The Joint at Sugar House Commons

1. “The next revolution
in chiropractic care”
- John Leonesio, CEO The Joint
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2. Innovative Ideas from the Franchise Experts EDITORIAL SERIES SPONSORED BY THE JOINT
care. Healthcare costs are escalating; franchisees to create even bigger the type of chiropractor they want to
most chiropractic offices charge on savings. I actually saved more than half be and how they want to deliver chiro-
average $60 per treatment.” of my franchise start-up fee because of practic to the public,” said Gerretzen.
Gerretzen says that chiropractors price negotiations made available to “If that fits, then encourage them to
need to understand that while a fran- me by the franchise.” visit a location and talk to some of the
chise helps relieve some of the pres- In addition to low start-up costs, doctors involved.”
sures of opening and running a Maddalena says marketing is made Maddalena says the most important
successful business, it doesn’t mean easier through franchises. thing to remember when making a deci-
you can’t be the doctor you want to be. “A franchise provides a significant sion about joining a franchise is to stay
“You can still be an individual within advantage when it comes to marketing,” true to yourself as a doctor and to chiro-
your own business,” said Gerretzen. said Maddalena. “The franchisor is able practic as a profession.
“That really is up to the chiropractor. to bring in a better marketing support “I have been a chiropractor for 13
Any kind of tricks the chiropractor has team/staff, with experts who negotiate years,” said Maddalena. “During that
in his bag — more power to him.” superior ad price-points. time, I have seen colleagues struggle in
As with any new business, there is “And branding is another significant business. All too often, we are sold on
always a concern surrounding start-up advantage because it conveys a consis- gimmicks or devices to make more
costs for interested doctors. Maddalena tent message to your customers.” money. But if we simply focus on what
says, however, this isn’t the case with Like anything else, both Maddalena it is we do, be chiropractors and adjust
franchises. and Gerretzen recommend educating our patients, a lucrative career will
“The number one reason for busi- yourself on the ins and outs of each pursue.”
ness failure is a lack of working capi- franchise and making sure it fits with
tal,” said Maddalena. “A franchise is your chiropractic philosophy. MELISSA HEYBOER is the
associate editor of Chiropractic
actually less expensive to open and “They first need to investigate the
Economics. She can be reached at
operate than going it alone. Advertis- model thoroughly and make sure that 904-567-1540 or
ing co-ops can be formed between resonates with their philosophy and mheyboer@chiroeco.com.
Chiropractic made easy Secrets to a successful
Whether you’re a seasoned chiropractor or a recent graduate, franchise partnership
joining a franchise could be your ticket to success If you are frustrated spending more time trying to squeeze
payments out of insurance companies than you do sharing
BY M E L I S S A H E Y B O E R the benefits of chiropractic, The Joint may be your solution.
A
S A CHIROPRACTOR, IT’S ESSEN- ful chiropractic businesses,” said Larry [patients] are going to a different part The Joint is led by John Leonesio, former CEO of the highly
TIAL TO WEAR MANY HATS. You Maddalena, DC. “The main benefit for of town, or different state or country successful Massage Envy franchise. A team of nationally
have to be a doctor, an entre- a doctor to open or work for a franchise they can get the consistency of care in recognized operations and marketing professionals will guide
preneur, a marketer, and at times, a is simple: they provide a successful busi- the product and service. Each patient’s and support you in building a thriving practice.
creative guru. The weight of a chiroprac- ness model that’s been tested and documents, records, and original intake Sustainable membership model: The Joint’s membership
tor’s daily duties can be intimidating for proven in the market place.” forms are available and networked. proposition makes it as appealing to patients as the removal
graduating students and exhausting for Fred Gerretzen, DC, agrees: “You Even if someone moves they can just of insurance claims and paperwork to you.
even the most seasoned professionals. give them all the business systems, all pick right up where they left off.” advertising, direct mail, Internet marketing e-mail, social
Efficient, low-overhead practice: With turnkey systems in media, TV, radio, professional and member referrals, and
While some doctors may thrive off the marketing systems, the model and Maddalena says patients are
place, The Joint delivers time- and cost-efficient ways to local clinic marketing.
the constant pressure, most desire a concept, and all the stuff they didn’t constantly thanking him for making build your bottom line and lower your overhead.
schedule that allows them to focus the learn in chiropractic school and help chiropractic affordable — another Profit-building practice management technology: The Joint’s
bulk of their time on adjusting patients them be successful and develop a benefit he says is the result of the fran- High volume clinic locations: The Joint team does all the work custom designed practice management software
and improving lifestyles. brand for chiropractic.” chise model. in finding the right location just for you. The hip, comforting orchestrates all aspects of business and provides
Fortunately, making the decision to Another big advantage to franchises, ‘“I love to get adjusted, but I can’t interior design and soothing atmosphere attracts patients. comprehensive financial management and reporting.
become involved with a franchise can be according to Gerretzen, is the consis- afford too.’ This is what new patients Proven marketing approach: Strategic marketing programs
To learn more about franchise opportunities, contact Chad Everts,
the solution to many of these problems. tency of care patients are afforded. tell us,” said Maddalena. “The number that attract new patients and encourage patient referrals. president of franchising, at 480-245-5960, ceverts@thejoint.com,
“Chiropractors have long since strug- “You know what you’re going to get,” one benefit for patients to visit a fran- Marketing initiatives include public relations, print or visit www.thejoint.com.
gled with opening and running success- said Gerretzen. “Whether they chise is affordability of chiropractic
78 CHIROPRACTIC ECONOMICS • NOVEMBER 1, 2010 W W W. C H I R O E C O . C O M W W W. C H I R O E C O . C O M NOVEMBER 1, 2010 • CHIROPRACTIC ECONOMICS
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3. Top 5 Reasons to Choose The Joint Franchise
•
Franchised businesses are four times more likely to succeed than non-franchised businesses.
•
One third of all Chiropractors fail in their own practice.
•
Sustainable Membership Model
•
Efficient, Low-Overhead Practice
•
Hip, Comforting Design
•
A Sensible Marketing Approach
•
Innovative Practice Management Technology
"The Joint franchise is a great opportunity! The future of chiropractic care made simple and convenient. Simply put, the best
decision I have made in my career."
-Jeremy J. Casagrande, D.C.
The Joint Boulder, CO
3

