4w market place giugno 10 cosimo ferrara

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4w Marketplace s.r.l., Strictly confidential - All rights reserved - No reproduction or diffusion without written authorisation 07/11/10

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4w Marketplace s.r.l., Strictly confidential - All rights reserved - No reproduction or diffusion without written authorisation 07/11/10

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],07/11/10 4w Marketplace s.r.l., Strictly confidential - All rights reserved - No reproduction or diffusion without written authorisation Fonti: indagine Nielsen 2009 e indagine “Marketers & Consumers, Digital & Connected” condotta da IAB nel marzo 2010

[object Object],[object Object],[object Object],4w Marketplace s.r.l., Strictly confidential - All rights reserved - No reproduction or diffusion without written authorisation 07/11/10 *Fonte PPN Canali 4w Net™ AD Imp Mese Home Page 920.220.442 Informazione 378.444.244 Viaggi e Turismo 289.591.273 Sport 134.004.387 Spettacoli e Cultura 100.770.427 Economia 74.942.771 Salute 49.933.499 Moda & Società 48.242.556 Motori 42.747.364 Scuola e Formazione 31.363.977 Aree Generiche 27.664.102 Scienza & Tecnologia 18.618.994 Totale 2.284.934.098

[object Object],[object Object],07/11/10 4w Marketplace s.r.l., Strictly confidential - All rights reserved - No reproduction or diffusion without written authorisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Area 1 Area 2 Area 3 Area 4

[object Object],4w Marketplace s.r.l., Strictly confidential - All rights reserved - No reproduction or diffusion without written authorisation 07/11/10 ,[object Object],[object Object],[object Object]

[object Object],4w Marketplace s.r.l., Strictly confidential - All rights reserved - No reproduction or diffusion without written authorisation 07/11/10 CAMPAIGN MANAGEMENT 4W PUBLISHER ACCOUNT TEAM PUBLISHERS CREATIVITA’ KEYWORDS BUDGET BIDDING YIELD OPTIMIZER CHANNEL OPTIMIZER KEYWORD OPTIMIZER CREATIVE OPTIMIZER REPORTING GEO TARGETING AD PICKER AD DELIVERY ENGINE

[object Object],07/11/10 4w Marketplace s.r.l., Strictly confidential - All rights reserved - No reproduction or diffusion without written authorisation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Channel Planning e Contextual planning (tramite keyword) CREATIVITA’ KEYWORDS BUDGET BIDDING REPORTING PLANNING

[object Object],[object Object],07/11/10

Grazie 4w MarketPlace s.r.l. Via Orobia, 3 20139 MILANO Tel. +39 02 52505467 Fax. +39 02 52505616 Cell. .+39 348 14 15 804 mail to: [email_address] 4w Marketplace s.r.l., Strictly confidential - All rights reserved - No reproduction or diffusion without written authorisation

4w market place giugno 10 cosimo ferrara

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