Digital transformation and data-driven approach at La Poste Group

•

1 recomendación•730 vistas

The document discusses how Groupe La Poste is leveraging data and digital intelligence solutions to drive its digital transformation. It highlights key metrics on website traffic and outlines how analytics are being made available to project teams and used for decision making and optimizing the business. The use of data and cross-device visibility is also discussed, as well as how data is being used to optimize media mixes and track TV performance.

Datos y análisis

Digital Intelligence SolutionsDigital Intelligence Solutions
GROUPE LA POSTE
DIGITALISATION
& APPROCHE DATA DRIVEN

Digital Intelligence Solutions
Chiffres clés
12 Millions de VU / mois
sur laposte.fr
&
3 Millions de VU / mois
sur la Boutique

Digital Intelligence Solutions
LA DONNÉE, AU CŒUR DES ÉVOLUTIONS
Avant 2014 2015 / 2016

Digital Intelligence Solutions
XX XX%
XX
XX
Code de la Route
L’ANALYTICS MISE À LA DISPOSITION DES ÉQUIPES PROJETS
LA DATA POUR TOUS !

Digital Intelligence Solutions
UN PILOTAGE ANALYTICS DÉCISIONNEL
LA DATA AU SERVICE DU BUSINESS
X
X
X

Digital Intelligence Solutions
VERS UNE VISION CROSS DEVICE DE LA DONNÉE

Digital Intelligence Solutions
MOBILE STRATEGY
ALL IN ONE

Digital Intelligence Solutions
LA DONNÉE AU SERVICE DU MEDIA : TV TRACKING
OPTIMISATION DU MIX MEDIA
65%
24%
11%
63%
24%
13%
Ordinateur
Smartphone
Tablette

Digital Intelligence Solutions
TV TRACKING
OPTIMISATION DU MIX MEDIA

Digital Intelligence Solutions
Merci de votre attention !
@amollet

Más contenido relacionado

La actualidad más candente

Slideshare451 eb31bEdilberto Barrero Dávalos

Slideshare451 eb31Edilberto Barrero Dávalos

Managing Digital Media through multi-touch attribution - Benchmark by EBG Ber...EBG

BTO11 - Smart SustainabilityBuy Tourism Online

Iot in Retail.[x]cube LABS

Proxama interact keynote presentation Proxama

Cookie, Ad block, GDPR, what next - Benchmark by EBG Berlin 2019EBG

E-commerce platforms - Benchmark by EBG Berlin 2019 EBG

PlaceTech Trend Talk: Sander Verseput ChainelsPlaceTech

The current state of the social media management ecosystem - Benchmark by EBG...EBG

Taking control of programmatic - Benchmark by EBG Berlin 2019EBG

SIM based connectivity solution for IoTKarina Popova

On & Off Line Relationship by Henry LewingtonDigitalMarketingShow

Is there an AI for my business problem - Benchmark by EBG Berlin 2019 EBG

Top Adopters of IoT in 2018 - An Infographic by RapidValueRapidValue

Marketing Tech Stack and Customer Journey - Benchmark by EBG Berlin 2019EBG

02 johnny hands mma recap-2016Mobile Marketing Association

Connected Retail: Running the Store with IoTMIT Enterprise Forum Cambridge

BTO11 - Smart SustainabilityBuy Tourism Online

Analytics in IoTwesley Dias

La actualidad más candente (20)

Slideshare451 eb31b

Slideshare451 eb31

Managing Digital Media through multi-touch attribution - Benchmark by EBG Ber...

BTO11 - Smart Sustainability

Iot in Retail.

Proxama interact keynote presentation

Cookie, Ad block, GDPR, what next - Benchmark by EBG Berlin 2019

E-commerce platforms - Benchmark by EBG Berlin 2019

PlaceTech Trend Talk: Sander Verseput Chainels

The current state of the social media management ecosystem - Benchmark by EBG...

