Auvi Production Design 2014 (13 Okt 2014)

Mila
Milamedia economics pdf reader and a lecturer en Mila
PP2014 Auvi Production Design 
13 Okt 2014
Last Week
TECHNOLOGY
PEOPLE
BUSINESS 
www.mediapeers.com
PROCESS
Auvi Production Design 2014 (13 Okt 2014)
Auvi Production Design 2014 (13 Okt 2014)
BUSINESS OF TRANS-SENSES
Auvi Production Design 2014 (13 Okt 2014)
TODAY! 
TECH 
BIZ 
PRO 
DUCT ION?
TODAY!
AUDIO VIDEO PRODUCTION YESTERDAY 
•Telling single-plot stories: BORING! 
•Everlasting, 3 types of telling stories: 
1.Rocksta r 
2.Maverick 
3.Sherlock 
•Producing in single media: EASY!
AUDIO VIDEO PRODUCTION TODAY 
•Any plot, single, multiple, open, closed! 
•Any types, Rockstar, Maverick, Sherlock. 
•Producing in multi media, multi platforms! 
TRANSMEDIA!
Auvi Production Design 2014 (13 Okt 2014)
Auvi Production Design 2014 (13 Okt 2014)
OVERLOADED INFORMATION 
“LEADER OF THE TRIBE” 
AS PRODUCER 
/CREATOR 
“FOLLOWERS” 
PASSIVE AUDIENCE & ACTIVE FANS
Auvi Production Design 2014 (13 Okt 2014)
OLD WAY TO TELL STORY 
•Tent Pole (Tiang Tenda) karena media lain tidak penting 
•Silo Design (Desain “Pabrik”) karena bercerita itu harus seragam 
•Komunikasi satu arah
www.ishmaelscorner.com
www.dellagalton.co.uk
NEW WAY TO TELL STORY 
•Distributed karena media itu banyak 
•Integrated karena bercerita itu harus kompak 
•Berjaringan dan komunikasi dua arah
Auvi Production Design 2014 (13 Okt 2014)
Auvi Production Design 2014 (13 Okt 2014)
Auvi Production Design 2014 (13 Okt 2014)
Auvi Production Design 2014 (13 Okt 2014)
Auvi Production Design 2014 (13 Okt 2014)
Auvi Production Design 2014 (13 Okt 2014)
•Linear Story 
•Nonlinear to be constructed as whole 
•Story designed 
•Loose narrative 
•Game design as narrative architecture 
•Participatory story emergent 
STORY 
EXPERIENCE
ENTICE 
ENTER 
ENGAGE 
EMOTION 
EXTEND
UTS? 
DUA TAHAP 
1.Wawancara satu per satu 
2.Menjawab 3 soal 
a.Tech 
b.Biz 
c.Production
1 de 31

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Auvi Production Design 2014 (13 Okt 2014)