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RUNNING GROWTH FOR A 500M+
USER SOCIAL NETWORK
GEORGE LEE
FORMER HEAD OF GROWTH,
INSTAGRAM
CATHERINE
BAILEY
&
ROBIN
PETRAVIC
HEATH
CERAMICS
Leaderboard
57 OR BUST!
Leaderboard
57 OR BUST!
RODNEY
WHITE
ARTIST
Leaderboard
57 OR BUST!
JOHN C
MAXWELL
AUTHOR
"CHANGE IS INEVITABLE.
GROWTH IS OPTIONAL."
THE LAWS
OF
GROWTH
INTENTIONALITY
AWARENESS
CONSISTENCY
LAW OF INTENTIONALITY
Growth doesn't happen on its own
INTENTIONALITY
Don't grow until you have product market fit or can scale
Have your Head of Growth report to the CEO
Set a ...
INTENTIONALITY
Don't grow until you have product market fit or can scale
Have your Head of Growth report to the CEO
Set a ...
USE YOUR
PRODUCT
...BUT NOT
REALLY
USED YOUR
PRODUCT
...AND
STOPPED
ARE NEW TO
YOUR
PRODUCT
NEVER
USED YOUR
PRODUCT
LAW OF AWARENESS
You must know yourself to grow yourself
AWARENESS
Have counter metrics
Fix forward
Be quantitative AND qualitative
TRIVIA TIME!
Which country has the lowest number of faces per photo?
Who is the most followed person on Instagram?
Which m...
LAW OF CONSISTENCY
Motivation gets you going, discipline keeps you growing
CONSISTENCY
The psychology of roadmap frequency
Roadmaps beget roadmaps
Keep calm and carry on
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
THANK YOU
[WMD2016] Instagram >> George Lee "Running growth for a 116 million user social network"
[WMD2016] Instagram >> George Lee "Running growth for a 116 million user social network"
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[WMD2016] Instagram >> George Lee "Running growth for a 116 million user social network"

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George Lee (Head of Growth, Instagram)

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[WMD2016] Instagram >> George Lee "Running growth for a 116 million user social network"

  1. 1. RUNNING GROWTH FOR A 500M+ USER SOCIAL NETWORK
  2. 2. GEORGE LEE FORMER HEAD OF GROWTH, INSTAGRAM
  3. 3. CATHERINE BAILEY & ROBIN PETRAVIC HEATH CERAMICS
  4. 4. Leaderboard 57 OR BUST!
  5. 5. Leaderboard 57 OR BUST!
  6. 6. RODNEY WHITE ARTIST
  7. 7. Leaderboard 57 OR BUST!
  8. 8. JOHN C MAXWELL AUTHOR
  9. 9. "CHANGE IS INEVITABLE. GROWTH IS OPTIONAL."
  10. 10. THE LAWS OF GROWTH INTENTIONALITY AWARENESS CONSISTENCY
  11. 11. LAW OF INTENTIONALITY Growth doesn't happen on its own
  12. 12. INTENTIONALITY Don't grow until you have product market fit or can scale Have your Head of Growth report to the CEO Set a goal, but focus on your audience
  13. 13. INTENTIONALITY Don't grow until you have product market fit or can scale Have your Head of Growth report to the CEO Set a goal, but focus on your audience
  14. 14. USE YOUR PRODUCT ...BUT NOT REALLY USED YOUR PRODUCT ...AND STOPPED ARE NEW TO YOUR PRODUCT NEVER USED YOUR PRODUCT
  15. 15. LAW OF AWARENESS You must know yourself to grow yourself
  16. 16. AWARENESS Have counter metrics Fix forward Be quantitative AND qualitative
  17. 17. TRIVIA TIME! Which country has the lowest number of faces per photo? Who is the most followed person on Instagram? Which major country has more Instagram users than Facebook users? Why are there disproportionately more men than women on Instagram in the Middle East?
  18. 18. LAW OF CONSISTENCY Motivation gets you going, discipline keeps you growing
  19. 19. CONSISTENCY The psychology of roadmap frequency Roadmaps beget roadmaps Keep calm and carry on
  20. 20. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
  21. 21. THANK YOU

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