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Relevance to Research - Leigh McAlister

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This presentation was given by Leigh McAlister, University of Texas at Austin, at a pre-conference of the 2015 American Marketing Association Winter Marketing Educators Conference in San Antonio, TX.

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Relevance to Research - Leigh McAlister

  1. 1. 1978 StrategyQuant CB We all wanted to answer questions important to managers
  2. 2. 1978 StrategyQuant CB
  3. 3. 1978 StrategyQuant CB
  4. 4. 1978 StrategyQuant CB
  5. 5. 1978 StrategyQuant CB
  6. 6. AND THEN… StrategyQuant CB Analytical
  7. 7. AND THEN… StrategyQuant CB Bayesian Analysis Analytical
  8. 8. BY 2005… StrategyQuant CB Bayesian Analysis Methods Managerial Questions Best Data to Answer Them
  9. 9. MOST RECENTLY: INVASION OF ECONOMISTS AND PSYCHOLOGISTS… They’ve come for money.
  10. 10. INVASION OF ECONOMISTS AND PSYCHOLOGISTS… Quant CB Bayesian Analysis Strategy Methods Analytical Managerial Questions Best Data to Answer Them
  11. 11. MANAGERIAL RELEVANCE? Strategy Quant CB
  12. 12. MANAGERIAL RELEVANCE? Strategy Quant CB I don’t want to be a handmaiden to industry
  13. 13. MANAGERIAL RELEVANCE? Strategy Quant CB My field experiment with price cuts eliminates endogeneity
  14. 14. MANAGERIAL RELEVANCE? Strategy Quant CB
  15. 15. MANAGERIAL RELEVANCE? Strategy Quant CB Analytical Hey! I’m Strategy!
  16. 16. MARKETING SCIENCE DOCTORAL CONSORTIUM •THREE TRACKS •ANALYTICAL MODELLING •STRUCTURAL MODELS •EMPIRICAL MODELS – I.E. FIELD EXPERIMENTS
  17. 17. Knowledge from Other Fields Hiring PhD Training Faculty Submitted Papers Review Process Execution quality Idea quality Published Papers Promotion and Tenure Process
  18. 18. Knowledge from Other Fields Hiring PhD Training Faculty Submitted Papers Review Process Execution quality Idea quality Published Papers Promotion and Tenure Process
  19. 19. QUESTIONS •WHO ARE WE? •WHO CONTROLS OUR RESEARCH PROGRAMS? •SHOULD WE MORE CONSCIOUSLY TAKE CONTROL?

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