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TECHNOLOGY
DECLINING ECONOMY
CHANGING TECHNOLOGY
DEMOGRAPHIC SHIFT
Composition of US Workforce
2005 2010 2015 2020
 
Traditionals 18%  8  0  0
Boomers 42 38 30 23
Gen X 22 22 22 22
Gen Y 18 32 39 43
Gen Z 0  0  4 12
JOIN
Seek a solution
to a problem
RENEW
Problem is solved
+ Engaged
+ Feel positive
How do we
make a
difference
in our members’ lives?
WHO’D HIRE A BOOMER?
WHO’D HIRE A GEN XER?
less
stability
trust
community
loyalty
security
commitment
more
technology
skepticism
media
frustration
time-preservation
values redefined
culture redefined
work redefined
membership redefined?
Next Generation
Employers of Choice
association
innovationINNOVATION
TECHNOLOGY
U.S. Social Commerce Sales, 2011-2015
CUSTOMIZED
GLOBALIZATION
FLEXIBILITY
LEARNING
OPPORTUNITY
TRUST
VISIONARY
THE OPPOSITE OF
EVOLUTION IS
EXTINCTION
Sarah L. Sladek
XYZ University
phone: 763.773. 5463
ssladek@xyzuniversity.com
www.xyzuniversity.com

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Aenc sladek

Editor's Notes

  1. Niche – past largest, now the best Chamber example – everything to everyone
  2. Culture NAWBO Board example MRCC example – 3 presidents, 50 board, 19 staff, $1 mill
  3. Talking about history – focus on future
  4. Mission-speak/corporate speak
  5. Limited benefits – networking, advocacy
  6. Needs-based – what do your members need now? Industry needs you Younger generations need you – don’t necessarily want you
  7. Access, Exclusivity – what does membership buy?
  8. Outcome-based (tissue)