1. We are Software
People
Jeff Lawson
@jeffiel
Thursday, June 27, 13

2. We are Software
People
Thursday, June 27, 13

3. We are Software
PeopleAnd our time is now.
Thursday, June 27, 13

4. Thursday, June 27, 13

5. Thursday, June 27, 13

6. *Fictional Reenactment
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7. Thursday, June 27, 13

8. Thursday, June 27, 13

9. Thursday, June 27, 13

10. Thursday, June 27, 13

11. Thursday, June 27, 13

12. Thursday, June 27, 13

13. Thursday, June 27, 13

14. Thursday, June 27, 13

15. Thursday, June 27, 13

16. We’re a
software
company.
Thursday, June 27, 13

17. Thursday, June 27, 13

18. Who are Software People?
Thursday, June 27, 13

19. Who are Software People?
Hint: writing code does not a Software Person make.
Thursday, June 27, 13

20. through
the lens of
software
Thursday, June 27, 13

21. Thursday, June 27, 13

22. Not just developers
Thursday, June 27, 13

23. Not just developers
Product People
CEOs
Developers
Operations People
CFOs
Customer Service People
Sales
Marketing
Thursday, June 27, 13

24. Thursday, June 27, 13

25. say:
“how can
software
solve this?”
Thursday, June 27, 13

26. Thursday, June 27, 13

27. believe
any problem
can be
solved once
it’s in the
domain of
software.
Thursday, June 27, 13

28. Thursday, June 27, 13

29. Software People
Thursday, June 27, 13

30. solve
problems
with
magnetic
particles.
Software People
Thursday, June 27, 13

31. Thursday, June 27, 13

32. Nowis the best time ever to be a Software Person
for two reasons
Thursday, June 27, 13

33. Thursday, June 27, 13

34. More and more world’s problems are
addressable by Software People.
Thursday, June 27, 13

35. More and more world’s problems are
addressable by Software People.
Less and less non-software problems
hinder progress of Software People.
Thursday, June 27, 13

36. Thursday, June 27, 13

37. More and more of the world’s
problems are addressable by
Software People
Thursday, June 27, 13

38. Thursday, June 27, 13

39. Software
Thursday, June 27, 13

40. World WorldSoftware
Thursday, June 27, 13

41. Thursday, June 27, 13

42. Thursday, June 27, 13

43. Thursday, June 27, 13

44. Text Input Text Output
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45. Thursday, June 27, 13

46. Audio Video
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47. Thursday, June 27, 13

48. Numerical
Problems
50’s-60’s
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49. Textual Problems
70’s-80’s
Numerical
Problems
50’s-60’s
Thursday, June 27, 13

50. Media Problems
90’s-00’s
Textual Problems
70’s-80’s
Numerical
Problems
50’s-60’s
Thursday, June 27, 13

51. Everything
Else
Problems
10’s-20’s
Media Problems
90’s-00’s
Textual Problems
70’s-80’s
Numerical
Problems
50’s-60’s
Thursday, June 27, 13

52. Software
Thursday, June 27, 13

53. Sensors ActuatorsSoftware
Thursday, June 27, 13

54. Sensors ActuatorsSoftware
Thursday, June 27, 13

55. Sensors Actuators
Sensors
Sensors
Sensors
Sensors
Sensors
Sensors
Actuators
Actuators
Actuators
Actuators
Actuators
Actuators
Software
Thursday, June 27, 13

56. Thursday, June 27, 13

57. Thursday, June 27, 13

58. 3 Accelerometers
Proximity Sensor
Light Sensor
Moisture Sensor
Gyroscope
GPS
2 Cameras
2 Microphones
2 Speakers
Thursday, June 27, 13

59. Thursday, June 27, 13

60. Programmatically
control 15 billion
devices worldwide
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61. Thursday, June 27, 13

62. Thursday, June 27, 13

63. SMS
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64. SMS
Sensors ActuatorsSoftware
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65. Thursday, June 27, 13

66. Thursday, June 27, 13

67. Thursday, June 27, 13

68. Thursday, June 27, 13

69. Thursday, June 27, 13

70. Thursday, June 27, 13

71. Minimalism
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72. Minimalism
is software flexibility
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73. Thursday, June 27, 13

