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How billionaires buy things 
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ACJ Billionaires Report: How Do Billionaires Buy Things? What Do They Want From Their Corporate Jets? David Velupillai, Airbus Corporate Jets

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ACJ Billionaires Report: How Do Billionaires Buy Things? What Do They Want From Their Corporate Jets? David Velupillai, Airbus Corporate Jets

  1. 1. © AIRBUS all rights reserved. Confidential and proprietary document. How billionaires buy things Airbus Corporate Jets David Velupillai Airbus Corporate Jets J David V September 2014 September 2014 What they want from their corporate jets
  2. 2. © AIRBUS all rights reserved. Confidential and proprietary document. ACJ Billionaires report What billionaires want from their jets Conclusions Appendices Contents September 2014 Airbus Corporate Jets J David V Page 2
  3. 3. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 3 ACJ Billionaires Study
  4. 4. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V September 2014 Page 4 How the ACJ billionaires study was done Study carried out by Ledbury Research Research focussed on China, Middle East and Russia Examination of publicly available information on 250 billionaires In-depth interviews with 25 service-providers to billionaires* *Aircraft charter companies, private bankers, high-end stores & hotels, auction houses etc China Middle East Russia
  5. 5. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V September 2014 Page 5 The number of billionaires is growing 0 200 400 600 800 1000 1200 USA China Middle East Russia 2007 2012 2017 Number of billionaires Source : Ledbury Research Wealth Model
  6. 6. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V September 2014 Page 6 Average billionaire age varies among regions 66 49 61 50 US Russia Middle East China Average age of billionaires (years) Age matters - Younger billionaires are more likely to spend wealth. Older ones want to pass it on, with their values and attitudes.
  7. 7. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 7 Billionaires often want to travel with advisers & those looking after them … Size matters - Ability to carry larger groups is important.
  8. 8. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V September 2014 Page 8 Russian billionaires often fly to the Mediterranean … … flights of just a few hours Moscow St Petersburg
  9. 9. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 9 Billionaires expect personalised & exceptional service
  10. 10. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 10 Regional differences exist in discretion, modernity & Internationalism
  11. 11. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 11 What billionaires want from their bizjets
  12. 12. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 12 Billionaires want their jet to do the mission and have a great cabin Billionaire needs - Having comfort and being in control are key. Source Business Jet Traveler, October/November 2011
  13. 13. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 13 Billionaires want to give wings to their lifestyles
  14. 14. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 14 Billionaires are an important part of the Airbus corporate jet market Companies Governments Individuals Companies Governments Individuals 170 ACJ sales* * Total Airbus corporate jet orders to date
  15. 15. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 15 Airbus corporate jets have the widest & tallest cabins …Similar on the outside, bigger on the inside
  16. 16. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 16 Our aspirations are always growing Aspirations - Airbus corporate jets are a natural next step
  17. 17. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 17 Airbus ACJ319 Elegance
  18. 18. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V Page 18 ACJ319 Elegance’s modular cabin offers simplicity, speed and savings ACJ319 Elegance Modular cabin ACJ319 Fully customisable cabin
  19. 19. © AIRBUS all rights reserved. Confidential and proprietary document. May 2014 Airbus Corporate Jets J David V Page 19 Airbus ACJ319 Elegance gives customers a carefree choice … Bathroom Crew rest Galley Bedroom Bathroom Office Dining Lounge
  20. 20. © AIRBUS all rights reserved. Confidential and proprietary document. May 2014 Airbus Corporate Jets J David V Page 20 Airbus ACJ319 Elegance enables lovely lounges Space matters - Unmatched freedom of movement
  21. 21. © AIRBUS all rights reserved. Confidential and proprietary document. May 2014 Airbus Corporate Jets J David V Page 21 Airbus ACJ319 Elegance delivers dining and conference areas Space matters - Airbus corporate jets have the widest & tallest cabin of any corporate jet
  22. 22. © AIRBUS all rights reserved. Confidential and proprietary document. May 2014 Airbus Corporate Jets J David V Page 22 Airbus ACJ319 Elegance offers office space Space matters - Work, rest & play are easier in an ACJ
  23. 23. © AIRBUS all rights reserved. Confidential and proprietary document. May 2014 Airbus Corporate Jets J David V Page 23 Airbus ACJ319 Elegance has a beautiful bedroom Space matters - Work, rest & play are easier in an ACJ
  24. 24. © AIRBUS all rights reserved. Confidential and proprietary document. May 2014 Airbus Corporate Jets J David V Page 24 Airbus ACJ319 Elegances features a new cabin concept Space matters - More purity. More light. More freedom.
  25. 25. © AIRBUS all rights reserved. Confidential and proprietary document. May 2014 Airbus Corporate Jets J David V Page 25 Airbus ACJ319 Elegance fulfills many different needs and tastes
  26. 26. © AIRBUS all rights reserved. Confidential and proprietary document. May 2014 Airbus Corporate Jets J David V Page 26 ACJ319 Elegance delivers benefits to customers throughout an aircraft’s life When they buy When they upgrade When they sell
