A presentation that I have created providing information about regional magazines that I have researched.

1. Information About Regional
Magazines
Andreas Paphiti

2. Introduction
• As part of my research, in order to influence
my coursework pieces, I thought that it was
necessary to gain information about; the
circulation and readership figures, revenue
and the social media statistics of regional
magazines.
• Also, by researching information about free
regional magazines and paid for magazines,
and which type is more popular, I can reach
an informed judgment about whether or not
my magazine should be free.

3. ‘4DORSET’ Magazine
• ‘4Dorset’ magazine is an independent A4 free
glossy community magazine in East Dorset
and the West Hampshire border
• Readership – 60,000
• The text is subscribed and delivered directly
to homes and businesses in selected areas of
Bournemouth, Christchurch, Colehill,
Ferndown, Merley, Ringwood, Three Legged
Cross, Verwood, West Moors, West Parley and
Wimborne. Also multiple pick up points in
Dorset and Hampshire.
• Source: http://mags4dorset.co.uk/our-
services/advertise-with-us/

4. ‘Grove’ Magazine
• The information is from the media pack of the ‘Grove’
magazine
• It has an estimated readership of 70,000 (LJ&P Portfolio
Readership Survey July 2007)
• Readers aged between 25 to 45, predominantly
female
• The readers socio-economic demographic is ABC1,
with homes and businesses in Notting Hill, Kensington,
Holland Park, Westbourne Park, Paddington,
Bayswater, Maida Vale and Queen’s Park
• Source: http://www.archantlife.co.uk/advertising-
magazine-advertising-grove-magazine--7574

5. ‘Buckinghamshire Life’
Magazine
• The information is from the media
pack of the ‘Buckinghamshire
Life’
• The average reader is 35+ with a
high disposable income
• The magazine is sold at major
supermarkets and newsagents
• Source:
http://www.archantlife.co.uk/ad
vertising-magazine-advertising-
buckinghamshire-life-magazine--
64875

6. ‘Cornwall Life’ Magazine
• The source of the information is from
the media pack of the ‘Cornwall Life’
• The magazine has a circulation
between 10,000-12,000
• ‘Cornwall Life’ is aimed at the AB’s
and top C’s readership who have a
disposable income
• Source:
http://www.archantlife.co.uk/adverti
sing-magazine-advertising-cornwall-
life-magazine--7579

7. ‘ABC’ Magazine
• The source of this information is from a
webpage from the magazine’s website for
potential advertisers of the magazine
• ‘ABC’ magazine is a free parenting
magazine in the South of England currently
with editions in Sussex, Surrey, Kent,
Berkshire, Hertfordshire and Hampshire
• The magazine publishes 3 issues per year
• The current group print run is132,000 copies
of ‘ABC’
• An estimated group readership is 400,000+
per issue
• Source:
http://www.abcmag.co.uk/ad_info/

8. ‘The Bath Magazine’
• The information is from the magazine’s
Media Pack
 ‘The Bath Magazine’ is a free monthly
magazine
 The magazine’s residential delivery reaches
over 20,000 homes and businesses
 An estimated 18,000 copies of the magazine
are delivered to properties each month
 ‘The Bath Magazine’ has an circulation of
just under 24,000
 The socio-economic demographic for the
magazine is ABC1
• Source:
http://www.thebathmagazine.co.uk/adverti
se.htm

9. ‘Country & Town House’
Magazine
• The information is from the media pack provided
on the magazine’s website
 The estimated readership of the magazine is
240,000
 The socio-economic demographic is 90% AB
and 99% ABC1 readers
 61% of the readers are female
 77% of the readers are British
 The magazine is delivered to AB homes and is
sold at major stores such as M&S and Waitrose
• Source:
http://countryandtownhouse.co.uk/media-pack/

10. ‘Kensington & Chelsea Review’
Magazine
• The information is provided by the
magazine’s Media Pack
 The circulation per issue is 23,000
 The readership per issue is 55,200, who
are around the age of 35-65 years-
old
 58% of readers are male and 42% of
readers are female
 The socio-economic demographic of
the audience is ABC1
• Source:
http://www.kensingtonandchelsearev
iew.com/media_pack_march.pdf

11. ‘Time & Leisure’ Magazine
• The information is from the magazine’s
website
 The socio-economic demographic is
ABC1 and so the magazine has a
upmarket readership
 75% of the readers are female
 The readers are predominantly aged
26-55 years-old
 The total estimated readership is
115,000
• Source:
http://www.timeandleisure.co.uk/adve
rtising/magazines.html

12. ‘The Bristol Magazine’
• The information is provided by
the magazine’s Media Pack
 The magazine is delivered to
over 20,000 homes and
businesses
 80,000 people read ‘The Bristol
Magazine’ every month
 The socio-economic
demographic of the magazine is
ABC1, with a circulation of over
24,000
• Source:
http://www.thebristolmagazine.c
o.uk/Assets/Mediapack.pdf

13. Conclusion
• In conclusion, from conducting this research, it appears
that free regional magazines have the largest circulation
and readership figures. Therefore, I will make my
magazine a free magazine, but I will be able to generate
revenue by making advertisers pay a premium price for
advertising space, like most, if not all, free media texts
who make their revenue in this way.
• The data that I have collected suggests that the readers
of Regional magazines are over the age of 30. Therefore,
there appears to be a gap in the market, so I have
decided to create a magazine which aims to target an
audience of an age between 16-25 years-old.