Find out how ‪crowd sourced ‪Usability ‪‎Testing enabled Reverie Language Technologies to break ‪‎language barriers & empower clients to create incredible ‪‎digital experiences.

1. Bridging Language Barriers Through
Crowd Testing
The Reverie Case Study

2. About Reverie
Communication is the key to engaging customers
successfully. Language shouldn’t be a barrier to the digital
engagement, enterprises strive to create.
Reverie’s cloud-based language-as-a-service platform
enables businesses to connect more easily with their target
audience by delivering dynamic and static content for apps in
real-time in the languages that they need.

3. Usability Testing
Testing the usability for language feature is not an easy task,
especially when dealing with highly user-centric E-commerce
Apps. Real users think and act.
A good usability testing plan requires a human touch that can help
understand how real users interact in the wild in real life scenarios.
That’s when Reverie approached us, at 99 tests to gain the right
insights that they needed.

4. The Challenge
 Reverie required an effective and highly targeted usability testing strategy
for a major E-Commerce App in India in time for the launch.
 They wanted to test the usability of the App for specific target
demographics comprising of Tier 2 and Tier 3 Indian cities whose native
language was Hindi.
 They needed a testing plan to measure the results across different
demographic parameters to understand the user behavior to improve the
App.
 With no experts in usability testing, they required support to plan and
execute their test cycles.

5. The 99tests Solution
Bridging language divisions in the digital world requires extra effort in gaining
the right user insights to find out what works and fix those that don’t.
The 99 tests team helped Reverie to plan and execute test cycles based on
the App quality requirements. The team helped Reverie in defining and
executing work-flows for various App features to gain valuable insights for
improving the App.
Further, as per their target demographics parameters, Reverie was given
access to a team of professional crowd testers from across the country.
Reverie could leverage the talent of the expert testers to uncover all the
critical bugs and gain useful end user perspective to improve the App.

6. Projects Highlights
 Our team helped Reverie in defining and executing work-flows for
various App features.
 Survey launch, submission, analysis & recommendation completed
within 4 days.
 Support in framing over 15 survey questions & workflow execution with
videos.
 Targeted user groups with 14 users each from Tier-2 & 3 Indian cities
with limited knowledge of English and E-commerce.

7. Usability Test Cycle

8. Crowd Testing Benefits
With the help of crowd testing, Reverie was able to provide useful and
actionable insights to their client for making their shopping App better and
easier to use. By relying on the feedback of professional testers who
tested the apps from different locations on different devices, Reverie
gained valuable insights on how their target demographics would react to
the App.
They got many new ideas to improve the App. The effective work-flows
helped Reverie in gaining a better understanding of the user expectation,
behavior and pattern. The subsequent developments incorporated to
improve user engagement helped in increasing conversions and business
revenue for their client.

9. Results Delivered
 Support from experts for creating test cases
 Testing on diverse, realistic platforms
 Cost-effective testing strategy
 Useful Insights for App Improvement
 Reduction in time to market
 Access to the right talent from different demographic locations

10. 99tests is an online crowd testing platform that helps enterprises meet their
App quality goals. Our crowd testing platform provides economical, and
effective crowd-sourced testing solutions that enable individuals and
businesses to pursue excellence in software technology.
Learn more about the App testing services provided by 99tests. Visit
www.99tests.com . For more information, contact: contact@99tests.com
About 99tests