When it comes to strategy, business mirrors a war zone. CSOs and strategy consultants are the generals, and in order to know how to act, they need to collect information from every sector of their organizations. The problem is: how can they do so effectively, when every sector of a business communicates with its own signals? Leaders today need to be able to collect information quickly and without bias, but they also need depth, validity, and repeatability. Here we discuss methods for ensuring that comprehensive data is collected and connected in a way that results in meaningful organizational intelligence.