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What's The Difference?

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A Review on Marketing, Advertising and Public Relations

Publicado en: Empresariales
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What's The Difference?

  1. 1. What’s the Difference? A Review On Marketing, Advertising and Public Relations
  2. 2. Definitions &Purpose
  3. 3. Definitions (AccordingtoDictionary.com) PUBLIC RELATIONS is “the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc.” MARKETING is “the act of buying or selling in a market.”ADVERTISING is “the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.”
  4. 4. Purpose PUBLIC RELATIONS: -  To build positive relationships with the public -  To earn media coverage -  To promote or establish a brand/image
  5. 5. Purpose MARKETING:-To get and keep customers -To maintain the relationship PR has established-To grab the attention of a certain audience
  6. 6. Purpose ADVERTISING:-To call attention to the product/service using paid media
  7. 7. Comparisons
  8. 8. Real WorldExamples
  9. 9. PublicRelations INVITES TO EXCLUSIVE EVENTS NEWSLETTERS AUTOGRAPH SESSIONSANOUNCEMENTS/ STATEMENTS
  10. 10. Marketing MASS EMAILS PROMOTIONAL PACKAGES AFFILIATE PROGRAMS WORD OF MOUTH
  11. 11. ADVERTISING COMMERCIALS PROMOTIONAL VIDEOSADVERTS BILLBOARDS
  12. 12. Conclusion
  13. 13. What’stheDifference? PR: Building positive relationships with the publicMARKETING:Communicating with target audience to acquire and keep customers ADVERTISING: Using paid media to promote a product/ service

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