Marketing plan

1. A Presentation
On
Lunching of a Gama Biscuit in South Africa
(International Marketing)
Presented to: Presented by:
Dr Jitendra Sharma Celine Macwan (M00231)
Mahesh Kumar Meena (M00220)
Mayank Prajapat (M00237)
Bhavya Sharma (M00263)

2. Flow of Presentation
 About South Africa
 About SA’s Population
 Demographic Environment
 General Information
 Cultural Aspects of South Africa
 Communication & Transportation in SA
 Lunching of a Gama Biscuit
 Competitors Analysis
 Budgeting
 Product Portfolio
 Organizational Structure
 BEP calculation

3. About South Africa
 Medium size country
 1/8th size of US, twice the size of France and
three times of the Germany
 The country is divided into the nine provisions
 Major cities of the South Africa: Johannesburg
Cap Town

4. About South Africa’s Population
Provisions Total Land Area
(Km^2)
Population
(Million)
Eastern Cape 168966 6.56
Free State 129825 2.74
Gauteng 16548 12.27
KwaZulu-Natal 94316 10.27
Limpopo 125755 5.4
Mpumalanga 76495 4.04
Northern Cape 372889 1.15
North west 106512 3.5
Western Cape 129462 5.82

5. Contd…
6.56 2.74
12.27
10.27
5.4
4.04
1.15 3.5
5.82
population (Million)
Estern Cape
Free State
Gauteng
Kwa Zulu-Natal
Limpopo
Mpumalanga
Northen Cape
North West
Western Cape

6. Demographic Environment
Central Bank in South
Africa
South Africa Reserve
Bank
International Reserves US$49.894billion
GDP US$535billion
PPP US$712billion
GDP Growth Rate 2.3%
GDP (Share of total
world)
0.64%
Unemployeemenet 6.3%
Debts 47.9%
Government Bond Rating BBB-
Currency Exchange 1 SA Rand = 4.75 Rs

7. General Information
Birth Rate (2014) 18.94 (Per 1000 people)
Death Rate (2014) 17.49 (Per 1000 people)
Literacy Rate 95.5% Male
93.1% female
Wages (Minimum for
Labour)
2000-5500 Rand/Month
Company Salary
(Minimum)
11250 Rand/Month
Government (Minimum) 56000 Rand/month

8. Cultural Aspects of South Africa
 Meeting Etiquette
 Gift giving Etiquette
 Dining Etiquette
 Business Etiquette
 Business Negotiation
 Dress Etiquette
Color Believes Believes
Red Violence
Yellow Mineral Wealth
Green Fertility
Blue SA’s Sky & Ocean
White & Black Different People in SA

9. Communication & Transportation
Tools
 Radio Stations: 5FM, Metro FM, Good Hope FM
 Television
 Print Media: Media 24, M&G, PRIMEDIA
 Online/Digital Media
Face book 9.6 million (3rd rank in World)
Twitter 5.5 million (13th rank in world)
You tube 4.7 million (4th rank)
Transportation
Port & Shipping
Roads
Railways
Airline

10. Company : Kent Food Industry
 Manufacturing of the Candies & Biscuit
 Kent Food Industry :Candies
Global Energy Food :Biscuit
 Established: 2010
 Founder: Mr. Bherwani
Type of business Supplier
Manufacturer
Exporter
Annual Turn-over US$0.25-1 million
Ownership Type Sole Proprietor
No of employee >25

11. Contd…
Mission:
We can develop a product based on your professional inputs and
develop customized products for you. We can innovate and
improve your competitiveness by ideating on new packaging
forms/designs/raw material/manufacturing or marketing
specifications.
Vision:
Right from recipes to management of customer relationships,
‘Kent Food Industry’ has acquired strong competencies in all areas
of manufacturing & marketing, and is now, a last stop for anything
in the confectionery industry.

12. About Product: Gama Biscuit
Product: Glucose Gama Biscuit
4P’s of Gama Biscuit:
1) Product
2) Price
Size 13g
Packaging Plastic
Shape Rectangle
Price
2 Rs
5 Rs
10 Rs

13. Contd…
3) Place
Manufactu
ring Plant
:- Naroda
Suppliers
End
Users

14. Contd…
4) Promotion
 Magazines
 Direct Marketing: Whole-seller

15. Competitors Analysis
 Krishna Agrotech Limited
 House of Biscuits
 Bakers Biscuits
 Oven Fresh Biscuit

16. Product Portfolio

17. Certification Required
 HACCP (Hazardous Analysis Critical Control Point)
 National Independent Halal Trust (NIHT)
 FSSC 2200

18. Provision to enter in South Africa
Provisions Gauteng
City Johannesburg (Capital of
Gauteng)
Reason to enter in the Johannesburg
Population 4.3 million (largest
Population in all the nine
provisions)
GDP Contribution of
Gauteng
33.80% (Highest in all
the nine provisions)
Area 164559 Sq Km

19. Identification of a Need

20. Mode of Entry
Mode of Entry
Joint
Venture
Acqui-
tion
Partner
-
ship
Market
-
ing
Office
Export FDI 3rd
Party

21. Reason for FDI
1) Reason for FDI
2) Purchased Rent

22. 4P’s of the Gama for SA Market
1) Product:
Size of Biscuit 4cm
Color White & Black (Chocolate and
Sweet flavor)
Packaging Rectangle shape
Size 13g to 500g
Brand Name Dual Test
Material for Packaging Paper
Tagline Bake the best!
Give your morning a lift!
Need Sweet and Dark?

23. Contd…
2) Price
Grames Price
150g 18 Rand
200g 24 Rand
250g 30 Rand
400g 48 Rand
500g 60 Rand

24. Contd…
3) Place:
4) Promotion:
 Face book
 You tube
 Radio
Raw
Material
Manufacturing
(Johannsburge)
Retailers End User

25. Budgeting
Particulars Price
Plot Rent 116000Rand/Year
Electricity 38970Rand/Year
Salary 13,69,308 Rand/Year
Promotional Expense 65760 Rand/Year
Packaging 21564 Rand/tone
Petrol Expense 7182 Rand/ Year
Total 17,32,893 Rand/Year

26. Organizational Structure

27. BEP Calculations

28. THANK YOU