Using Twitter for Marketing and Outreach Workshop
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Using Twitter for Marketing and Outreach Workshop
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Using Twitter for Marketing and Outreach Workshop
- 2. “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” -Seth Godin
- 3. So I’ve got a Twitter account... now what
- 4. What this workshop will cover Measuring and sharing success 2 3 4 1 Why tweet? Social media dashboards! What and how to tweet
- 6. 1 2 3 4
- 7. Helpful Questions Who is my community? What social media tools do they use? What are our goals?
- 10. Respond to Positive and Negative Feedback
- 12. Marketing
- 15. Reflect: #utfmao
- 16. 1 2 3 4
- 19. Dashboards Manage multiple social networks Allow scheduling of updates Build awareness of conversations Track streams that are important to you
- 20. Hootsuite
- 22. Create columns
- 23. Multiple streams of info
- 26. POSting
- 27. Post from multiple accounts
- 28. Schedule poSts!
- 29. $ - Analytics & collaboration
- 30. Share: #utfmao
- 32. 1 2 3 4
- 33. how
- 34. ` Add value
- 35. Be social
- 36. “Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you." — Guy Kawasaki
- 39. Tweet regularly
- 40. Be timely
- 41. tweriod
- 43. Share: #utfmao
- 44. what
- 45. News & Events
- 49. ASK questions
- 51. Answer questions
- 55. Promote your Library and build awareness
- 57. images
- 61. Share: #utfmao
- 62. 1 2 3 4
- 63. Goals determine success • Regularly engage users • Increase awareness of library resources and services • Support users by paying attention to and fixing issues • Learn and improve twitter content over time Some samples
- 71. Tell stories
- 74. Marketing is no longer about the stuff you make, but the stories you tell. -Seth Godin
- 75. REflect: #utfmao
- 76. What this workshop covered Measuring and sharing success 2 3 4 1 Why tweet? Social media dashboards! What and how to tweet
- 77. How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? -Seth Godin
- 79. • Best time to post to social media • Search Twitter by location • Maximizing your tweets infographic • champlib/favorites • Champlain College ACRL Excellence in Academic Libraries Award Application References & Resources
- 80. CREDITS • Flickr/busy mind/sarah G • Flickr/*twitter*/anokarina • Flickr/thumbs up/anthony kelly • Flickr/Buy Now/edkohler • Flickr/Superbokehtheorie/eriwst • Flickr/DSCF0678/KellyK • Flickr/db9_dash/Matthew Hine • Flickr/Contando Dinheiro/Jeff Belmonte • Flickr/ After the divorce, all I was left with was this pot to 'p' in/Matthew Powell • Flickr/Calendar*/Dafne Cholet • Flickr/time/János Balázs • Flickr/ // /romana klee • Flickr/Winston retrieves the news/carterse • Flickr/CLOSED/Ben Husmann • Flickr/HA1-000602/Highways Agency • Flickr/Frequently Asked Questions (Self-Portrait #41)/Taber Andrew Bain • Flickr/The Colorful Library of an Interaction Designer (Juhan Sonin)/See-ming Lee • Flickr/Slapsticks/FaceMePLS • Flickr/Picture Frames at Photo LA/Ricardo Diaz • Flickr/Fortune cookie says: To succeed, you must share/opensource.com • Flickr/Abacus/Sami • Flickr/Ruler/Scott Akerman • Flickr/Bag Piper…/Thomas Leuthard