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Classification of Tourists
Do you stay in your
bubble?
Environmental bubble - Surrounded by
similar living environment when travelling
What makes you feel
comfortable and safe when
travelling?
Find the points in your travel leaflets!
Brainstorm with your neighbour!
Write down your findings inside the bubbles.
Fly with a reputable
airline.
Time limit: 5 minutes
Environmental bubble?
• A coach with air-conditioning
• Include travel insurance
• A comfortable hotel/
accommodation
• Choose a reputable travel
agency
• Well planned itinerary
• Eat Chinese food
• Chinese-speaking tour guide
• Staff with professional training
• Speak or read the same
language
• Sufficient rest time
• Breakfast at hotel
• Buffet, choose your
own food
• Fastpass in theme park
• Special queue
Cohen’s Classification
Tourism combines
curiosity to seek out new experiences
with the need for
security of familiar reminders of home
seek out new experience
Curiosity
familiar reminder of home
Security
ExplorerDrifter Individual
mass tourist
Organized
mass tourist
Non-Institutionalized
Tourists
are loosely attached to the tourist
establishment
expose to host community
Institutionalized Tourists
are dealt with in a routine way by
the tourist establishment
e.g. travel agencies, hotel chain
Explorer Drifter
Individual
Mass
Tourist
Organized
Mass
Tourist
Cohen’s Classification
Where is the tourist?
p.2
Spend most of the
time inside/ always
inside
Still confined
by it/ Often
inside
Dare to leave/ rarely
inside
Go further away
from it/ far away
from
Organized Mass Tourist
• least adventurous
• spend most of their time in their comfortable
“environmental bubble” throughout their
trip
• the itinerary is decided in advance
• attractions are guided and well fixed
• tourists have no decision on their trip
Cohen’s Classification
p.3
Individual Mass Tourist
• similar to the organized mass tourist
• the tour is not entirely fixed
• have certain control over their time and
itinerary
• but all the major arrangements are still made
through travel agencies
Cohen’s Classification
Explorer
• arrange their trips alone
• go somewhere unusual
• look for comfortable accommodation and
reliable transportation
• retain some of the basic routines and comforts of
their native way of life
• try to mix with local people and speak their
language
• dare to leave their “environmental bubble”
Cohen’s Classification
Drifter
• go further away from the “environmental bubble”
• keep away from the accustomed ways of life in
home countries
• no fixed itinerary
• plan trips wholly on their own
• live with local people
• often take odd-jobs to keep themselves going
Cohen’s Classification
What type is it? p.2
What’s your travel
personality?
• Do the psychological test to know your
travel personality at besttripchoices.com
• Jot down your type and some keywords of
your characteristics
Plog’s Classification p.4
• Destination popularity VS traveller’s personality
Your travel personality
• Authentic = Psychocentric
• Mid-authentic = Near psychocentric
• Centric authentic = Mid-centric
• Centric venturer = Mid-centric
• Mid-venturer = Near allocentric
• Venturer = Allocentric
Plog’s Classification p.5
Allocentric Type
• seek new experiences and
adventure
• outgoing and self-confident
• enjoy meeting ppl from different
cultures
• explore an area
• make own travel arrangements
• choose activities and tourist
attractions
Plog’s Classification
Psychocentric Type
• conservative, inhibited and unadventurous
• return to familiar destinations
• want to relax
• expect the type of food and activity
• prefer heavily structured itinerary
• safety and security are important
Plog’s Classification
Mid-centric Type
• between allocentric and psychocentric
• not particularly adventurous
• receptive to new experience
Plog’s Classification p.4
Can you classify the
destinations into 5?
• South Africa
• Canada
• Kuala Lumpur
• Antarctica
• Macau
• India
• Singapore
• Russia
• Cambodia
• United Kingdom
• Bangkok
• Guangzhou
• Czech Republic
• Australia
• South America
• Congo
• Shenzhen
• France
• Vietnam
• USA
Major points to study
• Understand Cohen's classification
• Understand Plog's classification
• Give examples on each types of tourists
• Identify the concerns and needs of different
types of tourist

