course material

1. (Mt) – Principle of management . article summery.
500-1000 Words Article Summary # ___ “Article Title” Article Source Article Date (Articles
should be dated within the last 6 months) Article Link: Good:
https://www.bloomberg.com/features/2016-walmart-crime/ Bad:
http://www.bloomberg.com/ Company Profile: Include a brief profile of the company,
pertinent based on the
article Book Topic: What book topic does the article highlight? Include Chapter and Page
Number, Article Summary & Analysis: Summarize the article, integrating the book topic
with the article. Also mention how this applies to management. Don’t copy straight from the
article for full paragraphs Use news articles, not blog posts Use credible sources (New York
Times, Bloomberg Businessweek, Forbes, Wall Street Journal, etc) Student examples from
previous semesters are provided below. Article Summary #3 “Facebook replaces lobbying
executive amid regulatory scrutiny” NY Times April 24, 2018 Article Link:
https://www.nytimes.com/2018/04/24/technology/facebook-shakeup-
regulatoryscrutiny.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&c
ontentC
ollection=business&region=rank&module=package&version=highlights&contentPlacem
ent=2&pgtype=sectionfront Company Profile: ● Facebook is a social media network that is
about building community by staying connected with family and friends, and also bringing
the world closer together via internet. ● CEO is Mark Zuckerberg ● Chief Operating Officer
is Sheryl Sandberg ● Chief Technology Officer is Mike Schroepfer ● 1.45 billion daily active
users on average for March 2018 ● Headquarters in Men Park, California ● 27,742 total
employees ● Has over 20 international offices around the world Article Topic/Issue
Facebook is facing scrutiny from federal regulators and lawmakers after millions of users
personal information and data was compromised by a third party out of the UK. The
company has violated their promise to protect the data of its users. Book Topic: Social
Responsiveness: A company’s strategy to respond to stakeholders economic, legal, ethical,
or discretionary expectations concerning social responsibility. Management, 10th edition,
2017, page 87. Summary and Analysis Facebook is under intense scrutiny for violating their
privacy policy by not protecting members information. The head of policy for the company,
Erin Egan, is being replaced for being the main one responsible for this issue. She was
responsible for lobbying and governmental relations for this specific position. Recent

2. reports show that data of millions of users was compromised by the “British political
research firm Cambridge Analytica”. This made users very upset as they felt Facebook has
broken their 2011 promises made to them to protect their privacy. The main promise made
is that Facebook would protect members privacy from third parties. This was obviously
broken. A company that can’t be reliable with what they are promoting or promising users,
won’t be used after a while. With the new types of social media networks being used and
created, Facebook can’t afford messing up people’s privacy. That is one of the biggest
concerns for why people choose to use a certain network or not. In response to this issue,
Facebook is looking into new privacy laws like “the General Data Protection Regulation”
that is being used by several countries networks already. Even with the big issue Facebook
is facing, their social responsiveness is optimistic. They are acting fast on how to better
there system to limit this problem from happening again. Facebook is accomodating to its
users by “accept[ing] responsibility for a problem and tak[ing] a progressive approach by
doing all that could be expected to solve the problem.” Management, 10th edition, 2017,
page 88. Article Summary #1 “Uber blasted by investors for toxic culture” USA TODAY
February 23, 2017 Article Link:
http://www.usatoday.com/story/tech/news/2017/02/23/uber-blasted-for-toxicculture-
by-two-
operates the Uber software application which connects customers with drivers for
located in San Francisco, CA with operations in 528 cities
Billion Topic/Issue: Investors pen open letter chastising Uber for hiring insiders to
investigate sexual harassment claims by a former company engineer, Susan Fowler, after a
blog she wrote about her experience working for the company went viral. Book Topic:
“Social responsiveness refers to a company’s strategy to respond to stakeholders’ economic,
legal, ethical or discretionary expectations concerning social responsibility.” Principles of
Management 9th Edition, 2017, 2016 page 84. Summary and Analysis: Uber CEO Travis
Kalanick opened an internal investigation into claims of sexual harassment by former
engineer Susan Fowler. Ms. Fowler alleges that she was sexually harassed by her direct
supervisor and that when she reported the issue Uber’s human resources department did
nothing. In an open letter investors Mitch Kapor and Freada Kapor Klein have chastised the
company for hiring company “insiders” to investigate the claims. Leading the investigation
are Liane Hornsey, chief of human resources and former attorney general Eric Holder who
has been working for Uber in their battle against fingerprint background checks for drivers.
They believe this move is another example of the unwillingness of Uber to be open,
transparent and direct regarding their “toxic” business culture and will enable them to
sweep the matter under the rug and continue business as usual. Lawyers for Uber have
countered saying that their investigation will be “thorough impartial and objective.” “A
social responsiveness issue exists when company actions do not meet stakeholder
expectations.” Principles of Management 9 th edition page 84. I believe that Uber has chosen
the wrong course of action in their social responsiveness to this issue for several reasons.

