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Adding Value:
The Foundation Upon
Which to Build Community
APLIC 48th Annual
Conference
Joe Matthews
April 28, 2015
Adding
Value
Logic Model
Value Proposition
• What is the customer trying to get done?
• How is the library helping the customer?
• Why is the custo...
Robert Taylor
Customer Criteria for Assessing Value
Customer Criterion Value Added by the Service
Ease of use Browsing, formatting, medi...
Data
Information
Informing Knowledge
Productive Knowledge
Action
Organizing
Processes
Analyzing
Processes
Judgmental
Proce...
THEN:
Library center
of the
universe
Resources scarce
Integrated around the collection
Services
hierarchy
hierarchy
Everything in its place
hierarchy
Controlled vocabulary
hierarchy
Complex systems
hierarchy
Constrained by a physical world
Collective wealth held hostage
tradition
The greatest danger in
times of turbulence is
not the turbulence:
it is to act with
yesterday’s logic.
Peter Drucker
Nature of Information is Changing
Scare, controlled
Expensive
Shaped by elites
One-way, mass
consumption
Slow moving
Exter...
Network scale
Customers
Redundant local infrastructure
The scarce factor is not information; it is attention and especially human attention.
Herb Simon
Customers
People come to us PLUS
we goto people
If we do the
right things,
the library as
place becomes
the library as
placeless
res...
Ways to
Add Value
Content Problems
• Information silos
• Organization of special collections
• Costs of digitization
Edward Tufte & Richard Wurman
Location
Alphabetical
Time
Category
Hierarchy
Location
Alphabetical Order
Time
Napoleon's March
Category
Hierarchy
Hierarchy
Icons or Images
Task or
Service
Audience
Generous Interface
People are Involved!
Contextualization
Club of experts
Crowd of people
Coalition of parties
Community of kindred spirits
Crowdsourcing
Libraries Using Crowdsourcing
Transcription
Georeferencing
Complementing Collections
Classification
Co-Curation
Community
Customers
Customers
Content Context
Community
ConnectionCollaboration
Choose the Value
Provide the Value
Communicate the Value
What to do?
• What is the added value (in the eyes of
our customers) for what we currently do?
• What can we stop doing (that has litt...
What Have You Found to be Effective?
Adding Value to Libraries, Archives and Museums
Libraries Unlimited, forthcoming 2015
Joe at JoeMatthews.Org
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
Adding value : the foundation on which to build community
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Adding value : the foundation on which to build community Slide 1 Adding value : the foundation on which to build community Slide 2 Adding value : the foundation on which to build community Slide 3 Adding value : the foundation on which to build community Slide 4 Adding value : the foundation on which to build community Slide 5 Adding value : the foundation on which to build community Slide 6 Adding value : the foundation on which to build community Slide 7 Adding value : the foundation on which to build community Slide 8 Adding value : the foundation on which to build community Slide 9 Adding value : the foundation on which to build community Slide 10 Adding value : the foundation on which to build community Slide 11 Adding value : the foundation on which to build community Slide 12 Adding value : the foundation on which to build community Slide 13 Adding value : the foundation on which to build community Slide 14 Adding value : the foundation on which to build community Slide 15 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Joe Matthews presents a session based on his book about adding value. The premise of the book is really quite simple. First, the concept of adding value is bandied about in the management, marketing, and strategic planning literature but is rarely broken down and discussed so that anyone can really understand the concept and, more importantly, learn how they can add value in the work that they do. Second, change is all around us and affects us as individuals mightily and in our libraries, museum, galleries, and archives in some pretty significant ways. In addition, many observers believe that the rate of change is accelerating which is also a cause for concern. So perhaps it would be prudent to explore what forces in our society, and in the field of information technology specifically, are impacting our lives and our treasured institutions of libraries, museums, galleries and archives and discover how organizations need to change in order to add value for their customers.

