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The Exchange:
Knowledge management matters
What is Medium?
 Medium is a place to share your stories and
ideas
 A very simple, user-friendly publishing platform
 C...
Why Medium?
 Easy way to share practical, “how-to”
guidance with colleagues.
 Great way to engage in conversation with
c...
Why Medium?
 Provides a venue for us to articulate our
experiences and knowledge and to share
personal stories that have ...
What is the difference between
K4Health’s blog and K4Health’s
Medium publication?
K4Health blog content
 Recaps of events or conferences we’ve hosted or
participated in
 Announcements about product laun...
Medium content
Focused on KM as it applies not only to
FP and global health but to other fields
as well
Opportunity to s...
Who is Our Intended
Medium Audience?
 Global health/FP/KM professionals
 Personal social networks
 Broader field of KM ...
Web Stats
 Views (how many people clicked on the piece)
 Reads (how many people actually read the
piece)
 Read ratio (p...
Visit us at
https://medium.com/the-
exchange-k4health
Thank you!
Show and Tell : Medium
Show and Tell : Medium
Show and Tell : Medium
Show and Tell : Medium
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Show and Tell : Medium

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Presentation by Debra Dickson on Medium social platform for CoS, contrasted with blog

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Show and Tell : Medium

  1. 1. The Exchange: Knowledge management matters
  2. 2. What is Medium?  Medium is a place to share your stories and ideas  A very simple, user-friendly publishing platform  Collaborative tools  A broad and diverse audience  It’s an easy way to reach readers, and people like it!  http://medium.com
  3. 3. Why Medium?  Easy way to share practical, “how-to” guidance with colleagues.  Great way to engage in conversation with colleagues, friends, acquaintances, and new readers about the work you do.
  4. 4. Why Medium?  Provides a venue for us to articulate our experiences and knowledge and to share personal stories that have helped shape our work.  Excellent platform for showcasing beautiful Photoshare photos and linking to K4Health website and our other products.
  5. 5. What is the difference between K4Health’s blog and K4Health’s Medium publication?
  6. 6. K4Health blog content  Recaps of events or conferences we’ve hosted or participated in  Announcements about product launches, new publications, and other K4Health accomplishments or services  Expert commentary on family planning and reproductive health programs, services, and research—and on related topics such as digital health, KM for FP, etc.
  7. 7. Medium content Focused on KM as it applies not only to FP and global health but to other fields as well Opportunity to share “tricks of the trade” Tone is more personal / conversational, Focus is on the writers’ individual voices and experiences
  8. 8. Who is Our Intended Medium Audience?  Global health/FP/KM professionals  Personal social networks  Broader field of KM professionals
  9. 9. Web Stats  Views (how many people clicked on the piece)  Reads (how many people actually read the piece)  Read ratio (percentage of total visitors who actually read the piece)  Recommends (how many readers recommend the piece)  Referrers (where visitors are coming from)
  10. 10. Visit us at https://medium.com/the- exchange-k4health Thank you!

Presentation by Debra Dickson on Medium social platform for CoS, contrasted with blog

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