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How to Craft the Perfect Pitch
1.
YOUR PITCH @steph_hay
2.
YOU AREN’T IMPORTANT @steph_hay
3.
“THEY” ARE IMPORTANT @steph_hay
4.
BUT STILL ... @steph_hay
5.
WE ENABLE MOBILE APP TO
IMPROVE DECREASE DISRUPT EARLY GREAT TEAM TRACTION!
6.
WE ENABLE MOBILE APP TO
IMPROVE DECREASE DISRUPT EARLY GREAT TEAM TRACTION ?
7.
GET IN THEIR BRAINS @steph_hay
8.
9.
10.
11.
12.
13.
14.
BE INTERESTING FOR THE
LOVE OF GOD @steph_hay
15.
Pitching is storytelling. Storytelling
exists to inform, delight, and entertain the listener.
16.
Great storytellers are great
editors, too. They choose to say only what keeps the listener listening.
17.
SAY ONLY WHAT’S VITAL
TO SPARKING A BIGGER CONVERSATION @steph_hay
18.
THIS IS HARD @steph_hay
19.
BUT YOU CAN DO
IT!!!!!!!!!!! @steph_hay
20.
ANSWER “WHO CARES?” @steph_hay
21.
“Users can share reviews” @steph_hay
22.
@steph_hay
23.
KNOW YOUR DATA. LOVE
YOUR DATA. USE YOUR DATA. @steph_hay
24.
Your 2 key
goals: GROWTH & EMOTION @steph_hay
25.
Bounty Hunter Shopeando BTCJam @steph_hay
26.
CRAFT A PITCH
THAT KEEPS THE ENERGY MOVING FORWARD @steph_hay
27.
EXCEPTIONAL REAL MEANINGFUL @steph_hay
28.
1. FOCUS - Who
is your target audience? - What do they care about? - Where will you tell your story?
29.
Before you write
your pitch, REALLY THINK about who your audience is. Do that and you’ll already be a better storyteller.
30.
2. CHOOSE Pick only
3 things that make your product intriguing to that audience.
31.
If your audience
can remember 3 intriguing things about you, they can tell other people. They can also make decisions more easily.
32.
Being selective about
what to include in your pitch respects your audience. Busy people don’t like unfocused, rambling stories.
33.
3. STRUCTURE Lead with
what’s most captivating to your target audience. Then end with it, too.
34.
Command your audience’s attention
by GETTING RIGHT TO IT. Busy people want the specifics, clearly stated, immediately.
35.
Subject line trick Messages
= leads 3 sentence rule @steph_hay
36.
EXCEPTIONAL REAL MEANINGFUL @steph_hay
37.
TRACTION-START (Preferred): We’re [name]
and [x] [smb’s] use our [app] every day to [get some outcome/solve problem.] Since our launch only [x time] ago...
38.
PROBLEM-START (meh): [This problem]
sucks. And at least [x] agree, because that’s how many have used [product] since [date].
39.
ENDING YOUR PITCH: So
if you want to help us [expand from 100K to 1M customers], introduce yourself by [emailing me at address].
40.
BE BOLD, PEOPLE! @steph_hay
41.
stephaniehay.com/blog “A Startup Pitch
Template” @steph_hay
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