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CUTTING
THROUGH THE
FOG OF WAR
Military
West Point, USMC,
Asia & Mid East,
Intelligence
Community
Private Military Company
Tech + Human Ops + Warfighting...
Well Defined Targets:
i.e. “On Demand Mobile Apps”
Undefined targets
i.E “Any startup”
Hunting
Trading Trapping
Farming
Ou...
HUNTING
Activity: OUTBOUND
Target: UNKNOWN
• Meet everyone > scan
for targets > Drill in
• Search Online & Offline
• Hunt ...
TRADING
Activity: OUTBOUND
Target: DEFINED
• Have “target” in mind
(Thesis / ideas /
startups)
• Meet investors
• Share Fi...
TRAPPING
Activity: INBOUND
Target: DEFINED
• Set Bait:
• Share Ideas
• Host events
• Judge Hackathons
• Act Fast
Trapping
FARMING
Activity: INBOUND
Target: UNKNOWN
• Pays off over long time
• Invest expertise,
money, resources
• Help founders,
...
Well Defined Targets:
i.e. “On Demand Mobile Apps”
Undefined targets
i.E “Any startup”
Hunting
Trading Trapping
Farming
Ou...
Well Defined Targets
i.e. “On Demand Mobile Apps”
Undefined targets
i.E “Any startup”
Hunting
Trading Trapping
Interlyne
M...
TARGET CONFIRMATION
Five Questions
1. Would I start a company with them?
2. Do I love what they’re doing?
3. Will I add va...
ArenaVC.com
@arenavc
Paige Craig
@paigecraig
paige@arenavc.com
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[PreMoney SF 2015] Arena Ventures >> Paige Craig, " Calling All Angels (In The Outfield): From 100+ Investments To 10,000+ Angels—Strategies & Lessons Learned"

Paige Craig
Managing Partner, Arena Ventures

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[PreMoney SF 2015] Arena Ventures >> Paige Craig, " Calling All Angels (In The Outfield): From 100+ Investments To 10,000+ Angels—Strategies & Lessons Learned"

  1. CUTTING THROUGH THE FOG OF WAR
  2. Military West Point, USMC, Asia & Mid East, Intelligence Community Private Military Company Tech + Human Ops + Warfighting. Scaled across Iraq, Afghanistan, Lebanon, Syria, Pakistan, Africa, SE Asia… 1992 - 2003 2003- 2007 2008 - 2014 2015 Angel 100+ Deals Lyft, Postmates, Wish, Angellist, Styleseat, Klout, Zenpayroll, Livefyre, Quizup, Plated … VC Seed Deals $500k to $1M Growth checks $20M+ SHARING ALL DEALS ON AngelList Paige Craig
  3. Well Defined Targets: i.e. “On Demand Mobile Apps” Undefined targets i.E “Any startup” Hunting Trading Trapping Farming Outbound Activity Inbound Activity Four Methods to Find Deals
  4. HUNTING Activity: OUTBOUND Target: UNKNOWN • Meet everyone > scan for targets > Drill in • Search Online & Offline • Hunt in your backyard first Hunting
  5. TRADING Activity: OUTBOUND Target: DEFINED • Have “target” in mind (Thesis / ideas / startups) • Meet investors • Share First / Trade Later Trading
  6. TRAPPING Activity: INBOUND Target: DEFINED • Set Bait: • Share Ideas • Host events • Judge Hackathons • Act Fast Trapping
  7. FARMING Activity: INBOUND Target: UNKNOWN • Pays off over long time • Invest expertise, money, resources • Help founders, accelerators, schools… Farming
  8. Well Defined Targets: i.e. “On Demand Mobile Apps” Undefined targets i.E “Any startup” Hunting Trading Trapping Farming Outbound Activity Inbound Activity DEAL PROCESS OVER TIME
  9. Well Defined Targets i.e. “On Demand Mobile Apps” Undefined targets i.E “Any startup” Hunting Trading Trapping Interlyne Mobstreams Farming RUMR Outbound Activities Inbound Activities
  10. TARGET CONFIRMATION Five Questions 1. Would I start a company with them? 2. Do I love what they’re doing? 3. Will I add value? 4. Can they have a major impact? 5. Is this the right time for this idea? Target Confirmation
  11. ArenaVC.com @arenavc Paige Craig @paigecraig paige@arenavc.com

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