This document provides guidance on how to effectively manage partnerships to align supply and demand. It recommends analyzing past realization data to understand your entity's supply profile and focus key sub-products and country partners. Goals and key performance indicators should be set for each sub-product. Partnerships are planned by specifying target audiences, goals, and minimum deliverables. Partnerships are delivered through attracting visitors, clear communication, educating local committees, generating excitement, and ensuring on-time delivery. Partnerships can be boosted by scaling up, investing in tier 2 and 3 entities by sending CEEDers, paying fees, and recognizing local committees. Managing multiple partnerships requires dedicated staff, clear responsibilities and tracking of results.

1. Mature and Scalable
Entity Partnership
oGCDP | Tier 1

3. Align
Supply
&
Demand
More
and
Faster
Delivery
Better
Delivery

4. Partnerships
How to have the right partnerships
Plan
Partnerships
Analyse S&D
and Focus
Delivery the
Partnership
Co-Delivery
Boost
Partnerships

5. Partnerships
Co-Delivery
How to have the right partnerships
Plan
Partnerships
Analyse S&D
and Focus
Delivery the
Partnership

6. Our main focus is always to have an
equilibrium: When Supply & Demand are equal
we say it is at this stage. So the allocation of
EP and TNs is more efficient, bringing us the
right results and delivering the leadership we
want to create and develop among our
membership.
What is Supply
& Demand
Management?
Supply represents how much the market can offer
(students and market opportunities, EPs and TNs),
and Demand how much the market needs.

7. It leverages processes diagnostics and
benchmarking among LCs and other markets,
scenario-based strategies and lean principles
to improve operational effectiveness and
efficiency.
Why Supply &
Demand
Management?
Because when S&D is not aligned it means
our costumer may not get our product. S&D
aligment guarantee the deliver of what we
promissed to our customers.
Optmizes aspects of planning to drive and
improve performance. Creates foundation for
growth, capacity and flexibility among
segments and markets to delivery more
leadership.

9. Define Specify
Partnerships
Analyze

10. Analyse past 3 years' data
about your EP realized
profile supply
EP Supply : Students and
graduate market,
backgrounds, age, grade,
major, languages, work
experience, etc
Analyse your previous
year’s global GCDP
realizations according to sub
products and countries
Analyse Global previous
GCDP realizations
Analyse customer feedback
of EPs realized (NPS or your
own feedback system)
Analyze Your
External Market
Analyze Internal
AIESEC Market
Analyze Customer
Feedback (NPS)
Analyze to understand
You can add to your analysis data about the external market, like trends
and market behaviors in your region - it gives you good insights. But it’s
very important go deeper on your entity previous realization. It gives
you accuracy and precision.

11. Country PartnersSubproducts
Define
Define your key country
partners for each sub-
product based on your
realization analysis (Top 3
sub-products and top 10
countries you send the most
EPs to, growth rate, global
TN supply trend, entities
with high growth rates,
matching timeline etc.)
Take all your analysis and
compare external and
internal data. How are the
students you can provide?
How is the TNs market
demand? Take a look at what
internal and external have in
common. Based on these
analysis, define your focus
sub-products.
How to define your focus
Reflect
Compare

12. Specify
Target
Audience
Define the specific profile of your
target audience based on the sub-
products in cooperation with
MKT/COM. Take into consideration
what you can deliver based on your
internal capacity for delivery as well
as the global TN supply (especially
the TN supply of your entity
partners).
Create an ambition based in your
entity organization development
plan. Take in consideration the
relative and absolute growth your
entity needs for oGCDP and your
internal capacity.
Set up your term's goals for each
sub-product based on all the
analyses that you did before and on
current global supply & demand
Goals

13. Define Specify
Partnerships
Analyze

14. Partnerships
Co-Delivery
How to have the right partnerships
Plan
Partnerships
Analyse S&D
and Focus
Delivery the
Partnership

15. Partnerships
Co-Delivery
How to have the right partnerships
Plan
Partnerships
Analyse S&D
and Focus
Delivery the
Partnership

16. Set Goal RE
and KPIs
Product
Information
Processes
Information
Minimum
Deliverables
Create a
Value
Partnerships
How to Plan

