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Five Best Practices for 
Nonprofit Crowdfunding 
Rob Wu, CEO of CauseVox 
www.causevox.com 
@causevox 
@robjwu
I Raised Over $125,000 In 10 days 
via social media and crowdfunding for the Red Cross
Create your own fundraising site 
Nonprofit crowdfunding & peer-to-peer fundraising campaigns
Launch a campaign in 4 easy steps 
It takes minutes to start fundraising. No coding required. 
Design your campaign 
Custo...
Powerful fundraising tools all in one place 
Everything you need for online fundraising 
campaigns 
Control your fundraisi...
What Is Crowdfunding?
CauseVox Examples
Three Major Forces in 
Crowdfunding 
Recovering 
Economy 
Consumer 
Behavior 
Ubiquitous 
Internet
30% of the $5 billion crowdfunded went to 
social causes in 2013.
Best Practice 1: 
Start With a Well-Defined Goal
Use a Baseline 
 How much have we raised online in the past year? 
 What is the average amount that we have raised 
in a...
If You Don’t Have a Baseline, 
Think About… 
 How much do I need to make an impact? 
 How much does the product or servi...
Shift Your Perspective 
Impact Unit 
Metric 
Dollar Metric
Make Your Goals SMART
Best Practice 2: 
Rethink Rewards & Donation Tiers
What Are Rewards/Premiums? 
 Rewards are items, recognition, or a service that 
you’ll get for contributing a crowdfundin...
Rewards Actually Reduce 
Giving! 
 You should focus on impact-focused rewards 
instead. 
 Example: 
 Hand-sewn scarves ...
Focus On Impact Tiers Instead
Best Practice 3: 
Create a Compelling Story
Let’s look at Hollywood 
storylines to help you create a 
compelling story.
Overcoming The Monster 
Similar to James Bond, Batman, or the Avengers, you can 
show your organization overcoming a villa...
Rags To Riches 
Like Chris Gardner in Pursuit of Happyness, showcase your 
organization or individual(s) transitioning fro...
The Quest 
Tales of a dedicated group of people who encounter perils 
along the way to reach an ambitious (Lord Of The Rin...
Tragedy 
In Breaking Bad, Walter White dives into the world of making 
meth. He falls into something bad and gets more and...
Best Practice 4: 
Build A Tribe Of Champions
Rely On The People You Know 
First
Rely On The People You Know 
First 
 Promoters - People that will share your campaign and 
updates via email, social medi...
Best Practice 5: 
Leverage Press For Your 
Campaign
Not All Campaigns Should 
Focus On Publicity & Press
3 Steps To Get Press 
 Target - Use free tools like Twitter Search to find 
journalists that have an interest in your are...
Best Practices Summary 
1. Start with a well defined goal 
2. Rethink rewards and donation tiers 
3. Create a compelling s...
Additional Resources 
 Introduction to Crowdfunding for Nonprofits 
 How to Plan a Nonprofit Crowdfunding Campaign 
 Ho...
Connect With Us! 
Interested in a demo or have questions? Contact us directly at 
support@causevox.com. We’d be happy to h...
Five Best Practices for Nonprofit Crowdfunding
Five Best Practices for Nonprofit Crowdfunding
Five Best Practices for Nonprofit Crowdfunding
Five Best Practices for Nonprofit Crowdfunding
Five Best Practices for Nonprofit Crowdfunding
Five Best Practices for Nonprofit Crowdfunding
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Five Best Practices for Nonprofit Crowdfunding

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Presented for 501 Tech NYC in October 2014, Causevox CEO Rob Wu discusses ways to create a successful crowdfunding campaign.

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Five Best Practices for Nonprofit Crowdfunding