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Classification of Tourists

  • 2. Do you stay in your bubble? Environmental bubble - Surrounded by similar living environment when travelling
  • 3. What makes you feel comfortable and safe when travelling? Find the points in your travel leaflets! Brainstorm with your neighbour! Write down your findings inside the bubbles.
  • 4. Fly with a reputable airline. Time limit: 5 minutes
  • 5. Environmental bubble? • A coach with air-conditioning • Include travel insurance • A comfortable hotel/ accommodation • Choose a reputable travel agency • Well planned itinerary • Eat Chinese food • Chinese-speaking tour guide • Staff with professional training • Speak or read the same language • Sufficient rest time • Breakfast at hotel • Buffet, choose your own food • Fastpass in theme park • Special queue
  • 6. Cohen’s Classification Tourism combines curiosity to seek out new experiences with the need for security of familiar reminders of home seek out new experience Curiosity familiar reminder of home Security ExplorerDrifter Individual mass tourist Organized mass tourist
  • 7. Non-Institutionalized Tourists are loosely attached to the tourist establishment expose to host community Institutionalized Tourists are dealt with in a routine way by the tourist establishment e.g. travel agencies, hotel chain Explorer Drifter Individual Mass Tourist Organized Mass Tourist Cohen’s Classification
  • 8. Where is the tourist? p.2 Spend most of the time inside/ always inside Still confined by it/ Often inside Dare to leave/ rarely inside Go further away from it/ far away from
  • 9. Organized Mass Tourist • least adventurous • spend most of their time in their comfortable “environmental bubble” throughout their trip • the itinerary is decided in advance • attractions are guided and well fixed • tourists have no decision on their trip Cohen’s Classification p.3
  • 10. Individual Mass Tourist • similar to the organized mass tourist • the tour is not entirely fixed • have certain control over their time and itinerary • but all the major arrangements are still made through travel agencies Cohen’s Classification
  • 11. Explorer • arrange their trips alone • go somewhere unusual • look for comfortable accommodation and reliable transportation • retain some of the basic routines and comforts of their native way of life • try to mix with local people and speak their language • dare to leave their “environmental bubble” Cohen’s Classification
  • 12. Drifter • go further away from the “environmental bubble” • keep away from the accustomed ways of life in home countries • no fixed itinerary • plan trips wholly on their own • live with local people • often take odd-jobs to keep themselves going Cohen’s Classification
  • 13. What type is it? p.2
  • 14.
  • 15. What’s your travel personality? • Do the psychological test to know your travel personality at besttripchoices.com • Jot down your type and some keywords of your characteristics
  • 16. Plog’s Classification p.4 • Destination popularity VS traveller’s personality Your travel personality • Authentic = Psychocentric • Mid-authentic = Near psychocentric • Centric authentic = Mid-centric • Centric venturer = Mid-centric • Mid-venturer = Near allocentric • Venturer = Allocentric
  • 17. Plog’s Classification p.5 Allocentric Type • seek new experiences and adventure • outgoing and self-confident • enjoy meeting ppl from different cultures • explore an area • make own travel arrangements • choose activities and tourist attractions
  • 18. Plog’s Classification Psychocentric Type • conservative, inhibited and unadventurous • return to familiar destinations • want to relax • expect the type of food and activity • prefer heavily structured itinerary • safety and security are important
  • 19. Plog’s Classification Mid-centric Type • between allocentric and psychocentric • not particularly adventurous • receptive to new experience
  • 21. Can you classify the destinations into 5? • South Africa • Canada • Kuala Lumpur • Antarctica • Macau • India • Singapore • Russia • Cambodia • United Kingdom • Bangkok • Guangzhou • Czech Republic • Australia • South America • Congo • Shenzhen • France • Vietnam • USA
  • 22.
  • 23. Major points to study • Understand Cohen's classification • Understand Plog's classification • Give examples on each types of tourists • Identify the concerns and needs of different types of tourist

Editor's Notes

  1. Teacher: What are the characteristic of this type tourist? Teacher: Do you have those traveling experience? Teacher: Do you like it? Why?
  2. Teacher: How many “familiar” you saw in the Psychocentrics type?