4. Our Mission
is to improve quality of life through
affordable chiropractic care.
4

5. “ Chiropractic adds life to your years
and years to your life...”
Who Can Benefit from Chiropractic ?
Everyone. Just like you need to go to the dentist to have your teeth examined, you need to have your spine checked periodically if you want to live an active, pain-free life. A cavity is easier to
treat when caught at an early stage and the same goes for any spinal problem: Early detection allows your chiropractor to nip it in the bud. This saves you a lot of unnecessary pain while
ensuring a shorter treatment time.
The Three Functions of Chiropractic
•
Relief of back and joint problems: such as neck pain, shoulder pain, wrist pain, hip pain, sciatica, lumbago, scoliosis, arthritis, herniated disc, pinched disc, numbness and tingling,
whiplash, carpal tunnel syndrome, headaches, migraines, dizziness, work injuries, stress, etc.
•
Prevention: Good health is much more than the absence of symptoms. A misaligned spine can remain pain-free for years. Taking care of it now will help prevent painful vertebral
problems in the long run.
•
Wellness: Chiropractic is a long-term investment, whose many benefits you can enjoy right away. Traditional medicine has been able to prolong the average lifespan, but it has failed in
regards to improving our quality of life. We live longer, but do we live better? Chiropractic check-ups increase vitality, quality of life and help slow down the aging process.
5