  1. 1. Five Best Practices for Nonprofit Crowdfunding Rob Wu, CEO of CauseVox www.causevox.com @causevox @robjwu
  2. 2. I Raised Over $125,000 In 10 days via social media and crowdfunding for the Red Cross
  3. 3. Create your own fundraising site Nonprofit crowdfunding & peer-to-peer fundraising campaigns
  4. 4. Launch a campaign in 4 easy steps It takes minutes to start fundraising. No coding required. Design your campaign Customize your site settings Enable personal/team pages (optional) Take donations! 1 2 3 4 Find out more at www.causevox.com
  5. 5. Powerful fundraising tools all in one place Everything you need for online fundraising campaigns Control your fundraising site’s design Easily customize your site template or create a custom one of your own. Personal and team fundraising pages Reach new donors by empowering supporters to fundraise for you. Built-in content marketing tools CauseVox enables you to use stories to drive donations and improve SEO. Easy setup No coding required to use CauseVox. Take control of your campaign. Full administrative access Manage your fundraising site, personal pages, and donations in one place. Global currencies Accept donations in US, Australian, Canadian, UK currency, and more! Find out more at www.causevox.com
  6. 6. What Is Crowdfunding?
  7. 7. CauseVox Examples
  8. 8. Three Major Forces in Crowdfunding Recovering Economy Consumer Behavior Ubiquitous Internet
  9. 9. 30% of the $5 billion crowdfunded went to social causes in 2013.
  10. 10. Best Practice 1: Start With a Well-Defined Goal
  11. 11. Use a Baseline  How much have we raised online in the past year?  What is the average amount that we have raised in a campaign or event?  What is the average donation amount online for us? (it’s $88 for in crowdfunding)
  12. 12. If You Don’t Have a Baseline, Think About…  How much do I need to make an impact?  How much does the product or service that I want to create cost?  How much did similar crowdfunding campaigns raise?
  13. 13. Shift Your Perspective Impact Unit Metric Dollar Metric
  14. 14. Make Your Goals SMART
  15. 15. Best Practice 2: Rethink Rewards & Donation Tiers
  16. 16. What Are Rewards/Premiums?  Rewards are items, recognition, or a service that you’ll get for contributing a crowdfunding campaign.  They are also known as perks or gifts, and are used as incentives to motivate people to support a campaign.
  17. 17. Rewards Actually Reduce Giving!  You should focus on impact-focused rewards instead.  Example:  Hand-sewn scarves from a family who started a local business as a result of your donor’s micro-finance loan  Personal letter from a child who you sponsored for her education.
  18. 18. Focus On Impact Tiers Instead
  19. 19. Best Practice 3: Create a Compelling Story
  20. 20. Let’s look at Hollywood storylines to help you create a compelling story.
  21. 21. Overcoming The Monster Similar to James Bond, Batman, or the Avengers, you can show your organization overcoming a villain or some form of adversity.
  22. 22. Rags To Riches Like Chris Gardner in Pursuit of Happyness, showcase your organization or individual(s) transitioning from a low to a much better place.
  23. 23. The Quest Tales of a dedicated group of people who encounter perils along the way to reach an ambitious (Lord Of The Rings).
  24. 24. Tragedy In Breaking Bad, Walter White dives into the world of making meth. He falls into something bad and gets more and more evil each day. You can focus on the negative as part of your storyline
  25. 25. Best Practice 4: Build A Tribe Of Champions
  26. 26. Rely On The People You Know First
  27. 27. Rely On The People You Know First  Promoters - People that will share your campaign and updates via email, social media, etc. They’ll amplify your reach. Think of them as your own publicity team.  Fundraisers - People that will help solicit for donations via peer-to-peer fundraising. They’ll create a mini-crowdfunding campaign through personal fundraising pages. You’ll raise twice as much this way.  Donors - People that will contribute to your campaign.
  28. 28. Best Practice 5: Leverage Press For Your Campaign
  29. 29. Not All Campaigns Should Focus On Publicity & Press
  30. 30. 3 Steps To Get Press  Target - Use free tools like Twitter Search to find journalists that have an interest in your area. Jot down their contact info (Twitter handle and email address).  Prepare - Ask yourself, why is this newsworthy? Why would the journalist want to write about me? Why would her audience want to read the article? Come up with a press release and pitch materials based on your newsworthy story.  Pitch - Contact the journalists that you’ve identified, tell them your story, and give them more info about your campaign.
  31. 31. Best Practices Summary 1. Start with a well defined goal 2. Rethink rewards and donation tiers 3. Create a compelling story 4. Build a tribe of champions 5. Leverage press for your campaign
  32. 32. Additional Resources  Introduction to Crowdfunding for Nonprofits  How to Plan a Nonprofit Crowdfunding Campaign  Hollywood Storylines for Nonprofit Crowdfunding  Publicity for Online Fundraising  Community for Online Fundraising
  33. 33. Connect With Us! Interested in a demo or have questions? Contact us directly at support@causevox.com. We’d be happy to help! Visit us at causevox.com twitter.com/causevox facebook.com/causevox

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