Make better use of a good business book by narrowing the "knowledge-action" gap in your business. Improve your business, change the way you implement new ideas among your teams, and choose methods that actually work, by turning business authors into consultants!

1. How to Turn Authors
Into Consultants
Never Waste Good
Business Books

2. Never Waste A Good Business Book: How to Turn Authors Into Consultants
How do you improve a
business?
How do you make
people successful?

3. Never Waste A Good Business Book: How to Turn Authors Into Consultants
If you ARE successful,
you WRITE a book.
If you WANT to be
successful, you
READ a book.

4. Never Waste A Good Business Book: How to Turn Authors Into Consultants
Content Authorship is a Worthwhile Idea!
Total Market Value of
the Publishing
Industry
$36+
Billion
$2.7+
Million
Total Number of
Business Titles in
Amazon
But There’s Still One Question…

5. Never Waste A Good Business Book: How to Turn Authors Into Consultants
How Do You
Actually put a
book to good
USE?

6. Never Waste A Good Business Book: How to Turn Authors Into Consultants
THE Knowledge-Action Gap
It is difficult to independently act on insights gained from a
book.
PROBLEM

7. Never Waste A Good Business Book: How to Turn Authors Into Consultants
Innovators
Build
Creative
Frameworks
Authors
Write About
Business
Problems
content OVERLOAD!
Leaders Read Books
Results
Outcomes
THE CONSEQUENCE
Leaders
Share
Business
Experiences
NO

8. Never Waste A Good Business Book: How to Turn Authors Into Consultants
Most business
leaders will share
their knowledge
and just hope their
people “get it.”
Others Opt for
Tried & True
Methods…

9. Never Waste A Good Business Book: How to Turn Authors Into Consultants
Tried & True Methods For Solving The
Knowledge Gap
One-on-One
Training
1
Business
Seminars
2
Massive Training
Initiatives
3
Only One-Way
Instruction with no
Feedback
Difficult to
Implement In Daily
Activities
Challenging to
Measure
Results
X X X

10. Never Waste A Good Business Book: How to Turn Authors Into Consultants
But the BIGGEST Problem is.....
THERE IS
NO WAY
TO KNOW
IF THE
AUTHOR
IS
RIGHT…
Authors can claim that
their theories will lead to
success,
…but is it true?

11. Never Waste A Good Business Book: How to Turn Authors Into Consultants
The Lack of Verifiability has Two Major Consequences
Authors Lose
Credibility
Good Ideas
Get Lost in the
Noise
But There is A Way for Authors to Avoid This…

12. Never Waste A Good Business Book: How to Turn Authors Into Consultants
INTERVIEW THE READERS TO TEST
THE BOOK’S CONCEPTS
IN REAL-WORLD SCENARIOS

13. Never Waste A Good Business Book: How to Turn Authors Into Consultants
Turn key points into questions
about a business problem
Convert the book’s framework into
an interview
Use the questions to ask key
stakeholders how to solve
business pains
The author becomes a consultant asking
questions about a business problem. The
readers supply the evidence to verify the
author’s hypotheses.

14. Never Waste A Good Business Book: How to Turn Authors Into Consultants
Instead of Just Reading the Content
The Reader is Practicing the Content
INTERVIEW ENGINE
When readers interact with the book’s framework, authors get the
opportunity to teach people how to solve complex business problems.
BUSINESS PROBLEM SOLUTION

15. Never Waste A Good Business Book: How to Turn Authors Into Consultants
Instead of Just Assuming the Content is Right
The Author is Verifying the Accuracy of the Content
Authors can use the data from interviews to enhance their
understanding of business problems.
VALIDATE
& REFINE
Interview Engine
SolutionIdea

16. Never Waste A Good Business Book: How to Turn Authors Into Consultants
THE BEST PART?
The Data Sells
the Concept!
ADDED BONUS TO
COLLECTING DATA:
The 2nd book’s case
studies are already
written!
THEMORE DATA
ANAUTHORHAS,
THEMORE HECAN
DEMONSTRATE
THESOUNDNESS
OFHIS
PRINCIPLES.

17. Never Waste A Good Business Book: How to Turn Authors Into Consultants