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Infographics for Fun and Profit DreamForce 2014

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Content marketing is more than just infographics. Learn how to repurpose, promote and create interactive content.

Publicado en: Marketing
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Infographics for Fun and Profit DreamForce 2014

  1. 1. Chris Bennett CEO/Founder @chrisbennett
  2. 2. first off
  3. 3. This is a promo silver ibnufolgleratphics are not
  4. 4. in fact
  5. 5. This is a promo silvern obthuilnlge tin marketing is
  6. 6. every website is unique
  7. 7. each deserving a UNIQUE strategy
  8. 8. Campaigns. Not one off’s
  9. 9. notice I said STRATEGY
  10. 10. cause lets face it
  11. 11. the c-suite doesn’t care how many infographics publish a month
  12. 12. they want one thing
  13. 13. more business
  14. 14. Treat your content marketing like a movie release
  15. 15. Be Everywhere
  16. 16. Start with repurposing
  17. 17. it doesn’t matter what you start with
  18. 18. you can turn it into anything
  19. 19. An article
  20. 20. into a deck for slideshare
  21. 21. Design promo elements during creation
  22. 22. SlideShare tweet this button
  23. 23. “Show as List” Direct Link to Blog Post
  24. 24. Create a Native Version of Your Video for Every Outlet
  25. 25. Pitch your story to sites that are often used by Bigger Sites as sources for content. H/T @rugger486
  26. 26. Because these guy’s are always on the search for content
  27. 27. And this dude trust’s the little guys as a reputable source
  28. 28. Big Data is awesome
  29. 29. it’s changing the world
  30. 30. but attracting customers to your Hadoop Cluster
  31. 31. is harder than writing about the “Internet of Things” or “Wearable Tech”
  32. 32. so we set out to make a multi part campaign around influencers
  33. 33. http://www.qubole.com/hadoop-influencers/
  34. 34. by listing the experts Qubole became expert
  35. 35. influencers loved that they were listed
  36. 36. so the next month we appealed to that love and asked them for tips
  37. 37. we turned those tips into a month long blog series
  38. 38. and the influencers shared again
  39. 39. then at the end of the month compiled them all into a slideshare http://www.slideshare.net/qubolemarketing/big-datatips2
  40. 40. and again
  41. 41. FaceBook Graph Search ask for intro from your friends Run ads targeting those writers/contributors a week or two before pitching to be Top of Mind. H/T @purnavirji
  42. 42. Use the Right Hash Tags
  43. 43. spy on your influencers
  44. 44. Topsy - Every tweet from your influencers
  45. 45. we used a couple of techniques to ensure promo success albumsurf.com
  46. 46. Include other People/Products in your content
  47. 47. leveraged social success
  48. 48. Take your content to the next level
  49. 49. With Interactive Marketing Apps
  50. 50. The Student Loan Industry is insanely competitive
  51. 51. big budgets
  52. 52. big ROI
  53. 53. we needed to set ourselves apart
  54. 54. We took college and put an ROI angle on it
  55. 55. so high school students could make an educated decision
  56. 56. comparing the different degrees they are on the fence about
  57. 57. this could of been an in-depth article or white paper
  58. 58. IN FACT IT HAS BEEN
  59. 59. instead we made a tool that simplifies a difficult process coco-jack.com
  60. 60. and it 10X’d all traffic, engagement, time on site etc…
  61. 61. very mobile friendly as well
  62. 62. Another great example http://www.budgetdirect.com.au/packinglist/
  63. 63. Interactive content makes boring things awesome
  64. 64. take taxes for example https://turbotaxcpaselect.intuit.com/history-of-taxes/
  65. 65. would you read a blog post about the tax code?
  66. 66. gotta make it a slideshare http://www.slideshare.net/IntuitInc/the-history-of-the-tax-code
  67. 67. interactives make it easier to get away with calls to action
  68. 68. Chris Bennett CEO/Founder - 97th Floor @chrisbennett 97thfloor.com https://ello.co/chrisbennett

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