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apidays Australia 2022 - Beyond Credentials: Go From Expert To Authority, Petra Zink, The360Talent.Co

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apidays Australia 2022 - Beyond Credentials: Go From Expert To Authority, Petra Zink, The360Talent.Co

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apidays Australia 2022 - Enabling Business Networks
September 14 & 15, 2022

Beyond Credentials: Go From Expert To Authority
Petra Zink, Brand & Digital Strategist, Author, Consultant, Coach at impaCCCt & The360Talent.Co
------------

Check out our conferences at https://www.apidays.global/

Do you want to sponsor or talk at one of our conferences?
https://apidays.typeform.com/to/ILJeAaV8

Learn more on APIscene, the global media made by the community for the community:
https://www.apiscene.io

Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/

Deep dive into the API industry with our reports:
https://www.apidays.global/industry-reports/

Subscribe to our global newsletter:
https://apidays.typeform.com/to/i1MPEW

apidays Australia 2022 - Enabling Business Networks
September 14 & 15, 2022

Beyond Credentials: Go From Expert To Authority
Petra Zink, Brand & Digital Strategist, Author, Consultant, Coach at impaCCCt & The360Talent.Co
------------

Check out our conferences at https://www.apidays.global/

Do you want to sponsor or talk at one of our conferences?
https://apidays.typeform.com/to/ILJeAaV8

Learn more on APIscene, the global media made by the community for the community:
https://www.apiscene.io

Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/

Deep dive into the API industry with our reports:
https://www.apidays.global/industry-reports/

Subscribe to our global newsletter:
https://apidays.typeform.com/to/i1MPEW

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apidays Australia 2022 - Beyond Credentials: Go From Expert To Authority, Petra Zink, The360Talent.Co

