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AIM 2010 Marketing Data Insights - Resident Screening Results by Market Source

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AIM 2010 Marketing Data Insights “Resident Screening Results by Market Source ” Michael J. Lapsley
Overview Process – How Do We Get the Data? The Analysis All Market Sources Subcategory: ILS/New Media Subcategory: Print Subcategory: Referral Additional Thoughts
Additional Thoughts Customer Focused vs. National Average Market Source By: Cost Performance: Signed Leases, Cancellations, Bad Debt, Collections, LOR, Concessions Geography: SMA, State, Regional Renter Demographics: Age, Current Address

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AIM 2010 Marketing Data Insights - Resident Screening Results by Market Source

  • 1. AIM 2010 Marketing Data Insights “Resident Screening Results by Market Source ” Michael J. Lapsley
  • 2. Overview Process – How Do We Get the Data? The Analysis All Market Sources Subcategory: ILS/New Media Subcategory: Print Subcategory: Referral Additional Thoughts
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Additional Thoughts Customer Focused vs. National Average Market Source By: Cost Performance: Signed Leases, Cancellations, Bad Debt, Collections, LOR, Concessions Geography: SMA, State, Regional Renter Demographics: Age, Current Address