  27. 27. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 27 Airbus Corporate Jets today
  28. 28. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 28 Airbus is exhibiting an ACJ319 operated by MJet at Jet Expo … 19 seats … it is the first time that Airbus exhibits this aircraft
  29. 29. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V September 2014 Page 29 Airbus corporate jets continue to demonstrate intercontinental range Airbus ACJ318 Airbus ACJ320 Airbus ACJ319 Nonstop throughout Europe Unmatched comfort & space One stop to most of the world Moscow Comfort matters - The farther you fly, the more important comfort becomes.
  30. 30. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 30 Airbus corporate jets are flying on every continent, including Antarctica Count on ACJ - Reliability. Delivered. 99.9 %
  31. 31. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V May 2014 Page 31 More than 500 customers & operators benefit from Airbus support … Worldwide training Designed-in accessibility Corporate jet services Worldwide spares centres
  32. 32. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 32 Conclusions Billionaire "wealth generation" & culture are key Personalised & tailored experiences are expected Corporate jet customers want to give wings to lifestyles Airbus ACJ cabins are a natural solution to billionaire needs Airbus is committed to satisfying customer needs
  33. 33. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 33 Appendices
  34. 34. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 34 Airbus corporate jets come from the world’s most modern aircraft family Airbus ACJ380 Airbus ACJ350 Airbus ACJ340 Airbus ACJ330 Airbus Single-Aisle Airbus Widebodies Airbus VIP Widebodies Airbus ACJ318 Airbus ACJ319 Airbus ACJ320 Airbus ACJ318, ACJ319, ACJ320 & ACJ321 Airbus ACJ321 Heritage - Airbus corporate jets deliver more. By design.
  35. 35. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Airbus has the world’s most modern aircraft family Years since introduction (aircraft in production today) 767 787 747 777 737 A350 A380 A330/A340 A320 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 Airbus Boeing Old New A350 More modern - More economical. More comfortable. More features.
  36. 36. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V September 2014 Page 36 Airbus corporate jets have won more than 170 orders to date 170 Sales = 110 Airbus ACJ318, ACJ319 & ACJ320 + 60 Government & VIP Airbus widebodies 170 Pharmair Undisclosed C Jet Ltd Customers - Widespread customer and operator base.
  37. 37. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V September 2014 Page 37 More than 15 Airbus corporate jets are flying with VVIP charter operators UK MiddleEast Europe & Mideast Germany China Switzerland Austria Switzerland Portugal Switzerland Australia Austria UK UAE
  38. 38. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V September 2014 Page 38 Airbus corporate jets’ modern designs bring many benefits 6 Training Centres 5 Spares Centres Technical Advice 24 hr/day, 7 days/week 99.9 % 170 Field Service teams Single point-of-contact - C4you operational reliability Low-utilization maintenance More than 500 customers and operators Reliability & support - Delivered around the clock, around the world.
  39. 39. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 39 Airbus corporate jets’ modern designs bring many benefits Common cockpit + Fly-by-wire + Centralised maintenance Efficient engines Fuel-saving Sharklets Weight-saving composites Advanced Fuel-saving aerodynamics Quiet & elegant cabin More modern - More efficient. Less weight. More commonality.
  40. 40. © AIRBUS all rights reserved. Confidential and proprietary document. September 2014 Airbus Corporate Jets J David V Page 40 Airbus corporate jets have many extra features More features - Flying farther. Flying higher. Greater autonomy. Extra fuel-tanks for more range Airstairs for autonomy VIP cabin High- thrust engines Higher cruise-height of 41,000 ft Executive cabin
  41. 41. © AIRBUS all rights reserved. Confidential and proprietary document. Airbus Corporate Jets J David V September 2014 Page 41 Customers have a choice of Airbus-approved cabin outfitters Xiamen Hamburg Basle Toulouse San Antonio Dallas Indianapolis Freedom to choose - A variety of cultures and locations.
  42. 42. © AIRBUS all rights reserved. Confidential and proprietary document. May 2014 Airbus Corporate Jets J David V Page 42 Airbus ACJ319 Elegance customers benefit from a modular approach Cinema Lounge Lounge Conference & Dining Conference & Dining Office
  43. 43. © AIRBUS all rights reserved. Confidential and proprietary document. © AIRBUS September 2014 (Airbus S.A.S., Airbus Operations S.A.S., Airbus Operations GmbH, Airbus Operations LDT, Airbus Opeartions SL, Airbus China LTD, Airbus (Tianjin) Final Assembly Company LTD, Airbus (Tianjin) Delivery Centre LTD). All rights reserved. Confidential and proprietary document. This document and all information contained herein is the sole property of AIRBUS. No intellectual property rights are granted by the delivery of this document or the disclosure of its content. This document shall not be reproduced or disclosed to a third party without the express written consent of AIRBUS S.A.S. This document and its content shall not be used for any purpose other than that for which it is supplied. The statements made herein do not constitute an offer. They are based on the mentioned assumptions and are expressed in good faith. Where the supporting grounds for these statements are not shown, AIRBUS S.A.S. will be pleased to explain the basis thereof. AIRBUS, its logo, A300, A310, A318, A319, A320, A321, A330, A340, A350, A380, A400M are registered trademarks. September 2014 Airbus Corporate Jets J David V Page 43

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