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Sponsorship & Exhibitor ProspectusWednesday, October 17, 2012Venue Six10610 South Michigan AvenueChicago, Illinois 60605Submission deadline Wednesday, October 3, 2012 Contact: ichael Long, Executive Director | 312-280-0449 | email@example.com | www.chicagoama.org M Chicago Chapter of the American Marketing Association | 645 N Michigan Ave, Suite 800, Chicago, IL 60611
BrandSmart is the Midwest’s leading forum on branding thought leadership. This full-day conference is attended by mid- and senior-level marketers looking to elevate their brands through best practices and application-packed insights delivered by the Chicago AMA, the largest chapter of the American Marketing Association. 2 012 Theme – Owning the Tectonic Shifts in Marketing Marketers constantly need to deal with rapidly changing disruptive forces while balancing existing resources. How well marketers adapt to these forces—determines how successful their brand will be. T he Chicago AMA will serve up the biggest, baddest, and most disruptive forces of change at BrandSmart 2012 and enable marketers how to OWN them. But, instead of just talking about them, we’re going to educate attendees how to use them; Attendees will receive a custom playbook that translates the themes presented into actionable strategies for their own brand. Based on how attendees characterize their organization, the playbook will provide them with segmented, unique insights to implement several innovations, which could feature your product or services solutions. The playbook will be a printed document with an accompanying dynamically updated digital version. Sponsor Experience C hicago AMA’s BrandSmart sponsorship program puts your company, products and services in direct, personal contact with corporate branding and marketing practitioners. In addition to 10 hours of direct access to 300 high level marketers, you are assured maximum exposure through highly-targeted e-mail, direct mail, advertising, social media and website linkage that will reach over 10,000 Chicago marketers. PRE-EVENT Reach 10,000 Chicago marketers though our 2-month long event campaign: n integrated media channels n website promotion n direct mailing campaigns n partner communications n social media platforms n print brochure AT THE EVENT E ngage with 300 high-level marketers in-person and face-to-face: n Sponsor tables placed in break reception area (3+hours) n Interactive opportunities to engage the audience from the podium POST EVENT C onnect with 10,000 marketers again, and re-connect with attendees: n eature your message in our recap that goes out through all our media channels F including email and social media n ntegrate your brand and pov in the “Playbook” which will give attendees secrets to I implementing new tools no matter their size or budget. n onnect with attendees after getting a detailed attendee list including full contact C information and permission for one-email blast to the list. RESERVATIONS Be a Part of BrandSmart: S ponsorship slots are limited and are sold on a first come, first served basis. Contact Michael Long, Chicago AMA Executive Director at firstname.lastname@example.org or by phone at 312-280-0449 to reserve your spot today! Contact: Michael Long, Executive Director | 312-280-0449 email@example.com | www.chicagoama.org Chicago Chapter of the American Marketing Association 645 N Michigan Ave, Suite 800, Chicago, IL 60611
BrandSmart 2012 Sponsorship PackagesSilver Sponsor Level $2,000 Benefits Pre-event promotion 1 Full-conference registration Logo featured on pre-event, at-event, and post-event communications Logo featured on website with hyperlink Material insert in conference attendee packet and/or promotional itemsGold Sponsor Level $3,000 Exclusive Activity BenefitsCategory Description Silver +Lanyard Logo on Lanyards Exclusive Benefit as DescribedBadge Holders Logo on Badge Holders 1 Full-conference registration (total of 2)Morning Coffee Break Sponsor Break signage and mention by conference chair prior to break One-time use of conference attendee listAfternoon Soda Break Sponsor Break signage and mention by conference chair prior to break Table-top exhibit space Discount on additional registrationsPlatinum Sponsor Level $4,000 Exclusive Activity BenefitsCategory Description Gold +Reception/Bar sponsor Mention by conference chair prior to break, signage Exclusive Activity as described at bar, and concierge at bar if desiredLunch Sponsor Mention by conference chair prior to break, signage 1 Full conference registration (total of 3) at buffet, and concierge at lunch if desiredKeynote sponsor Introduce keynote (as approved by conference chair) 30 - second company video or slide during “dead” times in theatreWeave the People Sponsor Logo featured prominently in pre-conference networking marketing integration softwareRegistration Desk/Concierge Welcome signage at registration $ serve as concierge to greet attendeesPlaybook Sponsor Full-page Back Cover of PlaybookDiamond Sponsor Level $5000 Exclusive Activity BenefitsCategory Description Platinum +Host VIP Table at Lunch Invite up to 9 guests to a VIP table at lunch Exclusive package as described Any two exclusives from aboveExtras:1/2 page ad in Playbook $250Full page ad in Playbook $500 Contact: Michael Long, Executive Director | 312-280-0449 firstname.lastname@example.org | www.chicagoama.org Chicago Chapter of the American Marketing Association 645 N Michigan Ave, Suite 800, Chicago, IL 60611