Directing in Management - Principles and Techniques

1. Directing in Management –
Principles and Techniques
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2. Objectives
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• Haveknowledge about Direction andits
principles.
• Learnabout issuingorders &characteristicsof
good order.
• Knowabout the importance andfunctions
characteristicsofgood order.
• Understand techniques of direction.

3. Introduction
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• Direction ismanagementfunction performed
bythe top levelofficersof management.
• Direction ismanagement function performed
bythe top levelofficersof management.
• Everymanagergivesdirection to his
subordinates.

4. Definition
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• Haimann: Thedirection isthe process&
techniques involvedin issuing instructions.
• KoontzandO’Donnel: Thedirection isthe
Interpersonal aspectof managing
• J.LMassie:Thedirection ismanageris
influencedthe actions to his subordinates

5. Principles of Direction
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• Harmony of objectives
• Maximumindividual contribution
• Unit ofdirection or command
• Efficiency
• Direct supervision

6. Principles of Direction
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• Feedback information
• Effective Communication
• Appropriateness ofdirection technique
• Efficient control
• Comprehension
• Follow through

7. Issuing orders
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• Anorder isusedbymanagementasatool for
direction.
• Anorder canbe issuedonlybya supervisor.
• Thesupervisorhasright to enforce hisorders
over his subordinates.

8. Characteristics of a
good order
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• Reasonable&enforceable
• Aclearly definedorder shouldbe easily
understandable
• Complete in all respect.
• Exhort willingness&acceptance by
subordinate.
• Awritten order ispreferred to anoral order.
• Theorder shouldspecify time
• An order shouldbeintellectual

9. Techniques of
Direction
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• Consultative
• Free rein
• Autocratic

10. Importance of
Direction
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• Thedirection initiates action.
• Co-ordinates group effort
• Ensuresmaximumindividual contribution
• Reducesreluctance to put up with changesin
organization
• Providesstability and balance.
• Helpsto achieve objectives

11. Characteristics of
Direction
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• One ofmanagerial function
• Managementinitiates actionthrough direction.
• Direction iscontinuousthroughout lifecycleof
organization .
• Thesubordinates directed by superiors.
• Subordinates do the thingsasper original plan.
• Direction creates linkbetween preparatory &
control functions.

12. Summary
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• Direction ismanagementfunction performed
bythe top levelofficersof management.
• Direction istelling people what to do and
seeingthat they do it.
• Theprinciplesofdirections isUnit of
direction, Feedbackinformation &harmonyof
objectives