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TECHNOLOGY
DECLINING ECONOMY
CHANGING TECHNOLOGY
DEMOGRAPHIC SHIFT
Dedicated to providing
information and services
to members in pursuit of
their business and
community interest
Dedicated to providing
information and services
to members in pursuit of
their business and
community interest
SO WHAT?SO WHAT?
How does
membership make
a difference in
members’ lives?
JOIN
Seek a solution
to a problem
RENEW
Problem is solved
+ Engaged
+ Feel positive
1
2
3
4
5
6
7
8
9
1 2 3 4 5 6 7 8 9
Emotion-
Building
Most
Some
Less
Problem-Solving Most Some Less
Benefits Matrix 1
IMPROVE
GREAT
STANDARD
URGENT
MEMBERSHIP BENEFITS MATRIX
VISIONARY
THE OPPOSITE OF
EVOLUTION IS
EXTINCTION
Step 2: Goal Setting
Step 2: Goal Setting
Sarah L. Sladek
XYZ University
phone: 763.773. 5463
ssladek@xyzuniversity.com
www.xyzuniversity.com

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Aenc workshop sladek

Editor's Notes

  1. Culture NAWBO Board example MRCC example – 3 presidents, 50 board, 19 staff, $1 mill
  2. Limited benefits – networking, advocacy
  3. Access, Exclusivity – what does membership buy?
  4. Needs-based – what do your members need now? Industry needs you Younger generations need you – don’t necessarily want you
  5. Outcome-based (tissue)