Dharmesh Shah, Co-founder & CTO of HubSpot Presentation on metrics at the 2012 Lean Startup SXSW, Austin

1. Dharmesh S
Co-Founder,
HubSpot

2. @dharmesh
(I’m a hackepreneur)

4. O cancellations!
How do I
analyze thee?
Let me count the
ways.

5. Ways To Analyze Churn
1) How did they find us?
2) Who sold them?
3) Who are they?
4) When did they buy?
5) What did they buy?
6) Who supported them?
7) What did they pay?
8) What were the terms?
9) What calendar day did they buy?(!)

6. Cancellations by Calendar Day

7. Just because I
haven’t canceled
doesn’t mean I’m
happy.

8. Now, an
insight that
(I hope) will
blow McClure’s
F’ing Mind

9. We don’t have to wait
for customers to cancel.

10. Customer
Happiness
Index

11. @dharmesh

12. Don’t convert real
dollars to virtual
pennies.

14. Please work on
something BIG .
Make my world better.

15. You got to
play it safe?
AWESOME!