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Please Feed the Unicorns

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Abraham Williams
Abraham Williams

Presented at the Open API Economy Meetup on February 23, 2011 at the Apigee office. http://www.meetup.com/APIEconomy/events/16520137/

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Please Feed the Unicorns Abraham Williams
http://abrah.am @abraham  
http://answerly.com by day
http://inboxq.com building
 
Glitter, gum drops and lollipops Unicorn food
So you have an API If you don't you should
First  
 
Then  
 
Growth  
 
 
 
X can't scale!  
What are Unicorns?  
Unicorns are... Fanboys Evangelists Early adopters Devs with lots of free time
 
 
 
How?  
Empower  
 
 
 
Clear team organization  
Incentivize  
 
 
 
Recognize  
 
 
Metrics  
 
 
Movers and shakers  
Pay them  
 
Iterate your community  
 
 
Thanks! Feedback to @abraham Images from images.google.com

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Please Feed the Unicorns

Notas del editor

  1. Launched Thursday. Social media lead generation through engagement of questions on Twitter.
  2. Unicorns!
  3. Create a Google Group to get started.
  4. Track bugs in Google Code, GitHub, etc
  5. Lots of interest...
  6. Bug/feature requests
  7. Spam
  8. Communities are very hard to scale.
  9. Take fanboys
  10. and feed them
  11. to make unicorns!
  12. Managers of google groups and code projects
  13. Let trusted users answer support questions on Twitter.
  14. Editable documentation where proposed edits are visible but in an approval queue. Docs generated from code pushed to GitHub. Users can fork docs edit and submit pull requests.
  15. Clearly show who is an official employee and who is a trusted community member.
  16. Give them access to alpha features. NDA if absolutely required prefer trust.
  17. Free tickets to conferences.
  18. Give out free swag
  19. Shout outs to awesome contributers.
  20. Turn the user of your platform into a Foursquare style game with badges.
  21. Facebook Operation Developer Love.
  22. Track everything! Bug reports, emails to mailing lists, tweet counts, etc.
  23. Identify the movers and shakers.
  24. Hire from within the community.
  25. Pay them to do what they already do. No training needed.
  26. The community is the future of your platform. Treat it that way.
  27. Goal achieved?