1. Promote . Engage . Experience . Measure . Optimize
“ Welcome to the Experience”
Jagran Solutions
Brand Activation via Consumer Connect Strategies

3. Our Portfolio
• Signature Events • School Contact Programs
• Product and Press Launches • Mall Activation
• Dealer and sales Conferences • Road shows
• Resident conferences • College contact programs
• Television Production Customized brand activation
• Award Ceremonies modules
• Concerts • Retail Activation
• Artist Management • Seminars
• Exhibitions & Expos • Contest Management
• Special Activations • Loyalty programs
• Audio Visuals • Direct mailers
• Rural Activation

4. Advantage -Jagran Solutions
• One stop shop for all your Brand Activation Needs.
• Our network across 1800 cities in India & our International Associates in U.S,
U.K , Australia & Middle East
• Integrated marketing communications is our strength drawn from the
understanding which comes from having both traditional and new media
expertise in house.

5. The Company We Keep

6. Our Strength
• Our culture of agility, passion and respect- qualities that shine through in our
people and the experience they create.
• We believe that by inspiring people- each other, our clients and their audience-
we shall always inspire results.
• We believe that understanding the clients business and the brand values is the
key to a successful plan.
• We believe that our understanding of media in all its forms, our network and
our ability to plan in an integrated manner a measurable activation is our core.
• The legacy of a 65 Year old Super brand insures that process driven by systems
and work driven by passion is at the center of our existence

7. Our Work – A few case studies – Events
Signature Events Product Launches Press Launches Dealer Conferences Sales Conferences Resident Conferences
Television Production Award Ceremonies Concerts Artist Management Exhibitions & Expos Audio Visuals

8. Signature events
JAGRAN FORUM 2008
• 16th January, Hotel Taj Palace, New Delhi.
• An annual property event of JS.
• Where great minds from India and World
over to meet to exchange views on
contemporary political and social issues.
• This year’s theme - ‘Democracy and Conflict
Resolution in Asia’.
• Eminent personalities like Sh. L.K.Advani,
Sh. Kapil Sibal, Mr. Arun Jaitley, Mr. P.
Chidambaram, Prof. Gerald Peiris, Prof.
Hekmat Karzai, etal, are an integral part of
Forum
• A televised annual property Forum is
telecast CNBC.

9. Special Events
7thInternational Oil & Gas Conference
and Exhibition, (Petrotech Launch)
• The 7thInternational Oil & Gas
Conference and Exhibition,
PETROTECH-2007 was organized
from 15th – 19th of Jan,2007 by Oil and
Natural Gas Corporation Ltd (India’s
National Oil Company) under the aegis
of Ministry of Oil and Natural Gas,
Government Of India .
• Hon. Minister of Petroleum and Natural
Gas Shri. Murli Deora did the
inauguration of the exhibition.
• The event was conceptualized by JS
with thematic performances and Story
boards as a medium to the launch

10. Special Events
Star Voice of India
• Hunt for the Voice Of India
• A televised event – Prime
time weekend content
• Events in Mumbai, Kolkata,
Indore, Delhi, Jaipur &
Lucknow.

11. Product launches
Windows Vista India launch
• The “Wow” started with the India
launch of Windows Vista showcased
against the Icon which stands for India
“The Taj Mahal”.
• Covered in National as well as
International Media arguably the only
event of the year which was showcased
in THE FINANCIAL EXPRESS UK.
• A PR dream as 70 street kids were
trained for over a month by Ashley and
performed to announce the Launch Of
Vista In India.
• The event generated over 350 press
clips and was covered by almost every
national and regional publication in the
country.

12. Integrated Product Launches
• Microsoft XPSE launch for India
o Regional language Windows
o 41 cities across 5 states
o Over 8 modules ran simultaneously
across 2 months.
o Won against an all India BTL Agency
Pitch
o An Integrated Approach to Below
Below The Line

13. Launch Events

14. Press Launches –
Redefining Outcome Vs Output
• TVS conducted a Nation wide contest
culminating into a custom made Scooty to
be given to the winner.
• We created an exciting Splash where in
Preity Zinta created Scooty’s colors for the
season in Mumbai painting Live with the
celebrated painter from Delhi Nupur
Kundu.
• The media just loved the excitement
• Client Feedback - "Dear Ambika, This is to put
on record the terrific work done by you and
your team in executing the closure of Make
Your Splash press event at Mumbai on 15th Feb
2006. ….evolving the idea from a boring prize
distribution ceremony to an exciting Splash
where Preity created her own colors for the
season - Live! My compliments on both quality
ideation and the excellent execution to make the
event a grand success! Keep the good work
going!
Best Wishes"
Anuradha Bambawale

15. Activation led properties
• Gatorade Pacers is an annual initiative by
Pepsi to promote Pacers in India.
• In the last two years with Gatorade Pacers 2007
& 2008 the initiative has become a property
which is much looked forward to by schools
across the country.
• Participants are selected across 2 groups: Under
15 and Under 22. The selection is conducted
through school, college and cricket club contact
programs across the 4 regions.
• Srinath, Sreesanth, T. A. Sekhar constitute the
Jury for Gatorade pacers and are actively
involved in the selection as well as the
grooming process.
• The winner gets trained at the Denis Lilee
Academy while the runners up in the categories
get trained at the MRF academy.
• The property spear heads the process of
Gatorade as a brand been accepted as an
integral part of the players Kit while drawing
substantial PR for the brand.