74. Not Software People
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75. Not Software People Software People
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76. Software People
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77. Thursday, June 27, 13

78. Not Software People
Thursday, June 27, 13

79. Not Software People Software People
Thursday, June 27, 13

80. Thursday, June 27, 13

81. Not Software People
Thursday, June 27, 13

82. Not Software People Software People
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83. Thursday, June 27, 13

84. Not Software People
Thursday, June 27, 13

85. Not Software People Software People
Thursday, June 27, 13

86. Not Software People Software People
Thursday, June 27, 13

87. Not Software People Software People
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88. Thursday, June 27, 13

89. You might not be
Software People when...
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90. You might not be
Software People when...
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91. Thursday, June 27, 13

92. Minimal Telephone Hardware
Thursday, June 27, 13

93. Minimal hardware implementation to
preserve the power of software.
Thursday, June 27, 13

94. Thursday, June 27, 13

95. More and more
world’s problems are
addressable by
Software People
Thursday, June 27, 13

96. Thursday, June 27, 13

97. Less and less non-
software problems hinder
progress of Software
People.
Thursday, June 27, 13

98. Thursday, June 27, 13

99. Thursday, June 27, 13

100. Server hardware
Networking
Racks
HVAC
Power
Real Estate!
Thursday, June 27, 13

101. Server hardware
Networking
Racks
HVAC
Power
Real Estate!
Not Software People
Thursday, June 27, 13

102. Server hardware
Networking
Racks
HVAC
Power
Real Estate!
Software PeopleNot Software People
Thursday, June 27, 13

103. Thursday, June 27, 13

104. Thursday, June 27, 13

105. Hardware & Software
Professional Services
Carrier Contracts
Negotiations
Lawyers
Thursday, June 27, 13

106. Not Software People
Thursday, June 27, 13

107. Software PeopleNot Software People
Thursday, June 27, 13

108. Thursday, June 27, 13

109. We are
Software
People
And our time
is now.
Thursday, June 27, 13

110. Thursday, June 27, 13

111. User expectations have changed.
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112. Thursday, June 27, 13

113. Thursday, June 27, 13

114. Thursday, June 27, 13

115. “The only source of competitive
advantage is the one that can
survive technology-fueled
disruption: an obsession with
customer experience.”
Harley Manning
Forrester Research, author of Outside-In
Thursday, June 27, 13

116. Thursday, June 27, 13

117. Thursday, June 27, 13

118. Thursday, June 27, 13

119. Focus on the user.
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120. Focus on the user.
Or you’re in serious risk.
Thursday, June 27, 13

121. Thursday, June 27, 13

122. Software People move fast.
Thursday, June 27, 13

123. Software People move fast.
Iterate quickly.
Thursday, June 27, 13

124. Software People move fast.
Iterate quickly.
Ship constantly.
Thursday, June 27, 13

125. Software People move fast.
Iterate quickly.
Ship constantly.
Get feedback from customers quickly.
Thursday, June 27, 13

126. Software People move fast.
Iterate quickly.
Ship constantly.
Get feedback from customers quickly.
Become one, or lose to them.
Thursday, June 27, 13

127. Thursday, June 27, 13

128. Competition is closer than
ever before.
Thursday, June 27, 13

129. Competition is closer than
ever before.
Thursday, June 27, 13

130. Thursday, June 27, 13

131. Social Media
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132. Social Media
Thursday, June 27, 13

133. Thursday, June 27, 13

134. Organizations are measured by the
customer experience they create at
scale for every customer.
Thursday, June 27, 13

135. Organizations are measured by the
customer experience they create at
scale for every customer.
Only Software People can do that.
Thursday, June 27, 13

136. Thursday, June 27, 13

137. I believe in software people™.
Thursday, June 27, 13

138. Thursday, June 27, 13

139. We are the army of 1’s and 0’s.
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140. Thursday, June 27, 13

141. We are rebuilding the world
through the lens of software.
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142. Thursday, June 27, 13

143. We are Software
PeopleAnd we will win.
Thursday, June 27, 13

144. We are Software
People
Thursday, June 27, 13

145. We are Software
People
Jeff Lawson
@jeffiel
Thursday, June 27, 13