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Innovation @ scale
APIs as Digital
Factories' New
Machines?
10 years ago?
*as of 31 May 2019.
Talent Company
Tech
company
Other
MicrosoftAmazonApple
Apple, Amazon and Microsoft are
t...
Tech companies took the advantage on traditional companies
After digital revolution comes the customer value era.
200s
Per...
“Brand”
is at the
core of their
business.
Through
storytelling,
community and
user-centricity
2.4M
followers on
Instagram
...
Digitally Native
A cosmetics tech company
Tech staff
40% of Glossier staff are tech profiles
Own tech solutions
Warby Park...
2 days ,
Vertical integration economic
advantage
A single line of products
Something as simple as flowers
Control over the...
Becoming a software company works...
Nike, from shoe ware to software
In 2006, to expand their shoe
ecosystem and become p...
No more product centric, think customer centric
Looking at the new economy with different “glasses”.
Traditional Economy
I...
Every company will need
their own “Software
Factory”,
to scale innovation
Into the rabbit hole
Disclaimer : a important number of initiatives are hybrids (depending on the companies and their needs).
Share of CAC 40
h...
Infra: IT, CAPEX
Executive Committee
BU
1
BU
2
BU
3
…. BU
n
1990s to 2000’s promised land.
The mainframe and the laptop
An...
2000s to 2017 promised land.
A web site, communities, ecommerce and smartphone gadgets
Any standard corporation
Revenue: 1...
The next optimal.
Innovation @scale and software Factories
BU
1
BU
2
BU
3
…. BU
n
BU n+1
xx xx
xx xx
Any standard corporat...
Software is shifting
away from being
a department
to becoming
a competitive
advantage,
making it a lever
to drive growth
i...
USE CASE
Sephora helps sales assistants make personalized
recommendations to clients based on purchase
history and prefere...
Speaking about building a customer-centric strategy,
Getting started ?
What are the big challenges?
Give software access to
legacy systems (IT)
where the business runs
Make innovation for all
c...
A tale of two companies…
Company A
Is a leading French
department store,
part of an RB-scale
group
Company B
Is a French c...
A company-centric viewpoint breeds in differentiation
Company A
Buying
Sorting
Advertising
...
Company B
Buying
Sorting
Ad...
1. CURATION
2. HOSPITALITY
3. EVENTS
Focusing on a differentiated core through customer taxonomy
1. IN-STORE GAMIFICATION
...
I buy products
in store or online
I watch videos
tutorials
I search for brands
and products
I plan on buying
stuff
I try n...
Then find YOUR magic
Brooklyn-based Prose, which launched in January
2018, is a direct-to-consumer shampoo brand that
allo...
Key challenges
● Architectures
● Microservices
Refactorings
● Legacy Upgrades
● Corporate Design
systems
● Methodologies
a...
Internal software vendor model
New software entity that will provide and contract its
platform of services to the legacy c...
In a nutshell
Don’t use technologies (and apis)
to create new digital business.
Build your software to upgrade
YOUR business competitive...
Innovation @ scale
Thank you
cyril.vart@fabernovel.com
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APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 1 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 2 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 3 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 4 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 5 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 6 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 7 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 8 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 9 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 10 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 11 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 12 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 13 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 14 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 15 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 16 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 17 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 18 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 19 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 20 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 21 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 22 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 23 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 24 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 25 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 26 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 27 APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel Slide 28
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Tech companies took the advantage on traditional companies
After digital revolution comes the customer value era.
200s
Performance
grading of royal
family members
(China)
1800s
Daily performance of
employees (Scotland
manufactures)
1200s
First follow-up of
margins (Venice
merchants)
1930s
ROI & apparition of the
first dashboards
(France)
1990s
The Balanced Scorecard
evaluates financial & non-
financial performance
(US)
1910s
Taylorism introduces
the calculation of time
per movement (US
workers)
2015s
Digital revolution brings
out new customer-centric
players questioning
traditional KPIs
2018-2019
Amazon, the “customer
company”, is valued $1 trn
Customer approach
expands to take into
account all stakeholders
1970s
EBITDA is
introduced to
highlight cash flow
capacities (US)
2000s
Introduction of
ARPU
(Telecoms)
Productivity era
Stakeholder era
Finance era Customer era

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Tech companies took the advantage on traditional companies After digital revolution comes the customer value era. 200s Performance grading of royal family members (China) 1800s Daily performance of employees (Scotland manufactures) 1200s First follow-up of margins (Venice merchants) 1930s ROI & apparition of the first dashboards (France) 1990s The Balanced Scorecard evaluates financial & non- financial performance (US) 1910s Taylorism introduces the calculation of time per movement (US workers) 2015s Digital revolution brings out new customer-centric players questioning traditional KPIs 2018-2019 Amazon, the “customer company”, is valued $1 trn Customer approach expands to take into account all stakeholders 1970s EBITDA is introduced to highlight cash flow capacities (US) 2000s Introduction of ARPU (Telecoms) Productivity era Stakeholder era Finance era Customer era

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