16. Dealer & sales Conferences
IDEA Dealer Meet
• A platform to highlight the credentials
of Aditya Birla Group, the parent
company, along with an overview of
the Indian Mobile Telephony market.
• The winners of the Dealer Contest were
awarded.
1 Million Celebration
• An evening of celebration post the
achievement of 1mn. connections for
the circle.
• The event was for internal employees
of Idea.

17. Resident Conferences
• 250 People from across the
country
• 5 day conference
• Turn Key Project
o Invites
o Travel
o Hospitality
o Speakers
o Entertainment
o International Performers
o Vox Pops & Audiovisuals
o Music Video Spoofs

18. International Conferences
• Sir Sean Connery with 40 other
Celebrated delegates like, Sir
Anthony O Reilly, T he Right
Honorable Brian Mulroney.
• The International Advisory board of
The Independent chose it as the
preferred destination for its year 2006
conference
• A week full of meetings with the
Honorable Prime Minister, and heads
of state as well as tours to tourist
destinations.
• With private jets and exclusive
evenings at the Maharaja of Jaipur
palace, a week of memories from the
land of the kings flawlessly packaged
by Jagran Solutions.

19. Award Ceremonies
• 50 awards
• International artists
• Flash modules for nominations before
each award section
• 4 hours of power packed
entertainment modules
• Special music Video – with the HOD
as the “star attractions”
Ericsson

20. Exhibitions & Expos

21. Brand Associations and Customized solutions
• The “Wow” starts here !!! with a
special tie-up which changed the
look and feel of 400 CCD’s across
the country.
• With cross promotions becoming
big in the International marketers
book, Jagran Solutions Took the
Launch of the decade to 5.2 million
consumers with Special Cartoons
on merchandise, T-shirts & Mugs,
branded menu panels and cards,
• The special commemorative Brew
“Wow-fee, and free wristers with
every Wow-fee. Door stickers,
posters & a makeover for Café
Beat completed the “Wow”.
• A first in the history of launches
and one more in the list of Jagran
Solutions firsts, the campaign
received international acclaim for
its innovations and impact.

22. Activations culminating into Concerts
• A comprehensive redemption based
activation for Wrigley’s North East
markets.
• The entire slew of activities was
woven around Amit Paul concerts
(Indian Idol 2007 Runner Up) at
Shillong & Guwahati. College
activation, road shows and in-shop
activities to edge on redemptions in
return for a pass to the concert
• Results: Double Mint secured three
times the shelf space in the retail
markets in the two cities.
o Pre-promo achieved over 3,
42,000 sales based trials

23. Artist management

24. International Acts

25. Our Work – A few case studies – Promotions
School Contact Programs Road shows College contact programs Customized brand activation modules Retail Activation
Seminars Contest Management Loyalty programs Direct mailers Rural Activation

26. Mall Activation
• Windows Vista Launch
Activation
o 5 Metros – 2 months
o An integrated Technology led activation
• A new technology was brought in
India “Ubiq Windows”, through
which the various features of newly
launched Windows Vista were
demonstrated
• This was a touch less experience
which highlighted the screenshots of
Windows Vista,
• Consumers could click photos and
have their images morphed into
various situations
o The Pics were then mailed to Email, Id’s, and
MMS’d as mobile wall papers. Generating a
CGM through interactive module and
website, creating the WOW

27. ITC Fiama Di Wills – BTL Launch
ITC FIAMA DI WILLS Studio
“The taste of the pudding lies in the eating”
• So to launch the Fiama Di Wills range
the best way to sample was usage based
trials.
• 5 variations of studio designs were
executed at over 50 weekends across
malls in the country
• Hair wash sessions were given where in
the consumer not only received a free
hair wash and styling with the variant
best suited to their hair type but
received their “new look” picture on the
spot.
• Over 0.7 million samples (Wet & Dry)
across 7 cities.

28. Mall & Airport Activation

29. School Contact Programs
Scooty Aagey Badho
• Two States, 58 cities, 3000
schools
• An integrated Below Below the
line plan
o OOH, Electronic, Ground
activation, Media
Innovations and tactical PR
o Little surprise that the
program not only reached
out to 6.7 lacs TG with
participation of 2.5 lac TG
but also won us an
INTERNATIONAL
AWARD
o Detailed case study available on
request

30. Activating Kids @ Schools

31. Road Shows (mobile)
Triple Recognition
• Mountain Dew
o 7 states, 185 cities, 425
locations, 60 days and 6 lac
contacts.
o Dew dared and Jagran
Solutions rose to the challenge.
o The brand of extreme sports
and an extreme exercise of
networking, logistics and
planning
o A record breaking activity with
38% conversion and a single
day record of over 4000 SKU’s
sold.