Taking control of programmatic - Benchmark by EBG Berlin 2019

SIM based connectivity solution for IoT

On & Off Line Relationship by Henry Lewington

Is there an AI for my business problem - Benchmark by EBG Berlin 2019

Top Adopters of IoT in 2018 - An Infographic by RapidValue

Marketing Tech Stack and Customer Journey - Benchmark by EBG Berlin 2019

02 johnny hands mma recap-2016

Connected Retail: Running the Store with IoT

BTO11 - Smart Sustainability

Analytics in IoT

Destacado

Digital Analytics Forum 2016 - Nouveautés de l'Analytics SuiteAT Internet

Expérience client - TicketNetwork : temps réel et data démocratisationAT Internet

Digital Analytics Forum 2016 - Analytics PeopleAT Internet

Avis du CESE sur le projet de loi de programmation pour un nouveau modèle éne...Conseil Economique Social et Environnemental

Logistique-urbaine-la-poste-metro'num2015Metro'num 2015

C'est quel type de villeaviej

Open Api by La PosteDavid Carelli

La postedenis

La Posteaudreybouttier

Opération Spéciale La Poste 366

Power point de présentation du Rapport annuel 2009 du groupe La PostePoste

Etude de cas Casewise - La Poste CourrierJean-Patrick Ascenci

Les Solutions Business De La PosteThomas Anthuenis

Groupe La Poste - Démarche pour l'égalitéEmploiPublic

Destacado (14)

Digital Analytics Forum 2016 - Nouveautés de l'Analytics Suite

Expérience client - TicketNetwork : temps réel et data démocratisation

Digital Analytics Forum 2016 - Analytics People

Avis du CESE sur le projet de loi de programmation pour un nouveau modèle éne...

Logistique-urbaine-la-poste-metro'num2015

C'est quel type de ville

Open Api by La Poste

La poste

La Poste

Opération Spéciale La Poste

Power point de présentation du Rapport annuel 2009 du groupe La Poste

Etude de cas Casewise - La Poste Courrier

Les Solutions Business De La Poste

Groupe La Poste - Démarche pour l'égalité

Similar a Digital transformation and data-driven approach at La Poste Group

Conquering The Digital Shift With DataAT Internet

Smartappcity at the FIWARE SummitFIWARE

2015-GROUP-PREZ-ENGKarim Mabrour

Digital Intox, Digital DetoxAndré Blavier

Libelium: IoT in the real world- wireless sensor networks and their endless a...SIPRI

Xvidia Acre Conf pptars756

Iabc lda 9-13-11 louisvilleTim Hayden

Tim Hayden (44 Doors): The Mobile ChannelIABC Louisville

Internet Of Things: The Next Wave Of InnovationEmorphis Technologies

Mobile Trends Report 2014 for Travel industryCollective Camp

Catalan exhibitors-2017Agència per a la Competitivitat de l'empresa - ACCIÓ

PMU at VIVATECHNOLOGY DAY TWO #vivatechHUB INSTITUTE

Social Services open source AnalyticsStratebi

Iot presentation JustPeople-ago2015TIDChile

GTL_Corporate_PresentationPavak Shah

Network of European Digital Innovation HubsBoost40

Technological innovation and legionella. VisophylabsVisophy Labs

GTL_Corporate_Presentation_2015Harsh Bhatt

Is directions version 0.4 20130423Har Gootzen

Business Intelligence, where is the innovation?ALTIC Altic

Similar a Digital transformation and data-driven approach at La Poste Group (20)

Conquering The Digital Shift With Data

Smartappcity at the FIWARE Summit

2015-GROUP-PREZ-ENG

Digital Intox, Digital Detox

Libelium: IoT in the real world- wireless sensor networks and their endless a...

Xvidia Acre Conf ppt

Iabc lda 9-13-11 louisville

Tim Hayden (44 Doors): The Mobile Channel

Internet Of Things: The Next Wave Of Innovation

Mobile Trends Report 2014 for Travel industry

Catalan exhibitors-2017

PMU at VIVATECHNOLOGY DAY TWO #vivatech

Social Services open source Analytics

Iot presentation JustPeople-ago2015

GTL_Corporate_Presentation

Network of European Digital Innovation Hubs

Technological innovation and legionella. Visophylabs

GTL_Corporate_Presentation_2015

Is directions version 0.4 20130423

Business Intelligence, where is the innovation?

Más de AT Internet

[INFOGRAPHIE] Une stratégie digital analytics orientée confidentialitéAT Internet

Reeport Partner presentation - Mixing site- and ad- centric data despite the ...AT Internet

Présentation partenaire OnCrawl - Comment ouvrir l’Appétit des Moteurs de Rec...AT Internet

Altice Média Customer Success - App store optimisationAT Internet

L'Équipe Customer Success - Using analytics to fuel efficient personalisationAT Internet

Cas client Credit Agricole - Approche data-driven : de la stratégie au déploi...AT Internet

RGPD & Data Privacy : la CNIL au Digital Analytics Forum 2018AT Internet

Reeport @ Digital Analytics Forum 2018: Defining KPIs that matterAT Internet

OnCrawl @ Digital Analytics Forum 2018 : le référencement naturel augmentéAT Internet

