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Innovation @ scale
APIs as Digital
Factories' New
Machines?
10 years ago?
*as of 31 May 2019.
Talent Company
Tech
company
Other
MicrosoftAmazonApple
Apple, Amazon and Microsoft are
t...
Tech companies took the advantage on traditional companies
After digital revolution comes the customer value era.
200s
Per...
“Brand”
is at the
core of their
business.
Through
storytelling,
community and
user-centricity
2.4M
followers on
Instagram
...
Digitally Native
A cosmetics tech company
Tech staff
40% of Glossier staff are tech profiles
Own tech solutions
Warby Park...
2 days ,
Vertical integration economic
advantage
A single line of products
Something as simple as flowers
Control over the...
Becoming a software company works...
Nike, from shoe ware to software
In 2006, to expand their shoe
ecosystem and become p...
No more product centric, think customer centric
Looking at the new economy with different “glasses”.
Traditional Economy
I...
Every company will need
their own “Software
Factory”,
to scale innovation
Into the rabbit hole
Disclaimer : a important number of initiatives are hybrids (depending on the companies and their needs).
Share of CAC 40
h...
Infra: IT, CAPEX
Executive Committee
BU
1
BU
2
BU
3
…. BU
n
1990s to 2000’s promised land.
The mainframe and the laptop
An...
2000s to 2017 promised land.
A web site, communities, ecommerce and smartphone gadgets
Any standard corporation
Revenue: 1...
The next optimal.
Innovation @scale and software Factories
BU
1
BU
2
BU
3
…. BU
n
BU n+1
xx xx
xx xx
Any standard corporat...
Software is shifting
away from being
a department
to becoming
a competitive
advantage,
making it a lever
to drive growth
i...
USE CASE
Sephora helps sales assistants make personalized
recommendations to clients based on purchase
history and prefere...
Speaking about building a customer-centric strategy,
Getting started ?
What are the big challenges?
Give software access to
legacy systems (IT)
where the business runs
Make innovation for all
c...
A tale of two companies…
Company A
Is a leading French
department store,
part of an RB-scale
group
Company B
Is a French c...
A company-centric viewpoint breeds in differentiation
Company A
Buying
Sorting
Advertising
...
Company B
Buying
Sorting
Ad...
1. CURATION
2. HOSPITALITY
3. EVENTS
Focusing on a differentiated core through customer taxonomy
1. IN-STORE GAMIFICATION
...
I buy products
in store or online
I watch videos
tutorials
I search for brands
and products
I plan on buying
stuff
I try n...
Then find YOUR magic
Brooklyn-based Prose, which launched in January
2018, is a direct-to-consumer shampoo brand that
allo...
Key challenges
● Architectures
● Microservices
Refactorings
● Legacy Upgrades
● Corporate Design
systems
● Methodologies
a...
Internal software vendor model
New software entity that will provide and contract its
platform of services to the legacy c...
In a nutshell
Don’t use technologies (and apis)
to create new digital business.
Build your software to upgrade
YOUR business competitive...
Innovation @ scale
Thank you
cyril.vart@fabernovel.com
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Becoming a software company works... APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel

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Becoming a software company works...
Nike, from shoe ware to software
In 2006, to expand their shoe
ecosystem and become part of their
customer’s journey, Nike entered the
digital gadget realm by introducing a
small sole-insertable chip.
In 2012, Nike created the Fuelband
that users wore on their wrists and
worked in parallel with Apple’s iPhone.
Today, having built an in-house
digital team, Nike has launched a
myriad of Nike+ mobile application
platforms that collects users’ real-
time data while integrating
themselves into users’ fitness lives.
Nike recognized that Apple hardware
was more sophisticated and the
adoption rates of mobile phones were
higher than fitness wearables, so 2014
was the end of the Fuelband. Leaving
the hardware to Apple and developing
its own software, Nike’s mobile app
platform, Nike+, came out as the
winner.
… but you won’t get a differentiated competitive
advantage by installing an ERP better.

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Becoming a software company works... Nike, from shoe ware to software In 2006, to expand their shoe ecosystem and become part of their customer’s journey, Nike entered the digital gadget realm by introducing a small sole-insertable chip. In 2012, Nike created the Fuelband that users wore on their wrists and worked in parallel with Apple’s iPhone. Today, having built an in-house digital team, Nike has launched a myriad of Nike+ mobile application platforms that collects users’ real- time data while integrating themselves into users’ fitness lives. Nike recognized that Apple hardware was more sophisticated and the adoption rates of mobile phones were higher than fitness wearables, so 2014 was the end of the Fuelband. Leaving the hardware to Apple and developing its own software, Nike’s mobile app platform, Nike+, came out as the winner. … but you won’t get a differentiated competitive advantage by installing an ERP better.

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