32. Road shows

33. Road Shows (Kiosk)
• Kiosk activities
o More than 15 Brands
o 5000 locations
o 16 states
• Location Types
o RWA’s
o Malls
o Markets
o Office complexes
o Parking
o Colleges / Campuses
Idea Tata Indicom Zee TV Pulse Foods Seventy MM EverYuth TVS Red FM Asian Paints

34. College Contact Programs
• ICFP
o Colleges in metros -to inform
and engage students in the final
years about ICFP & its course
curriculum
o Seminars organized on the
second day where career
prospects in financial service
industry and ensure registration
of students for different
programs offered by ICFP
o Over 200 students from each
college per city registered to
participate in the career
seminars
• Idea Youth Card
o A sales based initiative with a
special spot offer for college
students
o Conducted across 50 colleges
in the city
Idea Eva Nourish Chic Shampoo ICFP ITC Marico Silk-n-Shine

35. Customized Brand Activation Modules
• Red FM – Simran Ki Khoj
#2
o The Idea Drove the activity
o On Air Promotions , Wake up calls
o Branded Autos ,And one big
birthday bash
o Won us the AIPA 2006 for The
Wackiest Promotion
o PMAA2007 for the best small
budget campaign
Dear Team Jagsols
Let me start with saying that the execution of M#1’s Simran
Ki Khoj 2 was absolutely Rocking!!! Truly RED FM style we
have had a huge response from this activity, I congratulate you
on a commendable Job even when it was pouring...
Hundreds of listeners have called in and this is a big success
story for red FM.
Keep it up
Cheers!
Ranjeet Ahluwalia
Manager – Marketing
RED FM 93.5 - Delhi

36. Retail Activation
ITC Fiama Di Wills range
• 3 month long activation to spruce up
sales and sampling at retail. Across 6
key cities
• The initiative for the new product range
aimed at
o Organized and dedicated branding
initiatives
o Gaining Shelf Space
o Increasing retail presence
o Adding sales volume by tapping
impulse purchase consumer
segments.
o Sampling

37. Channel Activation & Retail Audits
• Channel Training & POS
Audits
o Microsoft – 500 outlets
across 41 cities
o 3 Month long Program
o Dealer & Sales staff
training on new software
o POS placement
o Demo station set up with
Audio Visual
o 6 audits across 2 months
o Specially trained trainers
conducted the module

38. Contest management
• SMS Bases Promo Engine
o Sales driven activity
o Physical validation of genuine
across 42 cities
o Profiling of select winners for a
PR campaign
o In house expertise
 Short code
 Legal consultation for smooth
processing
 Documentation and attested filing

39. Our Work – A few case studies – Activating Emerging India
Rural programs Haat activation Consumer activations Planning Health promotions

40. Emerging India - Product launch
• Saheli the re launch of a product which
has been traditionally Taboo,
• TG women 22-40 years addressing the
perception while maintaining its
seriousness.
• 45 seminars across 9 B & C category
cities
• Our approach and execution not only
won us a valued client but also the AIPA
2006 for The best product launch
• Case Study available on request

41. Emerging India- Consumer Trials
• Market share was the buzz word in
the brief,
• Keo Karpin the brand and at its
core the proposition of styling.
• An integrated communications
activity which covered mass media
with below the line activities of
Parlors, branding, styling booklets,
seminars, and mobile parlors
across 8 districts.
• Case Study available on request
AIPA 2006 Finalist

42. Consumer Awareness Program
• An activity spanning 5 states.
• A rural campaign true to its form
with traditional mediums of
communication integrated with
the popular bollywood films.
• The mix of Audio Visual, brand
communication with a strong
sales follow up proved quite
successful.
• A program which ran for13
months
• Case Study available on request

43. Rural India- Mobile Hospitals
MP Govt.Initiative
• The social initiative by Dept. of Health, MP
Govt. to provide medical facilities free of
cost to poor & tribal mass of Madhya
Pradesh, for a period of 3 years starting
• 14 specially designed ambulances, each
equipped with a doctor, nurse, compounder,
and medical equipment
• Covering 30 plus villages in each block daily
across the state providing free health check-
ups, medical aid and consultation.
• TV monitors are used to propagate tips on
health and hygiene.
• Activity covers R3 & R4 markets
o Case Study available on request

44. Direct mailers
• Direct mailers
o A mid sized segment
o Driven by Innovation and
clutter breaking Ideation.
o MS EPG DM
“Effective Bait To get your
Viewers Firmly Hooked”

45. Audiovisuals
• Audiovisuals add life to Below
Below The line activation
o Conferences
o Launches
o Road shows
o CCP’s & SCP’s
o Sales trainings
• With a qualified creative and
production team on board our
Av’s integrate perfectly with the
requirement
ICICI Prudential Pepsi Co JPL LML I Next

46. Below the line is clichéd
Activation is Brand Central Channel Neutral
Jagran Solutions
Brand Activation via Consumer Connect Strategies