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1. The Annex at
Atlantic Gardens
A Special Project for Mark Morris Dance Center
curated by Alexandro Pacheco
Sunday 4 August 13

2. MARK MORRIS DANCE GROUP
Since 1980, the Mark Morris Dance Group (MMDG) has inspired audiences with
innovative dance, music and opera productions of the highest quality. With the Mark
Morris Dance Center in the Brooklyn neighborhood of Fort Greene, MMDG also
serves as an important cultural resource for the community, engaging people of all
ages and abilities to experience the grace and power of human interaction.
In an effort to expand the reach of the Mark Morris Dance Center in Brooklyn
during the economic downturn, the Mark Morris Dance Group decided to look at
empty retail spaces as potential advertising/marketing locations.
Sunday 4 August 13

3. ATLANTIC GARDENS
The Atlantic Gardens Development in the adjacent Brooklyn neighborhood of carroll
gardens consists of six historically preserved buildings and a garden space accessed
through the buildings' ground floors.
A winner in the Mixed Use category at the 2009 Building Brooklyn Awards, Atlantic
Gardens still had two empty retail spaces when MMDG proposed it fill one of them
with a variety of marketing materials to promote the company to passersby.
Sunday 4 August 13

4. THE PIECES
THE FINAL APPROVED DETAILS
1) Exhibition by photo-journalist Katsuyoshi Tanaka on walls, courtesy of MMDG Archives
2) Costume on mannequin and costume sketches by Elizabeth Kurtzman, courtesy of MMDG Archives
3) 47” HD monitor placed at front window facing Atlantic Avenue
(30-second Promotional Video; Dance Center in Brooklyn TV special on continuous loop).
4) Colorful signage designed and printed in-house to cover top and side windows of storefront
5) MMDG and Mark Morris Dance Center marketing materials distributed
6) The MMDG Neighborhood Ambassador program* was created to assist with security and questions
ADDITIONAL NEEDS:
ADVERTISING: in-house printing of posters by MMDG (Graphics created by Alex Pacheco), posters
displayed at Dance Center to promote ‘The Annex’, website and e-blasts
MATERIALS: Brochures and information on The Mark Morris Dance Group and The School
at The Mark Morris Dance Center; Details on the Photography exhibit and its photographer, details on
costume displayed
VOLUNTEERS: To cover the staffing needs at ‘The Annex’ volunteers were recruited from the Friends
of MMDG database and asked to commit two of the three shifts a week for the duration of the project.
A manual and training seminar was to *MMDG Neighborhood Ambassadors
A/V: The large screen High-Definition television to display Dance Center documentary 24-hours a day
was procured with a letter of intent and one-page proposal on the project to neighbors, PC Richards
which graciously loaned MMDG an open-box floor model. MMDG eventually purchased the television
for the dance center at cost. MMDG supplied a DVD player.
Sunday 4 August 13

5. Atlantic Gardens,
535 Atlantic Avenue
Open Tuesdays, Thursdays and Saturdays, 11am-4pm
July 6 - September 12, 2009
Sunday 4 August 13

6. 535 Atlantic Avenue, Interior
Sunday 4 August 13

7. 535 Atlantic Avenue, Exterior
Sunday 4 August 13

8. Original Project Contacts
MARK MORRIS DANCE GROUP
3 Lafayette Avenue, Brooklyn, NY
T: 718.624.8400
www.mmdg.org
ATLANTIC GARDENS
Barbara (Bobbi) Koz Paley
Art Assets LLC, 425 E 58th St, NYC
T: 212.333.4747x228 C: 917.913.0012
Barbara.paley@artassets.com
Photography Exhibit by Katsuyoshi Tanaka
katsu@katsuyoshitanaka.com
Costume from Mark Morris’ Four Saints In Three Acts
www.mmdg.org/4saints
Sunday 4 August 13