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S. Adeel Ali | adeel@apimatic.io
@APIMatic | @AdeelAli25
SaaS
API
First
Mobi
le
First
Web
First
@APIMatic | @AdeelAli25
Software
Product
@APIMatic | @AdeelAli25
Software
Product
@APIMatic | @AdeelAli25
Software
Product
@APIMatic | @AdeelAli25
API
Software
Product
@APIMatic | @AdeelAli25
API
Software
Product
@APIMatic | @AdeelAli25
API
Software
Product
Developers
@APIMatic | @AdeelAli25
API
SaaS
Product
Developers
@APIMatic | @AdeelAli25
@APIMatic | @AdeelAli25
Don’t Make
Me Code
https://medium.com/the-opsee-blog/let-s-talk-about-developer-experience-dx-design- @APIMatic | @AdeelAli25
Product/API Adoption
@APIMatic | @AdeelAli25
∝
∝
Achieving the User Goal in the Least Possible
• Number of Steps
• Time
@APIMatic | @AdeelAli25
∝ Getting Started / Ref
Docs
Sample App Code
Authentication Code
API Interaction Code
API DX = Least Steps & Time to
the First Hello World
Hello World
@APIMatic | @AdeelAli25
Checks and
Validations
Encode Inputs
Serialize body
Build HTTP
request
Make HTTP
Call
Deserialize body
Decode to output
Handle errors
Getting Started
Docs
Configuration
API Call
Arguments
Authentication
∝
Hello World
@APIMatic | @AdeelAli25
API DX = Least Steps & Time to
the First Hello World
API Call
Arguments
Encode
Inputs
Serialize
body
Build HTTP
request
Make HTTP
Call
Deserialize
body
Decode to
output
4 - Static
1 - Static
2 -
Interactive
3 -
Interactive
∝
Hello World
@APIMatic | @AdeelAli25
API DX = Least Steps & Time to
the First Hello World
API Call
Arguments
Encode Inputs
Serialize body
Build HTTP
request
Make HTTP
Call
Deserialize
body
Decode to
output
4 –
SDKs/Client
Libraries
1- Getting
Started
2 – Dynamic
Code Samples
3 – Assisted
Auth
∝
Hello World
@APIMatic | @AdeelAli25
API DX = Least Steps & Time to
the First Hello World
API Call
Arguments
Encode Inputs
Serialize body
Build HTTP
request
Make HTTP
Call
Deserialize
body
Decode to
output
4 –
SDKs/Client
Libraries
1- Getting
Started
2 – Dynamic
Code Samples
3 – Assisted
Auth
Hello World
@APIMatic | @AdeelAli25
API Call
Arguments
Encode Inputs
Serialize body
Build HTTP
request
Make HTTP
Call
Deserialize
body
Decode to
output
4 –
SDKs/Client
Libraries
1- Getting
Started
2 – Dynamic
Code Samples
3 – Assisted
Auth
Hello World
Not just a cost saver, but in fact a revenue
generator
— Andrew Cowell,
Head of Innovation, Earthport
@APIMatic | @AdeelAli25
• Your developers should be using your API like they use any other product
• For the best DX, Don’t make them code.
• Give them what they need to get started. Let them focus on what they ar
@APIMatic | @AdeelAli25
@APIMatic | @AdeelAli25
DX
@APIMatic | @AdeelAli25
Thank You
If you talk to a
man in a
language he
understands, that
goes to his head.
If you talk to him
in his language,
that goes to his
heart

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