Presentation by Chris Bennett, Founder and CEO of 97th Floor, at Mastermind 2019. Chris is passionate about all things digital marketing and has been involved in the industry for over 10 years. He speaks all over the world both at conferences and universities including SMX, SearchLove, Adobe Summit and DreamForce and was named one of the 10 Coolest Entrepreneurs in Utah by BusinessQ. Learn more: 97thfloor.com

1. Rethinking Company
and Culture

2. Chris Bennett
CEO/Founder
/97thFloor
@chrisbennett

3. Today I want to focus on the next step in company culture

4. 4
Best
culture
=
Best
talent
=
Best work/results
for customers

5. Because the next generation is coming…

6. and this is how they feel about Culture
“In addition to mobility and development expectations, Gen Z professionals likely also expect to have a culture that
supports flexibility and prioritizes well-being. This shift has been under way for some time, but talent organizations
should ensure that programs in place are actually leading to cultural change. Programs such as paid time off, family
leave, wellness programs, to name just a few, cannot exist in a vacuum, but rather should be part of the commitment
and culture that leadership publicly endorses. Most Gen Z professionals may not perceive these
programs as a “perk” or a “gift,” but rather as an expectation.”
https://www2.deloitte.com/insights/us/en/focus/technology-and-the-future-of-work/generation-z-enters-workforce.html
“

7. 7
This is NOT Culture

9. Mission Statement - Elevate Brands and People We Believe in
What

10. 97th Floor’s Values
1. Autonomy
2. Tenacity
3. Kaizen
4. Innovation
5. Selflessness
6. Ownership
7. Optimism
Why

11. 97th Floor’s Guideposts
1.Clients
2.Careers
3.Charity
4.Leadership
5.Legacy
How

12. Presentation Topic // Presenter’s Name 12
01
02
03
04
Client Retention Rate
Employee Turnover Rate
Goal Completion Percentages
Revenue Per Employee

13. Workplace Culture Conference // Wayne Sleight 13
“The actual company values, as
opposed to the nice-sounding values,
are shown by who gets rewarded,
promoted, or let go.”

15. Autonomy - ROWE

16. Autonomy - Productivity Sheet

17. 97 Story - Maggie and Colin

18. We need to chill out, let people be themselves and focus our efforts into meshing everyone

19. Mastery - KPI’s

20. Don’t Judge Anything Else

21. Butt in Seat is NOT a KPI

22. Burn Out is NOT a KPI
https://medium.com/thrive-global/10-years-ago-i-collapsed-from-burnout-and-exhaustion-and-its-the-best-thing-that-could-have-b1409f16585d

23. Story - You’re Late

24. Targeted Job Specific KPI’s

25. Start at the End and Work Backwards

27. Mastery - Job Specific Training

28. 28
“The engaged stay for what they
can give, the disengaged stay
for what they can get.”

29. 29
““Gen Z professionals, like Millennials before them, typically expect
frequent coaching and feedback. This approach is well-suited to help
develop the softer skills of Gen Z, whether communication, critical
thinking, or creativity, and to pass along the tacit knowledge gained
through experience.” https://www2.deloitte.com/insights/us/en/focus/technology-and-the-future-of-work/generation-z-enters-workforce.html

30. Mastery - Book Club, Library

31. Mastery - Conferences

32. Mastery - MTech

33. Purpose - Elevating Brands We Believe In

35. Purpose - Elevating People We Believe In

36. Purpose - Monday Cheers based on values

37. Purpose - Alumni

38. Purpose - Alumni

39. Health

40. WellnessPhase 1

41. Traditional Medicine Is
Broken & Backwards

42. It waits for things to
break as opposed to
focusing on the
precursors &
preventative care.

43. It’s massively profitable
and hard to disrupt.

44. Corporate Sector is Best
Bet to Disrupt!

45. PHASE 1

46. Just like in marketing
you need analytics to
know where to start.
Analytics for your body.
Phase 1

47. “FULL” Panel Blood
Work
Phase 1

48. Phase 1
1 Float in a Sensory Deprivation Tank
(Float Tank) per Quarter.

49. Memberships to SteadyMDPhase 1

50. Memberships to SteadyMDPhase 1

51. Fasting Lecture With Dr. Dan Pompa
https://drpompa.com/about-us/dr-pompa/

52. Phase 1
Week 7 we do a Team 5 Day Fast
https://drpompa.com/about-us/dr-pompa/

53. - Health/Dental/Vision/Life Insurance
- FSA dependent care
- ROWE
- On-site gym at HQ
- Ski Utah Gold Passes (encourage to get outside)
- Sponsor AF Canyon Run (pay for any and all employees
to run)
- Running Club
- Bevi (encourages more hydration with water instead of
sodas and energy drinks).
- Charity

54. 54
Best
culture
=
Best
talent
=
Best work/results
for customers

55. Presentation Topic // Presenter’s Name 55
01
02
03
04
Client Retention Rate
Employee Turnover Rate
Goal Completion Percentages
Revenue Per Employee

56. CAPICHE?

57. How to Cultivate a
Culture that Executes