17. Market
Place
Go to the Market Place and add or edit partners in
your dashboard

18. Key Performance
Indicators (KPIs) to track:
Get Product
Information:
# MA
# TN RA
# EP RA
MA time TN
MA time EP
NPS
Language Required
Skills Required
EP Profile Required
Other
Partnership Plan Details
RE
Goal
MoS

19. Realization Period
Matches Period
EP Ra Period
TN Ra Period
Main LCs involved
Get Processes Information
Airport Pick Up
Accommodation
EP Expectation Setting
EP Lead
EP Integration
Support with Visa
Minimums Deliverable
Partnership Plan Details

20. Get Process Information:
Create Clear Implementation Timeline and Action
Partnership Plan Details

21. Update on Market Place
All the
partnership
information

22. Partnerships
Co-Delivery
How to have the right partnerships
Plan
Partnerships
Analyse S&D
and Focus
Delivery the
Partnership

23. Partnerships
Co-Delivery
How to have the right partnerships
Plan
Partnerships
Analyse S&D
and Focus
Delivery the
Partnership

24. Attracting Visitors
Communication
Downscale to LCs
Excitement
Delivery
Partnership

25. Attracting Visitors
Communication
Downscale to LCs
Excitement
Delivery
Partnership

26. ❖ Information about
the country
❖ EP Storytelling
❖ Opportunities
available
What to do Content Examples
❖ Highlight the entity in
promotion
❖ Showcase good
stories
❖ Talk About it in info
session and EP meetings
Attract Visitors

28. Showcase EP’s story in your partner entity
Hungary – Germany
Czech Rep. – China
Turkey - India
Poland
Highlight your partners

29. Promote specific project or internship from your partner entity

30. EPs are aware of Entity Partners and EPs want to
apply for Entity Partner
Inform EP about
the partnership
Make the entity and
opportunity attractive

31. Attracting Visitors
Communication
Downscale to LCs
Excitement
Partnership
Delivery

32. Attracting Visitors
Communication
Downscale to LCs
Excitement
Partnership
Delivery

33. Clear Expectation
Setting
Bi-weekly Calls
15min
MC and NST
weekly
communication
Newsletter for
the partner
Be Solution
Oriented
Be Honest
Communication
Behaviors

34. NST Job Description:
• Promote EPs/TNs
• Organize Matching Manias with LCVPs and EPs
• Weekly contact with MCVPs involved
• Select best EPs and contact them (e-mail, call, etc)
• Tracking Applications and give feedbacks
NST To boost the partnership:

35. # EPs/TNs raised per month
# EPs applying for TNs of the
entity partner
# EPs matched
How are the EP selection?
Are everything on time?
What needs to
stop/continue/start?
Tracking on time Feedback on time
The most importante is the right behaviors and
from both sides

36. Attracting Visitors
Communication
Downscale to LCs
Excitement
Partnership
Delivery

37. Attracting Visitors
Communication
Downscale to LCs
Excitement
Partnership
Delivery

38. MaMa with
Country
Partner
Make clear the
value
proposition of
the
Partnership
LCs Goal
embed on
partnerships
Educate
LCVPs about
the
partnership
Give them an
implementation
plan
Recognize
results on
time
Downscale to LCs
Talk about it: in
conferences,
webinars, newsletter,
facebook group: don’t
let them forget the
partnership!
Engage
your
network
(also LCPs)

39. Delivery
• Deliver to country partner by keeping to matching timeline.
• Online tracker with LCs from home and host entity and tracking partnership
numbers and forms.
• EP Preparation and induction – Enough information about partner countries
culture etc.
• EP LEAD designed to ensure better cultural understanding.
• Support with Visa (Understanding of process for country partners and AIESEC +
Company supporting EP with the same)
Leads to faster matching time and increased matching rate

40. Attracting Visitors
Communication
Downscale to LCs
Excitement
Partnership
Delivery

41. Attracting Visitors
Communication
Downscale to LCs
Excitement
Partnership
Delivery

42. Excitement
Create Excitement in your
entity
Create a Value Proposition
based on market relevance
Use the Value to motivate
your network and make it
powerful