Kamp'n @ Digital Analytics Forum 2018 : la puissance d'AT Internet dans vos F...AT Internet

Machine Learning in Marketing - Jim Sterne @ Digital Analytics Forum 2018AT Internet

Le Digital Analytics, arme de conversion massive pour les sites marchands - P...AT Internet

Analytics et SEO : les clés d'une stratégie réussie - We Love SEO 2018AT Internet

AT Internet & Mazeberry : de la data analytics au mix marketing maitriséAT Internet

AT Internet & Mazeberry: from analytics to a fully optimised marketing mixAT Internet

[DAF 2017] Digital Analytics 4.0: Are You Ready?AT Internet

[DAF 2017] RGPD 2018 : Êtes-vous prêt ? par Ludivine Lille (EY)AT Internet

[DAF 2017] RGPD 2018 : Êtes-vous prêt ? par Clémence Scottez (CNIL)AT Internet

[DAF 2017] Analytics Suite 2 - Data you can trustAT Internet

[DAF 2017] Analytics Suite 2 - Insights for everyoneAT Internet

Más de AT Internet (20)

[INFOGRAPHIE] Une stratégie digital analytics orientée confidentialité

Reeport Partner presentation - Mixing site- and ad- centric data despite the ...

Présentation partenaire OnCrawl - Comment ouvrir l’Appétit des Moteurs de Rec...

Altice Média Customer Success - App store optimisation

L'Équipe Customer Success - Using analytics to fuel efficient personalisation

Cas client Credit Agricole - Approche data-driven : de la stratégie au déploi...

RGPD & Data Privacy : la CNIL au Digital Analytics Forum 2018

Reeport @ Digital Analytics Forum 2018: Defining KPIs that matter

OnCrawl @ Digital Analytics Forum 2018 : le référencement naturel augmenté

Kamp'n @ Digital Analytics Forum 2018 : la puissance d'AT Internet dans vos F...

Machine Learning in Marketing - Jim Sterne @ Digital Analytics Forum 2018

Le Digital Analytics, arme de conversion massive pour les sites marchands - P...

Analytics et SEO : les clés d'une stratégie réussie - We Love SEO 2018

AT Internet & Mazeberry : de la data analytics au mix marketing maitrisé

AT Internet & Mazeberry: from analytics to a fully optimised marketing mix

[DAF 2017] Digital Analytics 4.0: Are You Ready?

[DAF 2017] RGPD 2018 : Êtes-vous prêt ? par Ludivine Lille (EY)

[DAF 2017] RGPD 2018 : Êtes-vous prêt ? par Clémence Scottez (CNIL)

[DAF 2017] Analytics Suite 2 - Data you can trust

[DAF 2017] Analytics Suite 2 - Insights for everyone

Último

Call Us ➥97111√47426🤳Call Girls in Aerocity (Delhi NCR)jennyeacort

Student Profile Sample report on improving academic performance by uniting gr...Seán Kennedy

办美国阿肯色大学小石城分校毕业证成绩单pdf电子版制作修改#真实留信入库#永久存档#真实可查#diploma#degreeyuu sss

Deep Generative Learning for All - The Gen AI Hype (Spring 2024)Universitat Politècnica de Catalunya

NO1 Certified Black Magic Specialist Expert Amil baba in Lahore Islamabad Raw...Amil Baba Dawood bangali

ASML's Taxonomy Adventure by Daniel Cantervoginip

Heart Disease Classification Report: A Data Analysis ProjectBoston Institute of Analytics

Conf42-LLM_Adding Generative AI to Real-Time Streaming PipelinesTimothy Spann

NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...Boston Institute of Analytics

INTERNSHIP ON PURBASHA COMPOSITE TEX LTDRafezzaman

Thiophen Mechanism khhjjjjjjjhhhhhhhhhhhYasamin16

modul pembelajaran robotic Workshop _ by Slidesgo.pptxaleedritatuxx

Multiple time frame trading analysis -brianshannon.pdfchwongval

RS 9000 Call In girls Dwarka Mor (DELHI)⇛9711147426🔝Delhijennyeacort

Top 5 Best Data Analytics Courses In Queensdataanalyticsqueen03

Predictive Analysis for Loan Default Presentation : Data Analysis Project PPTBoston Institute of Analytics

Real-Time AI Streaming - AI Max PrincetonTimothy Spann

Effects of Smartphone Addiction on the Academic Performances of Grades 9 to 1...limedy534

Learn How Data Science Changes Our WorldEduminds Learning

DBA Basics: Getting Started with Performance Tuning.pdfJohn Sterrett