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Adding value : the foundation on which to build community

  1. 1. Adding Value: The Foundation Upon Which to Build Community APLIC 48th Annual Conference Joe Matthews April 28, 2015
  2. 2. Adding Value
  3. 3. Logic Model
  4. 4. Value Proposition • What is the customer trying to get done? • How is the library helping the customer? • Why is the customer going to come to the library? • What are the unique features of the library’s value proposition?
  5. 5. Robert Taylor
  6. 6. Customer Criteria for Assessing Value Customer Criterion Value Added by the Service Ease of use Browsing, formatting, mediation service, orientation service, ordering, physical processing Noise reduction Access (identification, subject description, subject summary), linkage, precision, selectivity Quality Accuracy, comprehensiveness, currency, reliability, validity Adaptability Closeness to problem, flexibility, simplicity, stimulatory Time savings Response speed Cost savings Savings, increased revenues, grow market share
  7. 7. Data Information Informing Knowledge Productive Knowledge Action Organizing Processes Analyzing Processes Judgmental Processes Decision Processes Grouping Classifying Relating Formatting Signaling Displaying Separating Evaluating Validating Comparing Interpreting Synthesizing Presenting - Options - Advantages - Disadvantages Matching goals Compromising Bargaining Choosing Value-Added Spectrum
  8. 8. THEN: Library center of the universe
  9. 9. Resources scarce
  10. 10. Integrated around the collection Services
  11. 11. hierarchy hierarchy Everything in its place
  12. 12. hierarchy Controlled vocabulary
  13. 13. hierarchy Complex systems
  14. 14. hierarchy Constrained by a physical world
  15. 15. Collective wealth held hostage tradition
  16. 16. The greatest danger in times of turbulence is not the turbulence: it is to act with yesterday’s logic. Peter Drucker
  17. 17. Nature of Information is Changing Scare, controlled Expensive Shaped by elites One-way, mass consumption Slow moving External to our worlds All around us Cheap or free Shaped by consumers Designed for sharing, participation & feedback Immediate Embedded to our worlds Information was …. Information is ….
  18. 18. Network scale Customers
  19. 19. Redundant local infrastructure
  20. 20. The scarce factor is not information; it is attention and especially human attention. Herb Simon Customers
  21. 21. People come to us PLUS we goto people If we do the right things, the library as place becomes the library as placeless resource
  22. 22. Ways to Add Value
  23. 23. Content Problems • Information silos • Organization of special collections • Costs of digitization
  24. 24. Edward Tufte & Richard Wurman
  25. 25. Location Alphabetical Time Category Hierarchy
  26. 26. Location
  27. 27. Alphabetical Order
  28. 28. Time
  29. 29. Napoleon's March
  30. 30. Category
  31. 31. Hierarchy
  32. 32. Hierarchy
  33. 33. Icons or Images
  34. 34. Task or Service
  35. 35. Audience
  36. 36. Generous Interface
  37. 37. People are Involved!
  38. 38. Contextualization
  39. 39. Club of experts Crowd of people Coalition of parties Community of kindred spirits
  40. 40. Crowdsourcing
  41. 41. Libraries Using Crowdsourcing
  42. 42. Transcription
  43. 43. Georeferencing
  44. 44. Complementing Collections
  45. 45. Classification
  46. 46. Co-Curation
  47. 47. Community
  48. 48. Customers
  49. 49. Customers
  50. 50. Content Context Community ConnectionCollaboration
  51. 51. Choose the Value Provide the Value Communicate the Value What to do?
  52. 52. • What is the added value (in the eyes of our customers) for what we currently do? • What can we stop doing (that has little value) and our customers probably will not notice? • What should we do that is new and will add real value?
  53. 53. What Have You Found to be Effective?
  54. 54. Adding Value to Libraries, Archives and Museums Libraries Unlimited, forthcoming 2015
  55. 55. Joe at JoeMatthews.Org

Joe Matthews presents a session based on his book about adding value. The premise of the book is really quite simple. First, the concept of adding value is bandied about in the management, marketing, and strategic planning literature but is rarely broken down and discussed so that anyone can really understand the concept and, more importantly, learn how they can add value in the work that they do. Second, change is all around us and affects us as individuals mightily and in our libraries, museum, galleries, and archives in some pretty significant ways. In addition, many observers believe that the rate of change is accelerating which is also a cause for concern. So perhaps it would be prudent to explore what forces in our society, and in the field of information technology specifically, are impacting our lives and our treasured institutions of libraries, museums, galleries and archives and discover how organizations need to change in order to add value for their customers.

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