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- 6. Winners and Losers in the World of Automotive Advertising Dealer spending in Digital Advertising to increase 84% during the next 5 years 2006 through 2011 Overall Auto Advertising by Media Channel ($ Millions)
- 7. Revenue Growth Opportunities Digital Advertising products and services represent the single most significant revenue growth opportunity for ADP Digital Marketing in the next 24 months.
- 8. Objective Opportunity Analysis Where will Dealers shift money from so that Digital Advertising does not increase their operating costs?
- 9. Client Benefit Validation Why should ADP guide Dealers towards shifting money from newspaper into Digital Advertising?
- 10. Until now, the way to connect local auto dealers with potential buyers online has been through paid listings and banner ads. These two formats have comprised the majority of online advertising since the inception of the Internet. The proliferation of free-listing sites like Craigslist, Google Base and MySpace and the rising popularity of paid search - helping dealers drive traffic to listings on their own sites - clearly threatens the dominance of traditional online advertising formats for car dealers. Two formats in particular have recently captured the interest of auto dealers: online video and paid search. We see These formats surpassing all other Forms of local online dealership advertising by 2012. Automotive Online Future: Video & Paid Search
- 11. Tier 1, 2 and 3 New Vehicle Advertising Newspaper, Radio and Direct Mail currently consume 42.4% of dealer ad budgets, with Online advertising getting 5.7%... Over 70% of car buyers use the web to determine the vehicle and the dealer for their next purchase.
- 12. Online Advertising Conquers Used Car Marketing The shift from analog to digital advertising continues to accelerate with Online projected to pass Newspaper advertising for used car sales before the end of 2007.
- 13. 16,266 Online Car Shoppers driven to Dealer’s Sites in 4 months. $1.90 Cost per Online Car Shopper that actually clicked through to Dealer’s web site $1.51 Cost per 1,000 Online Car Shopper views of Dealer’s online advertisements Online Car Shoppers saw Dealer’s Ads 20,536,600 times in 4 months.