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AppStores, SMASH summit Presentation

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500 Startups
500 Startups

Ryan Merket,

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appstores C U S TO M E R ACQUISITION VIA PARTNERS Ryan Merket, Cofounder & CEO @merket & fb.com/merket SMASH Summit NYC 2011
ABOUT ME Facebook, Ping.fm, CBS Interactive
I was a weird kid...
I was a weird kid...
appstores DEFINE YOUR CUSTOMER Source: refractedmoments/Flickr
appstores
IDENTIFY POTENTIAL PARTNERS
appstores •Top 100 List •Biz Dev Dream •Prioritize
appstores GET IN THE DOOR •Network •LinkedIn •Investors •Advisors •Social Stalk There’s Always a Way
Clearly Present the Opportunity • Mock ups • Benefits for both parties • Loosely define terms • Timelines • Action items
“Coffee is for Closers”
CASE STUDIES &
CASE STUDIES • Customers -FB Page Admins -Always on FB -Early adopters -Social Media • Best Channel -Bottom of existing tabs
appstores No way for Pages to host a live stream :(
appstores
appstores
appstores
appstores CASE STUDIES
CASE STUDIES • Customers -Mobile developers -Marketing their apps • Best channel: -API / Platforms -Trust -Loyalty
appstores
appstores GOT SOME EXAMPLES, BRO?
appstores
appstores
appstores
appstores
appstores
appstores
appstores
appstores
appstores tl;dr • Define customer • Find possible partnerships • Use your network to get in the door • Present opportunities & benefits • CLOSE THE DEAL • ? • Profit
appstores QUESTIONS?
THANK YOU! Ryan Merket, Cofounder & CEO @merket & fb.com/merket SMASH Summit NYC 2011

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