3. First, there is a direct conflict of interest in choosing employees to investigate other
employees at the same firm especially when the company’s reputation is at stake. The
investigating employees who owe their livelihood to the company will be predisposed to
skew findings in the company’s best interest. Secondly, investors and customers are already
jaded by Uber’s history of bad business practices and half-hearted responses. The Kapors
cite in their open letter that when called out by the media Uber holds all hands meetings,
apologizes, vows to change and then continues doing business the same way they always
have. Lastly, customers, who in the age of internet have access to more information, are
more concerned with the way companies do business, and want to do business with
companies that share their values. The systematic denial of Susan Fowlers claims of
harassment are especially poignant considering the political environment and heightened
state of the women’s movement. Article Summary # 1 “The Exclusive Inside Story Of Ring:
From ‘Shark Tank’ Reject To Amazon’s Latest Acquisition” Forbes February 27, 2018 Article
Link: https://www.forbes.com/sites/susanadams/2018/02/27/amazon-is-buying-ring-
thepioneer-of-the-video-doorbell-for-1-billion/#753eb644706c Company Profile: • Ring, a
home security device company soon to be purchased buy Amazon • Video doorbells,
Security Cameras, Security Systems • Approximately 2000 employees • Jamie Siminoff,
Inventor and CEO • Located in Santa Monica, California • Revenue amount unknown Article
Topic/Issue: Ring, a newly invented doorbell company, appeared on Shark Tank in 2015.
After listening to Jamie Siminoff’s, the inventor and CEO, pitch the sharks turned him away
and left him feeling horrible. However, he says appearing on the TV show Shark Tank
helped keep his business alive and he is now going from “Shark Tank reject” to a soon to be
product under Amazon. Book Topic: “A competitive advantage becomes a sustainable
advantage when other companies cannot duplicate the value a firm is providing to
customers. Management, 10th Edition, 2017, page 113. Article Summary & Analysis:
Inventor James Smirnoff got the idea for a video doorbell when his wife kept complaining he
could not hear the doorbell. In 2013, he had lunch with an entrepreneur who urged him to
try out for shark tank and provided him with the television show’s contact information.
Four months later, he gave the pitch with the then name “Doorbot.” The Sharks turned
down the deal and he was devastated, but the episode provided great publicity for his
company. Siminoff says, “We were a little crappy company in the garage. Being on Shark
Tank let us survive.” Ring allows users to see a video broadcast through a camera in the
doorbell by using an app on their phone. However, this year there have been several
“copycat doorbells” hitting the market. For example, security companies like ADT, Google
and even Amazon. An analyst who tracks 30 home security companies at Imperial Capital,
Saliq Khan, says that Google-owned Nest poses a threat. Nest has expanded beyond its
thermostat with Wi-Fi connection capabilities and created its own home security devices.
Ring has expanded beyond doorbells to adding an array of motion-activated night-vision
cameras equipped with video, speakers, LED lights and sirens. Although there is much
competition lurking in the video doorbell market, Amazon is choosing to purchase Ring for
$1.1 billion. Amazon is expected to integrate some elements of Ring with other Amazon-
owned products like Alexa. I think the doorbell with video enhanced technology is a
fantastic idea. This invention took some serious, time, sweat and determination. I think it

4. will positively aide various aspects of the everyday American life. In addition, this idea is
becoming so popular and that many companies are starting to formulate their own version
of the doorbell home security systems. I find it very interesting that the sharks turned down
this jaw-dropping idea. Amazon is hopefully going to help Ring bring their revenue, ratings
and reviews to a whole new and popular level. When the contract finally closes between
Ring and Amazon, the two are going to have to work together to formulate a sustainable
competitive advantage if they want to become “unbeatable” by other companies like Google-
owned Nest, and ADT. They also must be able to distinguish that a sustainable competitive
advantage is not a simply just a long-lasting competitive advantage. “Instead, a competitive
advantage is sustained if competitors have tried unsuccessfully to duplicate the advantage
and have, for the moment, stopped trying to duplicate it… The resources must be valuable,
rare, imperfectly imitable and nonsubstitutable.” Management, 10th Edition, 2017, page
113.