apidays London 2023 - Revolutionising fitness and well-being, David Turner, Virgin Active

apidays
apidaysapidays
Revolutionising Fitness
& Well-Being:
Unleashing the Power of
the API
David Turner, Group CTO
apidays London 2023 - Revolutionising fitness and well-being, David Turner, Virgin Active
Business Challenges
• Hit by COVID lockdowns and restrictions
• Majority of new members sign on in January
• ‘New Year, New Me’ motivation isn’t always enough
• 50% quit after only 6 months
Personal Challenges
Healthy
Unwell
A lot of middle ground
Thrivin
g
1 2 3 4
Technical Challenges
Fitness,
health
& well-being
is fragmented
Lack
of
Integration
Siloed
data
Limited
automation
The Spaghetti Architecture
Conundrum
Opportunities
• Enhance on-demand experience
• Shift from ‘gym’ business to wellness proposition
• Reward and incentivise along the journey
• Connect to communities of like-minded people
• Leverage rich data sets to personalise the experience
94% of members who set goals
remain active 9 months later
Wellness Proposition
Personalised Workouts
• Personalised Workouts
• Real-time Tracking
• Personal Trainer
• Body Composition Analysis
• BP, VO2, Cholesterol
Physical Fitness and Movemen
Nutritional Guidance
• Meal Plans
• Nutrition Tracking
Mental Well-Being
• Mindfulness Classes
• Stress Assessment
Social Engagement
• In-club community
• Connect to online communities
• Challenges
• Charity events
Relaxation
• Spa and recovery
Rewards and Incentives
• Loyalty Program
• Exclusive Offers
API (Application Programming
Interface)
The API Economy in Fitness and
Well-being
Wearable
Device APIs
Examples…
• Fitbit
• Apple
HealthKit
• Garmin Connect
• Garmin Health
• Samsung Health
• Google Fit
• Polar
AccessLink
• Oura Ring
Cloud
• Withings
• MyZone
Nutrition
and Diet
Examples…
• Kauai
• Edamam
• Nutritionix
• Spoonacular
• USDA FoodData
• FoodCare
• Food Hygiene
Exercise and
Training
Mental
Well-being
Examples…
• Strava
• MyWellness
• Fitbit
• MyFitnessPal
• Virgin Active
• Peloton
Heatlhcare
APIs
Examples…
• NHS
• Redox
• Human
• Apple
Healthkit
• Google
Healthcare
• Boditrax
• MyBody
Examples…
• Headspace
• Calm
• Moodpath
• Woebot
• BetterHelp
The move to AI API
Nutrition
and Diet
• Personalised workouts
• Personalised nutrition plan
• Predicative analytics
• Inventory management
• Virtual Personal Trainer
1 2 3 4
Future Trends
Smart
Fitness and
Health
Trackers
AI
Powered
Personal
Trainers
Smart
Gym
Equipment
Metaverse
virtual clubs
Virgin
Active
API
Reference
Architecture
API Management Layer
Mediation Layer
Membership
Management
System
Personal Trainer
Management
System
On-demand
Content
Library
Personalisation
Engine
Loyalty
Engine
Centralised
Monitoring
&
Analytics
Global
Data
Platform
Event-streaming
platform
At least six years of higher-
quality life for everyone is
within reach
McKinsey Health Report
QUESTIONS
1 de 16

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apidays London 2023 - Revolutionising fitness and well-being, David Turner, Virgin Active

  • 1. Revolutionising Fitness & Well-Being: Unleashing the Power of the API David Turner, Group CTO
  • 3. Business Challenges • Hit by COVID lockdowns and restrictions • Majority of new members sign on in January • ‘New Year, New Me’ motivation isn’t always enough • 50% quit after only 6 months
  • 4. Personal Challenges Healthy Unwell A lot of middle ground Thrivin g
  • 5. 1 2 3 4 Technical Challenges Fitness, health & well-being is fragmented Lack of Integration Siloed data Limited automation
  • 7. Opportunities • Enhance on-demand experience • Shift from ‘gym’ business to wellness proposition • Reward and incentivise along the journey • Connect to communities of like-minded people • Leverage rich data sets to personalise the experience
  • 8. 94% of members who set goals remain active 9 months later
  • 9. Wellness Proposition Personalised Workouts • Personalised Workouts • Real-time Tracking • Personal Trainer • Body Composition Analysis • BP, VO2, Cholesterol Physical Fitness and Movemen Nutritional Guidance • Meal Plans • Nutrition Tracking Mental Well-Being • Mindfulness Classes • Stress Assessment Social Engagement • In-club community • Connect to online communities • Challenges • Charity events Relaxation • Spa and recovery Rewards and Incentives • Loyalty Program • Exclusive Offers
  • 11. The API Economy in Fitness and Well-being Wearable Device APIs Examples… • Fitbit • Apple HealthKit • Garmin Connect • Garmin Health • Samsung Health • Google Fit • Polar AccessLink • Oura Ring Cloud • Withings • MyZone Nutrition and Diet Examples… • Kauai • Edamam • Nutritionix • Spoonacular • USDA FoodData • FoodCare • Food Hygiene Exercise and Training Mental Well-being Examples… • Strava • MyWellness • Fitbit • MyFitnessPal • Virgin Active • Peloton Heatlhcare APIs Examples… • NHS • Redox • Human • Apple Healthkit • Google Healthcare • Boditrax • MyBody Examples… • Headspace • Calm • Moodpath • Woebot • BetterHelp
  • 12. The move to AI API Nutrition and Diet • Personalised workouts • Personalised nutrition plan • Predicative analytics • Inventory management • Virtual Personal Trainer
  • 13. 1 2 3 4 Future Trends Smart Fitness and Health Trackers AI Powered Personal Trainers Smart Gym Equipment Metaverse virtual clubs
  • 14. Virgin Active API Reference Architecture API Management Layer Mediation Layer Membership Management System Personal Trainer Management System On-demand Content Library Personalisation Engine Loyalty Engine Centralised Monitoring & Analytics Global Data Platform Event-streaming platform
  • 15. At least six years of higher- quality life for everyone is within reach McKinsey Health Report