Marketing

MEANING OF MARKET ,[object Object],[object Object],[object Object]

BASIC NEEDS OF ORGANIZATION ,[object Object],[object Object],[object Object]

EXCHANGE PROCESS ,[object Object],[object Object],PRODUCT Goods or Physical items Services or Activities Ideas or Concepts

ERA’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Revolution of Marketing ,[object Object],[object Object],[object Object],1930 Production Era Sales Era Marketing Era

MARKETING MIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE MARKETING MIX ,[object Object],[object Object],[object Object],Product Promotion Distribution Price The Marketing Mix MARKETER CUSTOMER

FUNCTIONS OF MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Auxiliary functions Physical Distribution Functions Merchandizing Functions

IMPORTANCE OF MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Indian Economy Company Society

MARKETING CONCEPTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MARKETING MYOPIA ,[object Object],[object Object],[object Object],[object Object],[object Object]

SELLING Vs MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FOUR PILLARS OF MARKETING CONCEPT ,[object Object],[object Object],[object Object],[object Object]

INTEGRATED MARKETING HRD Legal Finance Purchase Production Marketing Customer

DIFFERENCE BETWEEN OLD & NEW CONCEPTS OF MARKETING ,[object Object],[object Object],[object Object],Discovery of Consumer needs Production of goods & services Creation of Demand Sales After Sale Service Profit through Customer satisfaction Goods & Services Sales Profit through Sales

IMPACT OF MODERN CONCEPT OF MARKETING ,[object Object],[object Object],[object Object]

Marketing

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Editor's Notes