The document discusses 4 lessons that can be learned from a rock 'n' roll band's sales approach. The lessons are: 1) Build anticipation for upcoming events to get fans excited; 2) Be professional by starting on time and delivering as expected; 3) Give customers what they want by playing popular songs from new and past albums; and 4) Give customers something extra by surprising them with an unexpected encore that blows them away.
3. 2
Be professional
The great salespeople have “can do”
attitude because of this attitude they will
find the way to get the job done and get
more referrals and repetitive business
with long term cash flow.
“The Rock n Roll band are pros at what they do.
They start on time and sound exactly same as they
were expected to sound
Be honest and truthful to the client ,
never over promise and under deliver it’ll
surprise the customer. Be certain about
your deliverables and what the client can
expect from you. Shared expectations
increases harmony and sales.
4. 3
Give them what they want
The band plays the songs from their new album, allowing people to
hear those songs live for the first time. They also play their hits from
previous albums. These are the songs that made them popular with
their core audience.
Understand your customer’s business
model so that you can show them that
you understand their needs promptly to
deliver the required solution and speak
their language fluently. Clients expect
prompt attention, return sales calls and
realistic deadlines. Customers expect
honest communications, following
continuous improvement principle to
boost value