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Building a Better Game Day: College Athletic Directors Weigh In

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AECOM, a global leader in stadium and venue design, and the Ohio University Center for Sports Administration, ranked the world’s top sports master’s degree program by Sports Business International, recently conducted "The Trends in Collegiate Athletics" survey. The survey, which was completed in July and August 2014, gauged the sentiment of 136 NCAA Athletic Directors (ADs) from all three major NCAA divisions, including over 60 percent from Division I conferences, on topics related to venues, facilities, and student-athlete and fan experience.

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Building a Better Game Day: College Athletic Directors Weigh In

  1. 1. Connectivity for fans is a top priority, followed by FOOD and BEVERAGE and PREMIUM SEATING. FOR DRAWING FANS OR FIRST-TIME VISITORS. 96% OF ADs BELIEVE THAT This compares to only 59% who viewed PAID ADVERTISING as effective. SOCIAL MEDIA IS AN EFFECTIVE marketing tool Academic, housing and dining facilities are important considerations, but PRACTICE & TRAINING FACILITIES are a primary force that attracts recruits. 10 20 3000 %% $0-less than $5 million $5 million-less than $10 million $10 million-less than $25 million Don’t know $25 million-less than $50 million MORE THAN $50 MILLION Of these, 1 in 5 are looking to invest more than $50 million in the next five years. Over 84% of ADs will invest significantly in FACILITY IMPROVEMENTS. BUILDING A BETTER GAME DAY @SportsAECOM @OhioUSportsAd #ADsurvey % % COLLEGE ATHLETIC DIRECTORS WEIGH IN The Trends in Collegiate Athletics survey, conducted by AECOM, and the Ohio University Center for Sports Administration gauged the sentiment of 136 Athletic Directors (ADs) from all three major NCAA divisions, including over 60 percent from Division I conferences, on topics related to venues, facilities, and student-athlete and fan experience. $ Providing

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