43. Partnerships
How to have the right partnerships
Plan
Partnerships
Analyse S&D
and Focus
Delivery the
Partnership
Co-Delivery
Boost
Partnerships

44. Partnerships
How to have the right partnerships
Plan
Partnerships
Analyse S&D
and Focus
Delivery the
Partnership
Co-Delivery
Boost
Partnerships

45. Boost
Partnerships
Scale Up
Bigger
Partnerships
Invest on
Tier 3 and 2
entities

46. Scale Up Bigger Partnerships
Grow for 5-10 partners!
Diversify

47. But how to
manage
more
partners?

48. Attracting Visitors
Communication
Downscale to LCs
Excitement
Print specific
graphic materials to
promote the entity

49. Attracting Visitors
Communication
Downscale to LCs
Excitement
Have Specific NST to
delivery the partnership

50. Attracting Visitors
Communication
Downscale to LCs
Excitement
Send videos to LCVPs of
Entity Partner, create skype
meetings with both top LCs to
connect LCVPs

51. Attracting Visitors
Communication
Downscale to LCs
Excitement
Use the value proposition of the
partnership all the time. Create a
name for the partnership
Brasilombia

52. Attracting Visitors
Communication
Downscale to LCs
Excitement
Print specific
graphic materials to
promote the entity
Have Specific NST to
delivery the partnership
Send videos to LCVPs of
Entity Partner, create skype
meetings with both top LCs to
connect LCVPs
Use the value proposition of the
partnership all the time. Create a
name for the partnership
Brasilombia

53. Invest on Tier 3 and 2 entities
Why to
Invest?
Because you guarantee results for your entity,
what means leadership experiences for the world
Because you can just delivery exchange between
two countries, we can just grow together

54. Identify potential
entities
• Your Region
• External Market
• Entity Focus
• Visa
CEEDers
• Raise
• Match
• Educate
Other Ideas
• Pay for TNs
• Pay for Tickets
• Reward & recognition

55. Your Region
• Try to choose
countries in your
own region:
normally visa and
tickets prices are
better, you can
understand better
the reality and you
can contribute to
the growth of your
region
External
Market
• Choose entities with
a good potential to
grow in their
external market for
the sector you want
to create supply,
look for entities
open to
international people
from your entity
Entity Focus
• Select entities that
can be committed
with your entity in
the program you
are interested; Look
for entities that will
be focused on the
program and supply
that fits for you
Visa
• Invest on entities
that are easy to get
visa and that are
open to your
country

57. Common Committed
▪ Make sure both entities are committed with the CEEDership
▪ Be prepare for the CEEDership (before it starts!)
➢ Home Entity: Set expectations about the host entity and make cultural preparation
with the CEEDer
➢ Host Entity: Make sure this person has the right support to work and live during the
CEEDership
▪ Set clear JD, KPIs and MoS and responsibilities between MCs and other people
involved
▪ Weekly contact with the CEEDer and the MCs responsible to track the CEEDership and
results
Expectations Setting
Clear Responsibilities Contact and Tracking

58. • JD: Send a CEEDer to sell and create opportunities for your EPs
• KPIs: Cold calls, Meetings attended
• MoS: Opportunities opened
• Recommendation: Have a CEEDer for more than 8 weeks, a Sales flow can be longer
To Create
Opportunities
• JD: Send a CEEDer to make matching process faster, promote opportunities to Eps
and talk with TN/EP Managers
• KPIs: EPs applying to TNs, EPs being interviews
• MoS: EPs MATCHs
To Match
• JD: Send a CEEDer to run trainings and educacional cycle with AIESEC members
• KPIs: People attending to the trainings
• MoS: It depends
• Recommendation: You add this JD with previous JDs. The CEEDer can work on
Match JD and also education JD at the same time
To Educate

59. Pay for
TN/EP Fee
Amount for
airplane
tickets
For every EP/TN
matched with your
entity, you can give the
EP an specific amount
of money
Recognize
LCs in the
entity
Create challenges for
your partner’s LCs,
recognize them
Pay the TN/EP Fee for
the partner entity