  1. 1. Beyond Credentials www.impaccct.com Petra Zink with GO FROM EXPERT TO AUTHORITY
  2. 2. 2022 SERIES OF EVENTS New York JULY (HYBRID) Australia SEPTEMBER (HYBRID) Singapore APRIL (VIRTUAL) Helsinki & North MARCH (VIRTUAL) Paris DECEMBER (HYBRID) London OCTOBER (HYBRID) Hong Kong AUGUST (VIRTUAL) JUNE (VIRTUAL) India MAY (VIRTUAL) APRIL (VIRTUAL) Dubai & Middle East JUNE (VIRTUAL) Check out our API Conferences www.a pida ys .globa l Want to talk at one of our conferences? apidays.typeform.com/to/ILJeAaV8
  3. 3. www.impaccct.com authority authority /ɔːˈθɒrɪti/ /ɔːˈθɒrɪti/ noun noun cambridge dictionary When you think of the word ... ... what comes to mind?
  4. 4. www.impaccct.com
  5. 5. www.impaccct.com
  6. 6. www.impaccct.com But ....
  7. 7. www.impaccct.com LEANER, HAVE FLATTER ORGANISATIONAL STRUCTURES AND ARE MORE COLLABORATIVE Today's & tomorrow's workplaces are ...
  8. 8. Technology, AI, IoT New Behaviours Mobilisation Pace of Change Global Teams New Talent Landscape THE NEW NEXT NORMAL Transparency Higher Complexity Constant Up- & Re-Skilling Higher Expectations New Organisational Structures www.impaccct.com
  9. 9. Source: CXC Global Trends www.impaccct.com
  10. 10. www.impaccct.com Command & Control Vertical network of teams Horizonal & losly connected networks
  11. 11. NEW WAYS OF WORKING REQUIRES ... NEW LEADERS AND NEW WAYS OF BUILDING AUTHORITY www.impaccct.com
  12. 12. MEANWHILE, YOUR DECISION MAKERS: www.impaccct.com THROWING TECHNICAL JARGON AT PEOPLE TO GET BUY IN ...
  13. 13. The Future of Leadership is the ability to influence and create informal and formal networks and influence beyond titles. www.impaccct.com
  14. 14. TRADITIONAL LEADERSHIP/ AUTHORITY VS FUTURE LEADERSHIP TECHNICAL EXPERT TRUSTED AUTHORITY Traditional Leadership Future Leadership Make THEMSELVES dispensable KNOWNS all the ANSWERS Has a WIN mentality Is RE-ACTIVE and thinks SHORT-TERM Make EVERYONE dispensable ASKS more QUESTIONS Has a WIN-WIN mentality Is PRO-ACTIVE and thinks LONG-TERM www.impaccct.com
  15. 15. www.impaccct.com
  16. 16. EXPERT = SOLVES A PROBLEM AUTHORITY = EXPLAINS HOW THEY SOLVE A PROBLEM www.impaccct.com
  17. 17. EXPERT = Knowledge AUTHORITY = Sense Maker/ Translator www.impaccct.com
  18. 18. WHO CAN YOU RELATE TO MORE? www.impaccct.com
  19. 19. EXPERT = Knowledge AUTHORITY = Sense Maker/ Translator www.impaccct.com
  20. 20. HOW TO INCREASE AUTHORITY TO INFLUENCE? (with and without the title) www.impaccct.com
  21. 21. CREDIBILITY IS THE CURRENCY OF KNOWLEDGE TRUST IS THE CURRENCY OF INFLUENCE www.impaccct.com By building trust.
  22. 22. TRUST IS CONTEXTUAL www.impaccct.com
  23. 23. BUILDING TRUST REQUIRES ... CREDIBILITY CAPABILITY + Promise = Performance www.impaccct.com Connection + Consistency WHAT HOW VISIBILITY Online + Offline WHERE +
  24. 24. = LEADERSHIP + + www.impaccct.com
  25. 25. TRUSTED ORGANISATION Set yourself apart and gain the (unfair) competitive advantages of moving from vendor to trusted & preferred choice. TRUSTED LEADERS Become the employer of choice by building a high trust and distinct employer brand through a shared set of values, behaviours and stories. CULTURE OF TRUST Increasing influence and impact through transparent, consistent and aligned behaviours by leaders TRUSTED AUTHORITIES Building trust, accountability, self-awareness and resilience in the individual talent. THE APPROACH
  26. 26. CLAIM & NAME YOUR COMPETITIVE ADVANTAGE (CAPABILITY: Promise = Performance) START WHERE YOU ARE & WITH WHAT YOU'VE GOT www.impaccct.com
  27. 27. www.impaccct.com Everybody is a genius, but if you judge a fish by the ability to climb a tree, it will live its whole life believing that is stupid. – Albert Einstein.
  28. 28. CREDENTIALS + CHARACTERISTICS + CHANGES CREDENTIALS + CHARACTERISTICS + CHANGES Your sustainable (= authentic) capability is the sum of Qualifications, Degrees, Certifications, Results Personality, Values, Interests, Strengths Results, Outcomes, Value Creation Transferable Skill(s) learned How you do what you do What's in it for others? VALUE PROPOSITION VALUE PROPOSITION www.impaccct.com
  29. 29. BECOMING THE TRANSLATOR CONNECT THE DOTS AND INCREASE YOUR CREDIBILITY BY www.impaccct.com
  30. 30. THE PROCESS EXPERT TRANSLATOR TECHNICAL AUTHORITY TRUSTED BY BECOMING THE TRANSLATOR HOW TO GO FROM TECHNICAL EXPERT TO TRUSTED AUTHORITY? TRANSACTION TRANSFORMATION CLEAR, COMPELLING & SIMPLIFIED COMMUNICATION www.impaccct.com
  31. 31. WHEN YOU HAVE A GROUND- BREAKING PITCH ... ... AND THIS IS THE RESPONSE YOU GET www.impaccct.com
  32. 32. ME VS FIND COMMONALITIES THEM CUT THROUGH COMMUNICATION MEANS SPEAKING THEIR LANGUAGE www.impaccct.com
  33. 33. ME VS FIND COMMONALITIES THEM CUT THROUGH COMMUNICATION MEANS SPEAKING THEIR LANGUAGE www.impaccct.com IQ EQ
  34. 34. TELL A STORY HELPS YOU FIND COMMON GROUND MAKES YOUR MESSAGE CONNECT WITH OTHERS MAKES MESSAGE SIMPLY TO UNDERSTAND MAKES MESSAGE RELEVANT MAKES MESSAGE MEMORABLE DO YOUR RESEARCH CUT TECHNICAL JARGON SPEAK IN 3'S & ITERATIONS: THE 3 POINTS TO MAKE, TO TAKE AWAY, THE 3 C'S... CONNECT YOUR MESSAGE WITH THEIR INTEREST (AKA: USING THEIR LANGUAGE) CUT THROUGH with your COMMUNICATION www.impaccct.com
  35. 35. FROM KNOWLEDGE ECONOMY TO RELATIONSHIP ECONOMY PREPARE FOR THE NEXT EVOLUTION: www.impaccct.com
  36. 36. HIGH COMPETENCE AUTHORITY where most get stuck where you want to be HIGH VISIBILITY EXPERT BEST KEPT SECRET PRETENDERS www.impaccct.com
  37. 37. LISTOFPEOPLEYOUINFLUENCE WHENYOU'RETHE BEST KEPT SECRET www.impaccct.com
  38. 38. NETWORKING = WORKING www.impaccct.com
  39. 39. YOU FAMILY & FRIENDS EDUCATION INTEREST GROUPS INDUSTRY ASSOCIATIONS SOCIAL NETWORKS HOBBIES CURRENT COMPANY www.impaccct.com BE(COM)ING THE CONNECTOR BUILD YOUR NETWORK BY
  40. 40. TRUST IS EARNED. TITLE IS GIVEN. www.impaccct.com
  41. 41. TRANSLATOR LOCAL LEADER INFLUENTIAL CREDIBILITY + THE PROCESS EXPERT TECHNICAL EXPERT TO TRUSTED AUTHOIRTY INCREASE YOUR INFLUENCE BY SHIFTING FROM + CAPABILITY VISIBILITY TRANSLATOR OF CREDENTIALS COMMON LANGUAGE COLLABORATOR + VALUE CREATOR MESSAGE MULTIPLIER MARKETING MOVEMENT + + = www.impaccct.com
  42. 42. LET'S CONNECT www.impaccct.com

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