Slideshare is simply YouTube for Powerpoint. Founded in 2007, the platform is now home to more than 10 million presentation uploads, drawing more than 50 million visitors and boasting over three billions views per month. Described by many as marketing’s Sleeping Giant, it’s time you gave the platform a harder look. Here’s the Top 10 reasons you should be making slideshare a mainstay in your marketing.

1. THE TOP TEN REASONS
YOUR MARKETING NEEDS IT

2. WAIT…SLIDE-WHAT
Slideshare is simply
Fonts must
for

3. Create the best possible tools
and experience for exchanging
knowledge and information.”
“
THE MISSION
Founded in 2007, Slideshare is now home
to more than 10 million presentation
uploads. According to a report by
CMO.com earlier this year, the site draws
more than 50 million visitors and a
whopping three billions views per month.

4. THE SLEEPING GIANT
Described by many as marketing’s
Sleeping Giant. Here’s are ten reasons
you should be making slideshare a
mainstay in your marketing:

5. 10. EFFECTIVENESS
Fish where the fish are. There
are twice the amount of C-S
u i t e e x e c u t i v e s u s i n g
Sl idesha r e tha n Twi t ter.
Slideshare also drives five
times the amount of traffic
from business owners than
Tw i t t e r , L i n k e d I n a n d
Facebook. It’s one of the rare
tools that works just as good, if
not better for B2B marketers.

6. 9. CALL TO ACTION
Slideshare is an effective tool for driving traffic and leads
to your business. The platform allows for you to create
calls to action and even create lead generation forms
that can connect with marketing automation software.

7. 8. THOUGHT LEADERSHIP
Content marketing is the current buzz. Slideshare
is the peanut butter to content marketing’s jelly.

8. 7. IT’S VISUAL
Our brain processes images 60 times faster than
text. Think of leveraging the likes of Instagram or
Pinterest, but now having the ability to tell an entire
story. That’s the power of Slideshare.

9. 6. ABILITY TO EDIT
Unlike YouTube, you can continuously edit or update a
presentation on Slideshare without losing your views.

10. 5. ABILITY TO SHARE
Slideshare makes it easy to embed your presentation
on any site using its embed code. After the third slide
on slideshare, you can also embed links on each slide.

11. 4. DETAILED ANALYTICS
Slideshare gives you smart analytics. According to
Peg Fitzpatrick at Canva, it allows you to:
• Know where your views come from
• View traffic sources, geographic details and more
• Measure engagement for each upload
• Know what's being downloaded, liked and shared
!

12. 3. OWNED BY LINKEDIN
Purchased by LinkedIn, it’s stable
and its only going to improve.

13. 2. ABILITY TO ADD VIDEO
Text, images and… audio / video. Slideshare allows
you to embed video and audio into a presentation.

14. 1. PREMIUM IS NOW FREE
FREE is a good four-letter word. In late August,
Slideshare announced they would be making the
PRO version free from now on. What do you get with
the pro features? Detailed analytics, lead generation
forms, ability to embed video and private uploads.

15. LAGNIAPPE - SHORTER IS BETTER
Optimum length is 19
slides with an average
of 24 words per slide.
A little something extra thrown in for good measure.
Here’s a great tip from Vicki DeBlasi, “Keep your
copy hard hitting and your story to the point.”
!

16. ABOUT
THE
AUTHOR
STAN PHELPS
I BELIEVE THE LONGEST AND THE HARDEST
N I N E I N C H E S I N M A R K E T I N G I S T H E
DISTANCE BETWEEN THE BRAIN AND THE
HEART OF YOUR CUSTOMER. I AM LOOKING
TO SHIFT A BUSINESS PARADIGM: FOCUSING
ON THE CUSTOMER AND THEIR EXPERIENCE,
INSTEAD OF THE CONSTANTLY CHASING THE
EYES AND EARS OF THE PROSPECT.
!
I AL S O BEL IEVE YOU CAN’ T HAVE HAPPY
E N T H U S E D C U S T O M E R S W I T H O U T H A P P Y
E N G A G E D E M P L O Y E E S . C U LT U R E I S A N
ONGOING COMMITMENT, NOT A CAMPAIGN.
!
MY TRILOGY OF BOOKS ABOUT CUSTOMER
EXPERIENCE AND EMPLOYEE ENGAGEMENT
A R E C A L L E D P U R P L E G O L D F I S H , G R E E N
GOLDF I SH AND GOLDEN GOLDF I SH. !!!!
LOYALTY RETENTION ENGAGEMENT CULTURE
KEYNOTES WORKSHOPS CONSULT I N G
L I T T L E THINGS CAN MAKE
THE BIGGEST DIFFERENCE

17. www.9inchmarketing.com
stan@9inchmarketing.com
+1.919.360.4702