Cloud
Communication

What is Cloud
Communication?
• Corporate communication
using the same concepts of
cloud computing
• Using the NET to develop PR,
Corporate Communication,
Social Network, Marketing
Research, Customer
Relationship at the same time
with limited costs

Content is the key
• Cloud communication
ensures that every
information, news or
research produced by your
company will be offered to
the market trhough
different channels like PR,
corporate blog, video
channels, podcasts, face
to face encounters or web
seminars at the same
time, in different formats

Public Relations
• Ban advertisement language
• Produce news based on
consistent information like
journalists do
• If you are announcing a
product, give some market
information about trends,
opportunities, risks
• Please: don't even try to
start de press release with
the name of the company

The same content in
various formats
• Cloud communication demands a
content in different formats
• Text, video, audio
• The press release is the starting
point for
– Notes for the corporate blog
– Videos for Youtube or
5min.com and others
– Audios for radios and
podcast
– Coments
– FAQs

Why videos?
• Videos are the new language
of the NET
• Videos guide the press
– Journalists consider videos a
direct source of information
• Videos are largely promoted
for those who appeared in
the interview
• Videos last more than
newsletters, because tags
and categories remains
attracting viewers

Why Social Network?
• Disseminate content for
social network allows you to
reach different publics
• You can drive the different
publics to the blog, the site
or to a face to face
encounter
• Remenber:
– The NET fragmented the
audiences
– So, you have to produce
information in a lot of ways

Webinars
• Every company deals with
relevant content
• Finance, technology, innovation,
innovative human resources
policies
• These content can be transformed
into web seminars, that help your
company to help people to learn
well
• Web seminars has a social bias
because they help to educate
people
• Remember:
– Success web seminars meet at
least 10 lectures to satisfy various
interests and are NOT a
transmission of live event

Cloud Communication
• Cloud communication requires a partner
that does not shred the communication
• Most PR agencies have different areas for
PR, Social Network, Videos, Audios,
charging you in a separate way
• You need a partner that produces content
for different medias from a central
detailled content
• How to solve this problem?

Central content
• Imagine all content produced by
your company:
– Sales convention
– Annual meeting planning
– Motivational meeting sponsored
by HR
– Mergers and acquisitions
– New partners
– New products and services

From a central content,
information spreads for
different media
You don't have to hire
multiple vendors to
produce text, video,
audio, blogs or themes
for a Web Seminar
That's Cloud
Communication!
See how>>>

3. Distribute
information for
2.Decompose the
tools like Twitter, text for the press
Facebook and into notes for the Start
others pointing to corporate blog Here
the blog or web site
1. Produce information
for the press in the
form of news: trends,
4. Record videos and audios in a innovation, market
journalistic format, interviewing
people, and distributing them
changes, risks and
for tools like Youtube, 5min.com threats
and others, remembering to
communicate the links to people
who appear in the videos 7. Make quantitative
and qualitative
5. Create a Web Seminars to measurement of the
results and consider
disseminate information about 6. Create a version of the that in the creation of
your market, your strategy, content in a presentation
new content for the
your innovation, but do it with format and post it in
press and others
partners like an association, Slideshare or Linkedin,
communication tools
institute or government oriented to publics like
consultants, professors or
executives

That's Cloud Communication
• Cloud communication is a never-ending story
• It requires a partner that understands communication like a
PROCESS that never ends
• The new information and communication technologies will
compromise isolated activities like PR, advertising,
corporate publications, institutional videos because they
are expensive and not very effective
• In fact, who see institutional videos in a CD by now?

Cloud Communication
Advantages
• Companies eliminate the
costs of processing the same
information through several
partners (PR, video, audio,
presentations)
• Blogs and web seminars that
disseminate quality content
can attract sponsorship or
generate revenue, reducing
communication costs

Cloud Communication
Risks
• You need to trust
your communication
partner, because it
will become an
integral part of your
business

Thank you!
• Armando Levy
• Professor of culture and
organizational
communication at
Methodist University of
São Paulo
• Professor of
Communication for
Sustainability at São Paulo
University (Brazil)
• armando@epress.com.br

(55 11) 2619 1720