indicates a lack of effort on your part and you can expect your grade to
suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will
be penalized. Read over your paper – in silence and then aloud – before handing it in and
make corrections as necessary. Often it is advantageous to have a friend proofread your
paper for obvious errors. Handwritten corrections are preferable to uncorrected
mistakes.Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or
compressed type and papers with small margins or single-spacing are hard to read. It is
better to let your essay run over the recommended number of pages than to try to compress
it into fewer pages.Likewise, large type, large margins, large indentations, triple-spacing,
increased leading (space between lines), increased kerning (space between letters), and any
other such attempts at “padding” to increase the length of a paper are unacceptable,
wasteful of trees, and will not fool your professor.The paper must be neatly formatted,
double-spaced with a one-inch margin on the top, bottom, and sides of each page. When
submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to
read your essay, it will also be hard to follow your argument.