[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

27 Things Your Referral
Program Needs To Win
Ivan Kirigin
ivan.kirigin@gmail.com
@ikirigin

1 / 27
set expectations
probably not immediately explosive
plan on optimizing every component
Ivan Kirigin ivan.kirigin@gmail.com @ikirigin

2 / 27
measure happiness
!
!
!
NPS via promoter.io

3 / 27
sharable tracking link

4 / 27
reﬂect invite status

5 / 27
symmetric bonus

6 / 27
avoid money

7 / 27
don’t be a downer
Avoid telling people they’ve earned $0 or 0 credits

8 / 27
call out the link

9 / 27
add social sharing

10 / 27
email

11 / 27
bulk email

12 / 27
local messaging services

13 / 27
customize landing pages by inviter

14 / 27
Deep link to custom mobile landing pages

15 / 27
streamline registration by invitee

16 / 27
track sharing source

17 / 27
ﬁnd comparable metrics
participation rate = senders / actives
spread rate = recipients / sender
click rate = clicks / recipient
registration rate = registrations / click
product: registrations / actives
viral coefﬁcient

19 / 27
test custom messages

20 / 27
test positioning
Give a Widget get a Widget
Get extra Widget free
Give the gift of Widgets
Go anywhere, stay for less!
Refer friends, get $X off your next Widget
Get credit

21 / 27
prompt in the product ﬂow

22 / 27
suggest invites

23 / 27
top funnel == repeat messaging

24 / 27
reminders of invitation status

25 / 27
give credits for alt invite channels

26 / 27
expect fraud

27 / 27
test ﬂows

28 / 27
track others

Ivan Kirigin
!
ivan.kirigin@gmail.com
!
@ikirigin

[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes

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[500DISTRO] Sharing Lab Notes: 27 Referral Program Hack-tics in 20 Minutes