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7. U.S. Employment Growth
2010-2016
Average Annual Growth Rate
Governorʼs Office of Planning and Budget January 2011 www.governor.utah.gov/dea
January 19, 2011
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10. Utah ranked highest in
Health Stats in the
Western USA
Utah -7th
California - 26th
Arizona - 31st
Nevada - 47th
Which state has the highest level of air pollution? Texas - 33rd
Unemployment? Which is the most active? The Colorado - 13th
healthiest? See how the states stack up on fifty- New Mexico - 33rd
one health measures by state, specific categories Idaho - 9th
and time periods. Washington - 11th
Oregon - 15th
States are numbered from 1st (best state) to 50th Montana - 25th
(worst state) for any selected measure Wyoming - 19th
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11. Population
“Utah’s 2010 total population count was 2,763,885. This represents a population increase of 530,716
people, or 23.8% from 2000, ranking Utah third among states in population growth. Utah grew more than
twice as fast as the nation from 2000 to 2010. The total 2010 population count for the United States was
308,745,538.This represents a population increase of 27,323,632 people, or 9.7%from 2000”.
2011 Outlook
“Utah will continue to experience population growth at a rate higher than most states in 2011 on account
of strong natural increase in addition to in-migration. Natural increase (births less deaths) is anticipated to
add 37,000 people to Utah’s population. While net in-migration has slowed since the peak of the economic
expansion, Utah’s net migration is projected to remain positive at 10,000 people”.
Governorʼs Office of Planning and Budget www.governor.utah.gov/dea
Updated January 26, 2011
January 2011
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12. Utah Ranks #1 in the U.S.A Utah Ranks #1 in the U.S.A
in lowest cancer deaths per 100,000 population in lowest cardiac heart disease percent of adult population
U
Utah Ranks #2 in the U.S.A Utah Ranks #2 in the U.S.A
in preventable hospitalizations per 1,000 medicare enrollees in physical activity percent of adult population
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13. Lack of Health Insurance Since 2001
% Percent of Population
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19 percent increase in the rate of uninsured population from 13.4 percent in 1990 to 16.0 percent in 2010.
Data contained within this document was obtained from and used with permission of:
U.S. Department of Health and Human Services
10 Centers for Disease Control and Prevention
National Center for Health Statistics
U.S. Department of Commerce
Census Bureau
Bureau of Economic Analysis
U.S. Department of Education
National Center for Education Statistics
5 U.S. Department of Labor
Bureau of Labor Statistics
U.S. Environmental Protection Agency
American Medical Association
The Dartmouth Atlas Project
Trust for Americaʼs Health
World Health Organization
Organization for Economic Co-operation and Development (OECD)
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Americaʼs Health Rankings® — 2010 Edition is available in its entirety at www.americashealthrankings.org. Visit the site to request or download additional copies.
Americaʼs Health Rankings
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14. Overview of the Economy
Utah fared better than the nation during the recession, and is leading the U.S. as the recovery strengthens. Employment,
which decreased during 2009 by 5.1%, only declined 0.7% in 2010, but began growing mid-year. The unemployment rate
increased from 6.6% in 2009 to 7.6% in 2010. The continuing housing slump combined with business caution about
building, resulted in a decline in construction employment of 8.5%, after a decline of 22.1% in 2009.
Outlook 2011
Economic growth in Utah is expected to accelerate during 2011. Employment is forecast to increase 1.4% for the year as a
whole, with larger increases as the year progresses. Construction employment is forecast to increase 2.8%, the first year of
growth following three years of contraction. Housing permits are forecast to move up slightly from historic lows. As the
overall unemployment rate declines to 7.1%, the improving labor market will support increased consumer spending and a
broad based recovery.
Significant Utah Rankings
Demographic State Rank Value Period
Population Growth 2nd 2.1% 2009
Total Fertility Rate 1st 2.63 2006
Life Expectancy 3rd 78.6 years 2000
Median Age 1st 28.8 years 2009
Household Size 1st 3.17 persons 2009
Notes:
1. Rankings are based on the most recent data available for all states and may differ from other data.
2. Rank is most favorable to least favorable
Source: Governorʼs Office of Planning and Budget January 2011 www.governor.utah.gov/dea
January 19, 2011
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17. Streetcars, a part of Sugar House's history, will return to the Salt Lake neighborhood.
Sugar House Park
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18. 21,705 cars/day 2100 South 21,705 cars/day
Sugar House
Commons
52,125 cars/day
1300 East
Sugar 52,125 cars/day
House
Commons
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19. Streetcars, a part of Sugar House's history, will return to the Salt Lake neighborhood.
Sugar House streetcar to become reality with $26M grant
BY DEREK P. JENSEN
The Salt Lake Tribune Updated Dec 22, 2010 09:24AM
Mayor Ralph Becker: Streetcar success reflects
state of Salt Lake City
"The Sugar House streetcar won't be just a transit line," Becker said. "It will be a wonderful asset
in one of our most treasured neighborhoods. ... The Sugar House area will be enhanced as a
'destination neighborhood,' with bikeways and trails, locally owned eclectic small businesses,
restaurants, shops and a wide array of housing options."
“Once the line opens, east-siders can enjoy a car-free commute. Food lovers can grab burnt ends at
Pat’s Barbecue, ribs at Sugar House Barbeque and sushi rolls at Tsunami without having to park.
And people from across the Wasatch Front can access one of Utah’s oldest and most eclectic
neighborhoods — exclusively by rails.”
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20. Project Benefits
When the project opens, ridership is projected at 3,000 riders per weekday, rising to
more than 4,000 by 2030. This will relieve congestion along 2100 South and I-80
and provide improved access to attractions and increased mobility for area residents.
The line will provide a connection to more than 130 miles of existing and planned rail
service across the Wasatch Front. It is expected that the streetcar will encourage
developments along its length that are characterized by a mix of uses, walkable
access to transit, and a revitalization of underutilized properties.
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23. Our Mission is to improve quality of life through affordable chiropractic care.
23

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32. “ Chiropractic adds life to your years
and years to your life...”
Who Can Benefit from Chiropractic ?
Everyone. Just like you need to go to the dentist to have your teeth examined, you need to have your spine checked periodically if you want to live an active, pain-free life. A cavity is easier to treat
when caught at an early stage and the same goes for any spinal problem: Early detection allows your chiropractor to nip it in the bud. This saves you a lot of unnecessary pain while ensuring a
shorter treatment time.
The Three Functions of Chiropractic
•
Relief of back and joint problems: such as neck pain, shoulder pain, wrist pain, hip pain, sciatica, lumbago, scoliosis, arthritis, herniated disc, pinched disc, numbness and tingling,
whiplash, carpal tunnel syndrome, headaches, migraines, dizziness, work injuries, stress, etc.
•
Prevention: Good health is much more than the absence of symptoms. A misaligned spine can remain pain-free for years. Taking care of it now will help prevent painful vertebral problems
in the long run.
•
Wellness: Chiropractic is a long-term investment, whose many benefits you can enjoy right away. Traditional medicine has been able to prolong the average lifespan, but it has failed in
regards to improving our quality of life. We live longer, but do we live better? Chiropractic check-ups increase vitality, quality of life and help slow down the aging process.
32