Sylvia Allen keynote presentation at The Business of Fun 2011

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Sylvia Allen presents on creating and delivering more value from sponsorship partnerships at The Business of Fun 2011

Empresariales Noticias y política

Creating and Delivering More Value from Sponsorship Partnerships to Build Revenue for Your Bottom Line www.asaecenter.org/mmcc

Over 2,000 years ago … ,[object Object],[object Object],[object Object]

How are you selling your sponsorships? ,[object Object],[object Object],[object Object],[object Object],[object Object]

You have to … . know your product .know your buyers . understand their needs . customize to meet those needs THEN DELIVER … TO BE SUCCESSFUL …

Sponsorship spending for 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promotion marketing for 2011 ,[object Object]

Sales steps to take during difficult economic times ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Know the recession survival statistics ,[object Object],[object Object],[object Object]

Know the trends in marketing… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Know what sponsors want … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

And more … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sell benefits, not features! ,[object Object],[object Object],[object Object]

And, don’t dwell on branding! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who should you approach? ,[object Object],[object Object],[object Object]

Do your homework before you make contact! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Some basic words of advice! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lucky bits of advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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